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About This Podcast
Best way to scale? Your peers have the answers.
This is the podcast for scaleup founders looking for insightful, actionable wisdom from some of the best operators around. Each week we’ll explore one secret that other founders and experts are using right now and how to implement it.
It’s practical wisdom to build the company AND life you want. Hosted by renowned founder coach and advisor James Johnson.
You’ve survived to £1m, now let’s scale to £10m+.
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Recent Episodes
S6E36 Overwhelmed by AI? Here's How Founders Are Actually Dealing With It
Beth asked what most founders are thinking but haven't said aloud: how do you make decisions about the future of your company when AI is making everything feel uncertain?James and Freddie get into…
S6E36 What 19 Founders and CEOs Taught Me About Scaling | Season 6 Mid-Season Breakdown
19 founders. Rockets, guinea pigs, co-CEO structures, a community of 200,000 built in two years. Every conversation different. Three patterns kept coming back.James breaks down what's actually moving…
S6E35 How Do You Hold Your Co-Founder Accountable? | Peer Effect Post Bag
Anna's question sounds straightforward. It isn't. James and Freddie break down why founders only start asking this question when they already know something is off - and what to actually do about…
S6E32 From VC to Founder: Building RedpineAI and Thinking 100x Bigger | Anders Hammerbäck
What changes when you stop investing in startups and start building one yourself?James Johnson is joined by Anders Hammerbäck, Co-Founder and CEO of RedpineAI, to discuss his journey from venture…
S6E31 The Founder Bottleneck: Scaling Without Losing Control
A founder asks:"I want to focus on the future, but I don't trust the present to happen."It's a question that sits at the heart of scaling.As companies grow, founders are asked to spend less time…
S6E28 How Mariane Bekker Built a Global Founder Network of 200K Using Community
Founder community building, startup networking, and viral growth systems are changing how companies are built.Mariane Bekker, founder of Founders Bay, built a 200,000+ founder, investor, and operator…
S6E30 Founder Fear: “What If My Company Fails and I’m Unemployable?”
In this episode of The Peer Effect Post Bag, James Johnson and Freddie Birley answer a question many founders quietly carry:“What if my company fails… and I’m unemployable afterwards?”They unpack the…
S6E26 NASA Tried This in the 70s. Jasper Deprez's Startup Is Doing It Now.
Jasper Deprez is building TerraSpark, a company focused on space-based solar power - with the goal of delivering commercial energy from space to Earth by 2030.Before this, he spent a decade…
S6E29 Will Letting Go of a Senior Hire Destroy Your Team?
Rebecca asks: "If I make a senior change, will it destabilise my team?" James and Freddie break down why this fear keeps founders stuck - and why inaction is almost always the bigger risk. They…
S6E24 Why Co-CEOs Can Be a Superpower
What actually makes a co-founder relationship work?In this episode of Peer Effect, James Johnson sits down with Verna co-founders and co-CEOs Rafi Cohen and Dr. Matthew Brown.They unpack why they…
S6E23 Founder Depression: What Nobody Talks About
Founder life isn’t just pressure - it’s pressure plus isolation.In this Peer Effect Post bag, James Johnson and Freddie Birley respond to a raw listener question: “I’m managing depression while being…
S6E23 Capital Discipline, Debt & The 10-Year Founder Mindset | Dr. Serge Santos
Most founders think growth is a funding problem.Dr Serge Santos sees it differently.As CEO of Bedrock Enterprises and founder of a UK SME lending platform, Serge has deployed capital at scale and…
S6E22 Running Out of Runway? What Founders Should Do Next
Most founders don’t talk about this moment.When you realise you’re running out of runway…and the clock is ticking.In this Peer Effect Postbag, James Johnson and Freddie Birley break down what…
S6E21 How to Validate a Startup Idea (Before You Waste Time & Money) | Aaron Solomon, Ambl
What if you could validate your startup idea before wasting months (or years) building the wrong thing?Aaron Solomon, founder of Ambl, shares the real story behind building a startup from the ground…
S6E20 Stop Comparing Yourself to Other Founders
Comparison is one of the fastest ways to lose momentum as a founder.In this Post Bag episode, we unpack why it happens, why it’s misleading, and how to stay focused on your own path.From the…
S6E19 How Integrity Became This Founder's Business Strategy (400 Weddings a Year)
Jenna Ackerley, founder of Events Under Canvas, built a business delivering 400 weddings a year - without cutting corners.In this episode, she breaks down how integrity and authenticity shaped her…
S6E18 Post-Exit: What No One Tells You After You Sell Your Company
“I’ve exited… what now?”It sounds simple. It’s not.In this Post Bag episode, James Johnson and Freddie Birley unpack what really happens after the deal is done - and why many founders feel something…
S6E18 When to Be Hands-On and When to Build Systems as You Scale
Agata Krawiec‑Rokita, co-founder and CEO of sun.store, scaled from a €12M GMV forecast to €100M in just 12 months.Now she’s facing the next challenge: shifting from doing everything herself to…
S6E17 What Should You Actually Use a Coach For?
Most founders misunderstand what coaching is for.And it costs them.In this Post Bag episode, James Johnson and Freddie Birley unpack what coaching actually does - and why the best founders use it…
S6E16 Are You the Bottleneck in Your Startup? | Max Teichert
At some point, every founder becomes the bottleneck.In this episode of Peer Effect, James Johnson speaks with Max Teichert, founder of Track Titan, about the transition from doing everything yourself…
Frequently Asked Questions
Peer Effect has published 200 episodes since July 2021, covering topics in Business, Entrepreneurship.
Peer Effect is currently highly active with new episodes weekly. Average episode length is 26m.
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