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About This Podcast
Best way to scale? Your peers have the answers.
This is the podcast for scaleup founders looking for insightful, actionable wisdom from some of the best operators around. Each week we’ll explore one secret that other founders and experts are using right now and how to implement it.
It’s practical wisdom to build the company AND life you want. Hosted by renowned founder coach and advisor James Johnson.
You’ve survived to £1m, now let’s scale to £10m+.
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Recent Episodes
S6E7 How to Scale from 80 to 200 People Without Becoming Bloated
Dr. Christian Schmierer has 80 people. In two years, he'll have 150-200.As CEO and Co-Founder of HyImpulse (building rockets with paraffin fuel, €74M+ raised, successful launch May 2024), Christian…
S6E6 Fundraising Is Distracting You? You're Framing It Wrong
"Fundraising is distracting and draining. How do I cope?"Dave sent this to the Peer Effect Post Bag. And James and Freddie's answer challenges the question itself.If fundraising is your…
S6E5 Why People First Beats Deals First - Even at a VC
At a VC, deals are literally the business.But Rachel Townend's philosophy? People first, always.As Chief of Staff and General Partner at Illuminate Financial - employee #1, 12 years, fourth fund,…
S6E4 Your VC Is Probably Failing (And They'll Never Tell You)
Most VCs work non-stop and still feel like they're failing. They do 2x the deals of their peers. They're at every event. And they still feel like they're not doing enough.What James Johnson and…
S6E3 Why Network Effects Beat Product Now (The AI Shift Killing Your Moat)
You spent a year building a feature. Someone just replicated it in a day using AI.This isn't hypothetical. Roei Samuel is watching it happen in real-time. As founder of Connected - a marketplace…
S6E3 Your Investors Want You to Fire Your Team (The Power Dynamic Nobody Discusses)
"What do I do if my investors tell me to fire a bunch of my team?"Alex sent this question to the Peer Effect Post Bag. And the answer from James Johnson and Freddie Birley cuts deeper than "evaluate…
S6E2 Why Your Bank Balance Is Lying to You (The Cash Flow Framework That Saves Businesses) - Marc Obrart
You've got £250K in the bank. You're profitable. Everything looks fine.Then your VAT bill hits and you're scrambling. Or a major client payment is 60 days late and suddenly you can't make…
S6E1 The PR Playbook That Actually Drives Revenue (Hint: It's Not Press Releases) - Harrison Duhr
PR feels like an unquantifiable luxury when you're trying to hit profitability. But Harrison Duhr has helped hundreds of startups use media to drive actual business outcomes - fundraising, hiring top…
S5E18 Startup Founder Lessons: 3 Patterns From 9 Entrepreneurs | Season 5 Recap
After 9 conversations with entrepreneurs and business leaders, three patterns emerged about scaling successfully.In this Season 5 recap, I share the key lessons from conversations with founders like…
S5E17 Is LinkedIn Worth Your Time in 2025? (Honest Answer from Founder Coaches)
LinkedIn feels noisier than ever. AI posts, surface-level expertise, endless scroll. So is it still worth your time as a founder?James Johnson and Freddie Birley tackle the question: should you still…
S5E16 VCs Have Hidden Value for You (Most Founders Never Ask for It) with D'Arcy Martin, Outward VC
Your VCs have hidden value beyond capital. Most founders never ask for it.D'Arcy Martin has been Head of Platform at Outward VC for six years. She's watched hundreds of funding rounds close. And…
S5E16 Why Success Feels Lonely (And What To Do About It)
"You're in it together, then you're on a pedestal, then you're a statue."In this Post Bag episode, James and Freddie Birley tackle one of the most honest questions we've received: Why does success…
S5E15 Your Business Is Running You (Here's How to Take Control Back) with Steve Duncan
Your business is running you. Not the other way around.Steve Duncan spent 20 years in the same company but built three different businesses. His secret? He stopped playing defense and started playing…
S5E14 How Do You Separate Your Identity From Your Company's Success? Peer Effect Post Bag
"How do you separate your identity from the company's success or failure?"That's Alex's question – and it's one every founder grapples with, especially in those vulnerable early stages.Welcome to the…
S5E13 We Had $2.5M ARR - Then We Pivoted Everything with Gaurav Bhattacharya, Jeeva AI
"We were adding customers, losing customers, adding customers, losing customers. We were stalling."Gaurav Bhattacharya had $2.5M ARR and 50 customers. On paper, things looked fine. But momentum…
S5E12 When Everything's Working, How Do You Avoid Getting Complacent? | Peer Effect Post Bag
"When everything looks like it's working, how do you avoid getting complacent?"That's Sarah's question - and it's the dream problem most founders wish they had.Welcome to the Peer Effect Post Bag,…
S5E11 How to Double Your Sales Team Performance: Why 78% Miss Target with Matt Milligan
"78% of salespeople miss their sales targets. That means your entire revenue forecast is riding on just 22% of your team."That's the brutal reality Matt Milligan discovered after spending years in…
S5E10 Should You Take VC Money If You're Already Profitable? - Peer Effect Post Bag
"We're profitable, but VCs keep approaching us. Should I take their money or stay independent?"That's the question from Neil that kicked off this Post bag episode – and it's one that keeps founders…
S5E9 Why Personal Development Is Business Strategy with Kate Sikora
"The realisation that I wasn't the best person for the job anymore was a big one."Kate Sikora hit the 8–10 person tipping point in her business and realised everything had to change, including…
S5E8 How Do I Scale as a Leader Without Losing What Made Me Effective? - The Peer Effect Post Bag
"What got you here won't get you there."James Johnson and Freddie Birley tackle the question: How do you scale yourself as a leader without losing what made you effective in the first place?In this…
Frequently Asked Questions
Peer Effect has published 171 episodes since July 2021, covering topics in Business, Entrepreneurship.
Peer Effect is currently highly active with new episodes weekly. Average episode length is 28m.
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