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S3E25 25. AI & the Future of Pet Brands: How to Stay Visible in a Changing Digital World with Luke Thorn from WebRefresh
In this episode, Erin steps in as host (while Tarryn is travelling) to chat with Luke Thorn from WebRefresh about how AI is reshaping the world of eCommerce - and what that means for pet…
S3E24 24. How Virtual Assistants Can Supercharge Your Pet Brand with Tricia Ong from Mintrix Advisory
In this episode, Tarryn sits down with Tricia Ong from Mintrix Advisory to explore how virtual assistants can transform the way pet business owners work and grow.From tackling admin overwhelm and…
S3E23 23. Navigating Retail, Relationships & Resilience with Rachael Tricarico from Houndztooth
In this episode, Tarryn sits down with Rachael Tricarico, founder and CEO of Houndztooth, a premium Australian pet wellness brand dedicated to supporting the health and happiness of dogs through…
S3E22 22. Exhibit Smarter: Inside the Strategy of Dog Lovers & Cat Lovers Festival Success with Paul Mathers from Pet Projects International
In this episode, Tarryn sits down with Paul Mathers, Group Festival Director at Pet Projects International—the team behind Australia’s much-loved Dog Lovers and Cat Lovers Festivals.Join us as Paul…
S3E21 21. The Emotional Power of Pet Photography with Dave Pidgeon from The Dogs Pyjamas
In this episode, Tarryn sits down with professional pet photographer Dave Pidgeon to explore the critical importance of high-quality photography and videography for pet brands.Join us as we dive into…
S3E20 20. Empowering Independent Pet Businesses Across Australia & NZ: Inside IndePet with Tia Wishart
Welcome to Episode 20 of the Pet Biz Project. This week, Tarryn sits down with Tia Wishart from IndePet to explore the power of community and collaboration in the independent pet retail space.Tia…
S3E19 19. Behind the Refresh: Why We Reimagined Pet Biz Creatives
In this special episode, co-founders Tarryn and Erin Michie pull back the curtain to reveal why they decided to refresh the Pet Biz Creatives website. Join us as we discuss the journey behind our new…
S3E18 18. Innovation, Integrity, and Personalisation: Building a Purpose-Driven Pet Food Brand with Dr. Will Maginness from 5 Hounds
Welcome to Episode 18 of the Pet Biz Project. This week, Tarryn sits down with Dr. Will Maginness, founder of 5 Hounds by Dr. Will, to explore his unique journey from professional football to…
S3E17 17. Ethics, Empowerment, and Excellence: Redefining the Pet Industry with Dr. Roz from Australian Pet Nutrition
Welcome to Episode 17 of the Pet Biz Project. This week, Tarryn sits down with Dr. Roz to unpack the powerful intersection of ethics, transparency, and empowerment in the pet industry.Dr. Roz shares…
16. Mastering Customer Connection and Trust in the Pet Industry: with Diana Scott from Frontier Pets
Welcome to Episode 16 of the Pet Biz Project, where Tarryn is joined by Diana Scott of Frontier Pets to discuss the essential elements of building trust and connection with pet parents while staying…
S3E15 15. The Secret to Creating a Successful Pet Wellness Brand: with Ayda Hornak from PetWell
Welcome to Episode 15 of the Pet Biz Project, where Tarryn is joined by Ayda Hornak from PetWell to discuss what it takes to build a successful pet wellness brand, whilst constantly evolving with the…
14. Creating Financial Stability For Your Pet Biz: with Tricia Ong from Mintrix Business Advisory
Welcome to Episode 14 of the Pet Biz Project, where Tarryn sits down with Tricia Ong to chat about the fundamental steps to creating a stable, steady financial environment to protect your pet…
S2E13 13. PR Essentials For Pet Businesses: with Caroline Zambrano from PetJourno
Welcome to Episode 13 of the Pet Biz Project, where Tarryn sits down with Caroline Zambrano from PetJourno to chat about PR opportunities for pet businesses. Caroline Zambrano, founder and managing…
S2E12 12. Cultivating Long-Term Loyalty: with Narelle Cooke from CanineCeuticals
Welcome to Episode 12 of the Pet Biz Project, where Narelle Cooke from CanineCeuticals joins us to talk about running a business centred on canine healthcare. In this episode Tarryn chats with…
S2E11 11. How to Build a Successful Pet Business: with Arianne Sackville from Bell & Bone
Welcome to Episode 11 of the Pet Biz Project, which is officially the first episode of Season 2!In this episode Tarryn sits down with Arianne Sackville from Bell & Bone to discuss some of the…
S1E10 10. The Key Mistakes Pet Brands Make
In the final episode of Season 1 of the Pet Biz Project, your co-hosts Tarryn & Erin Michie sit down to discuss the Key Mistakes Pet Brands Make. The mistakes discussed here aren’t assumptions or…
S1E9 9. The Key Steps to Build Your Email List
When it comes to email marketing, the only way it will be truly effective is if you have an interested, engaged and responsive email list. In other words. people who actually want to receive and…
S1E8 8. Scaling Your Pet Business: with Melissa Devereaux from Laila & Me + Rawvolution Pet Food
When starting out growing your pet biz, it’s easy to fall into the trap of thinking that the #1 goal you should have as an entrepreneur is to “scale scale scale”. However, sometimes scaling too…
S1E7 7. Attracting a Pet Loving Community: with Katy & Shell from Dogfolk Photography and Pretty Fluffy
For small pet brands, it can feel overwhelming to know how best to both present and represent yourself online. If that sounds familiar, then this episode is going to be gold for you. Because today,…
S1E6 6. The Power of Education Based Marketing: with Dr Nicole Rous from Shy Tiger
If you’re a pet brand with an unconventional product on offer, or don’t know the best path to nurture trust and loyalty in your pet parent audience, then this is an essential listen for you. In this…
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