Pet Marketing Unleashed Podcast
Mikaela Vargas of Pet Marketing Unleashed
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About This Podcast
Your Ultimate Guide to Growing a Thriving Pet Business—Stress-Free
Welcome to The Pet Marketing Unleashed Podcast, the go-to resource for petpreneurs (AKA pet business owners) who want to scale their service-based pet businesses without the overwhelm. Whether you're a dog walker, pet sitter, dog trainer, pet photographer, dog daycare owner, or any other pet care professional, this podcast is packed with actionable marketing, branding, and website strategies tailored to your unique needs.
Hosted by Mikaela Vargas, designer and educator for pet businesses, each episode dives into practical tips for streamlining your online presence, boosting client onboarding, implementing SEO strategies, enhancing your branding, and avoiding burnout—even while you’re out walking dogs or managing your busy schedule. Expect a mix of solo episodes and guest interviews that dig deep into what it takes to build a successful, sustainable, and stress-free pet business.
So, pop in those earbuds, grab your favorite treat (or three!), and join Mikaela as she shares how to grow your fulfilling pet care business—one walk, sit, or coffee break at a time!
https://www.petmarketingunleashed.com
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Recent Episodes
37: 7 Ways to Make Your Pet Business Website Load Faster (and Keep Clients From Clicking Away)
🎧 Quick Recap Most people click away if your site takes more than 2 seconds to load, so a slow website means… you’re losing clients.Learn seven simple, no-coding-required fixes to make your pet…
36: How to Wow New Clients (and Save Hours) with a Pet Business Welcome Packet
🎧 Quick RecapStop stressing every time a new client books! Learn how to create a simple, strategic client welcome packet for your pet business that answers questions before they're asked, sets…
35: How Authentic Photos Help Pet Businesses Build Trust and Attract More Clients in an AI World with Pet Photographer, Sarah DeRemer
Building trust online starts with authentic, emotion-driven visuals. Pet photographer and commercial brand photographer Sarah DeRemer shares how pet businesses can elevate their marketing through…
34: How to Upgrade Your Pet Business Website Copy and Turn Visitors into Clients with Andrea Danelak
🎧 Quick RecapThink design is the only thing that matters on your website? Wrong (and yes, we say that as website designers!). Your words are doing just as much heavy lifting, if not more. Discover…
33: Quick Wins to Refresh Your Pet Business Website for 2026 (with a New Bonus Tip!)
🎧 Quick Recap This episode is a recast of our popular website refresh episode, now updated for 2026! Learn simple, impactful pet business website updates that build trust, improve conversions, and…
32: Branding in a Day?! How We Make Great, Strategic Branding Accessible for Pet Businesses
🎧 Quick Recap Pulling back the curtain on PMU's most popular service, our Branding Days. This one is a real personal one that shares our mission and how it’s grown and evolved over the years into…
31: Still Love Your Logo? Here’s How to Update Your Pet Business Brand Without Starting Over with PMU Designer, Emily Van Til
🎧 Quick Recap Feeling stuck between loving your current logo and knowing your brand needs an upgrade? Discover the difference between a brand refresh and a full rebrand, plus how to make the right…
30: Ditch the Testimonials Page: How to Make Reviews Work (and Sell) for Your Pet Business
Stop hiding one of your best marketing tools on a website page that nobody clicks on (and if you don’t believe me, check your Google Analytics and it’ll show you!)! Learn how to turn basic…
29: Feeling Lost in Your Numbers? How to Simplify Pet Business Bookkeeping with Anne-Marie from Tiny Paws Bookkeeping
🎧 Quick RecapFeeling behind on your books or unsure how to actually use your financial data? Anne-Marie Caden from Tiny Paws Bookkeeping breaks down year-end prep and shows you how to make your…
28: Your Guide to Forming Pet Business Partnerships
🎧 Quick Recap Discover how strategic partnerships can become your most powerful (and stress-free) growth tool for your pet business.🔍 You'll learn:Why throwing business cards at every local business…
27: How to Prep Your Pet Business for Maternity Leave with Maris Sonnabend (Plus… Big News!)
🎧 Quick Recap Maris from House of Paw Pet Care and I chatted about how she built systems that allowed her to take a 2-month maternity leave while her pet care business continued thriving - perfect…
26: Avoid the Spam Folder: Email Deliverability Tips and Email Marketing Strategies for Pet Businesses with Flodesk (Plus Holiday Prep Tips!)
🎧Quick RecapEmail marketing expert Dawn Richardson from Flodesk shares everything pet business owners need to know about email deliverability, growing local businesses through email, and prepping for…
25: Is Your Pet Business Website Guilty of These 5 Mistakes?
🎧Quick RecapThis episode is your website self-audit for pet business owners whose sites aren't converting visitors into bookings. In it, we’re covering the 5 biggest website mistakes that kill…
24: AI Didn’t Replace SEO, But It Did Change the Rules: Here’s How Pet Businesses Can Future-Proof Their Websites Now
Worried about AI changing the way people find your pet business? In this episode, we break down what’s actually happening with SEO and search, why your website matters more than ever, and the simple…
23: What Local Pet Businesses Need to Know About Google Business Listings with Amy Toman of Pet Sitter SEO
In this episode, I'm joined by Amy Toman, Google Business Profile expert who's been helping businesses navigate Google listings for over a decade. After reaching diamond level in Google's listing…
22: Weird Times, Smart Moves: Creative Ways to Prep for Uncertainty
Things feel a little weird out there right now.Grocery prices are up, travel is shifting, and even if your pet business is technically doing just fine, there's still this undercurrent of uncertainty…
21: Stop Guessing: Track These Numbers to Grow Your Pet Business and Make Better Decisions with Corinne Moore
Feeling overwhelmed by your pet business numbers? GIRL, same.Most pet professionals get into this industry because they love animals, not because they dreamed of becoming data analysts.But boy, let…
20: What to Do When Business Slows Down: 5 Smart Moves for Pet Biz Owners This Summer
While some pet pros are completely booked with vacation care, others are staring at empty calendars, wondering where all the inquiries went. If you're in that second group or just want more…
19: Want More Time, Happier Clients, AND a Bigger Paycheck? Let’s Talk Automation Tips with Ines McNeil
Breaking free from tedious manual tasks isn't just a luxury—it's essential for growing your pet business while maintaining your sanity. In this episode, Pet Marketing Unleashed is thrilled to welcome…
18: How to Stop Wasting Time on Marketing That Doesn’t Work
Have you ever spent hours crafting Instagram posts, tweaking your website, or trying to get more engagement, only to feel like nothing is actually working? It seems like it's working for everyone…
Frequently Asked Questions
Pet Marketing Unleashed Podcast has published 37 episodes since September 2024, covering topics in Business, Entrepreneurship.
Pet Marketing Unleashed Podcast is currently highly active with new episodes every 2 weeks. Average episode length is 33m.
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