Pioneering Perspectives

Craig Premo – How Account Based Marketing Can Make All The Difference

[00:00:00] Craig Premo: Yes, higher quality conversations. And then, you know, we, we saw where, um, a senior leader of a target account, you know, engage with us, download our content, and then…

Dr. Masi Shah - Be Unique: Marketing for Healthcare Customers

[00:00:00] Dr. Mansa Shah: I wanted to practice with freedom and I really wanted to see people healthy. So I re I just created my own system and my, you know, whole gut health protocol, which is. a…

Rhonda Blashke - Keys to Healthcare Marketing

[00:00:00] Rhonda Blashke: You develop those roadmaps. You really need to understand ultimately who your customer is. What are you trying to solve? And how do you actually take solutions from just an…

Brian Maurer - Educating for Impact: Tackling Challenges in Promoting Oral Health Innovations

Brian Maurer: [00:00:00] It seems at some point in history, we took the mouth out of the body in terms of health care, and we really created this silo, and I think that’s something we’re really…

Kelly Fidler – Building Effective Healthcare Marketing through Sales Alignment and Equity

Kelly Fidler shares insights on healthcare marketing, emphasizing the importance of sales alignment, pushing professional boundaries, and advocating for equitable patient care.

Cheri Lin - Bringing the Customer Mindset into Every Touchpoint

Note: This episode is recut and remastered from an original recording of Marketing Mondays, on the Outcomes Rocket network. Original recording date: January 13, 2023 You have to put yourself in their…

David Kang - Mastering Branding in Highly Regulated Healthcare Spaces

Hi everyone, we’re back for another episode and I am so excited to be here with Dave Kang, a brand strategist and founder of New Orbit Marketing. And as a reminder, I’m your host, Andrea Borcha, the…

Pioneering Perspectives: Philip Pisa - Leveraging Healthcare Professionals to Evolve the Sales Process

[00:00:00] Philip Pisa: what we are focusing on now is much more truly listening and understanding to what the pain points are out in the ecosystem, focusing on the customer journeys and the patient…

Pioneering Perspectives: Larry Diamond - Transforming Healthcare: Consumer-Driven Care for Better Outcomes

Pioneering Perspectives: Hijinio Reynoso - Strategic Leadership and Innovation in B2B Marketing

Pioneering Perspectives: Tanita Sandhu - Building Authentic Brand Strategies and the Challenges of Global Brand Management

Pioneering Perspectives: Vanessa Sierra - 5x Demand Acceleration Leader for B2B Tech

Pioneering Perspectives: Don Stanziano - Exploring the Evolution of Medical Marketing

Pioneering Perspectives: Kristina Grifantini