Pipeline Visionaries
Caspian Studios
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S1E43 How AI Is Transforming Productivity and Marketing
Ian sits down with Prachi Gore, CMO of Asana, to talk about how AI is reshaping marketing and the future of work. Prachi shares why she joined Asana, why brand and community matter more than ever in…
S2E274 Building Measurable Brand in a Signal-Driven World
Ian sits down with Trinity Nguyen, CMO at UserGems, to unpack how modern B2B teams balance AI-powered demand capture with measurable brand building. Trinity shares how signal-based ABM drives…
S2E273 How to Capture the SMS Revenue You’re Missing
Ian sits down with Mike Manheimer, Chief Customer Officer at Postscript, to unpack how brands turn SMS into a revenue engine. Mike shares why Black Friday and Cyber Monday expose marketers who…
S2E272 Why This $6B B2B Company Built a Chess League
Ian sits down with Peeyush Dubey, Chief Marketing Officer of Tech Mahindra, to unpack how he built the company’s first global marketing organization. Peeyush explains his four-pillar marketing…
S2E271 Trust, Hustle and Product Truth: A Modern Tech CMO’s Manifesto
In this episode, Ian sits down with Marco Mueller, CMO of AVEVA, to explore how marketing operates as a strategic growth engine inside one of the world’s leading industrial software companies.Marco…
S2E270 Why Strategy Fails Without Culture (Especially in B2B)
In this episode, Ian sits down with JP Laqueur, SVP of Marketing & Culture at DataBank, to explore how brand, culture, and CEO-led thought leadership work together to create lasting…
S2E268 What a B2B Video Game Teaches Us About Earning Real Attention
In this episode, Ian sits down with Henry Wagner, Chief Marketing Officer at Megaport, to explore how marketing teams can earn attention in increasingly crowded and skeptical B2B markets.Henry shares…
S2E267 Community, Not Campaigns: How Enterprise Marketing Really Wins
In this episode, Ian sits down with Greer Lynch, VP of Marketing at Reprise, the AI-powered demo automation platform helping enterprise teams deliver high-stakes software demos with confidence.Greer…
S2E266 Startup Marketing That’s Built to Scale
In this episode, Ian sits down with Phyllis Fang, Head of Marketing at Transcend, where she leads go-to-market strategy for a data infrastructure platform powering compliant AI-driven…
S2E265 The New Marketing Role You Should Be Hiring For
Emily Kramer, founder of MKT1 and a longtime voice in modern B2B marketing, joins Ian Faison to unpack how AI is reshaping marketing teams, roles, and expectations.They explore Emily’s concept of the…
S2E264 4 CMOs, 1 Question: What Marketing Spend Is Truly Uncuttable?
Hear from Jill Wiltfong, CMO, Korn Ferry, Chris Bontempo, CMO, Johnson Controls, Shannon Sullivan Duffy, CMO, Asana, and Melton Littlepage, CMO, 1Password on their uncuttable budget…
S2E263 A CMO’s Guide to Working with the Board
Ian sits down with Stacey Epstein, CEO of Magnetic, where she helps brands create clear positioning and go-to-market strategies that drive lasting demand. She talks about how to succeed in…
S2E262 Are Websites Dying?
Ian sits down with Shafqat Islam, President, Optimizely. They dive into AI, GEO, and the future role of websites. They also talk about how experimentation and creativity give companies the…
S2E261 How To Win in AI Search
This episode features an interview with Alex Halliday, the CEO at AirOps, an end-to-end content engineering platform that gives marketing teams the systems they need to win visibility across AI…
S2E260 Navigating GEO and the New Search Landscape
This episode features an interview with Kady Srinivasan, Chief Marketing Officer at You.com, the enterprise AI productivity platform redefining knowledge work with trusted, customizable AI agents.…
S2E259 Selling What Buyers Don’t Know to Search For
This episode features an interview with Dario Ambrosini, CMO at Propel Software, a product value management platform that connects commercial and product teams to help product companies grow revenue…
S2E257 Building Pipeline Through AI and Zero-Click Content
This episode features Tami Cannizzaro, Chief Marketing Officer at Thryv, a software company helping small business owners run and grow their businesses with AI-powered tools. Tami shares how her team…
S2E256 The End of Manual Marketing and What Comes Next
In this episode of Pipeline Visionaries, Ian Faison sits down with Gil Allouche, CEO of Metadata, to explore how AI is reshaping the way B2B marketers work.Gil explains why marketers should stop…
S2E255 Thinking of Founder-Led Marketing? Do This First
In this special episode, we bring you an episode of Caspian Studios’ new B2B Snapshot webinar series. Ian Faison and Lindsay Tjepkema break down why founder-led marketing still matters, why it never…
S2E254 The Future Belongs to the Marketers Who Move Fast
This episode of Pipeline Visionaries features an interview with Lauren Vaccarello, CMO of WEKA, a company building the foundation for enterprise and agentic AI. Lauren discusses her marketing…
Frequently Asked Questions
Pipeline Visionaries has published 274 episodes since July 2020, covering topics in Business, Management.
Pipeline Visionaries is currently declining with new episodes weekly. Average episode length is 42m.
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