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Screencasting Advantage: Aaron Francis on Making Videos Developers Actually Want to Watch
Aaron walks us through his evolution as a content creator, from niche accounting courses to developer education that reaches thousands. You’ll learn how to create developer-focused videos that…
How to Grow Your Software Business with Influencers – with Ferdy Korpershoek
We explore how to find the right influencers, build relationships, structure partnerships, and create campaigns that drive real results. Whether you're a founder, marketer, or product creator, this…
How to Win at Developer Marketing – with Meg Scarborough
In this episode of plugin.fm, Meg Scarborough, founder of content agency Megawatt (now acquired by LaunchSquad), shares why traditional marketing tactics fall flat with technical audiences. She…
Creating Effective Product-Led Content with Tom Whatley
In this episode of plugin.fm, Patrick Rauland speaks with Tom Whatley, the founder and CEO of Grizzle, a content marketing agency specializing in driving organic growth for SaaS and tech companies.…
From Zero to 13K Contributors: Tamara Omerovic on Mastering User-Generated Content
In this episode, Tamara Omerovic from Underdogs Marketing shares how she built a thriving content community, scaling Databox’s newsletter to 13,000 contributors using expert-driven UGC. Her…
Lifecycle Marketing 101: Build, Scale, and Retain with Ashley Faus
We cover how to implement lifecycle marketing, increase customer lifetime value, and ensure that every touchpoint strengthens relationships and fuels business growth. Whether you're just starting or…
Owning Your Niche and Building a Personal Platform with Erica Schneider
Erica reveals her best strategies for defining content pillars, engaging with your audience, and balancing self-expression with strategic growth. Whether you're a solopreneur, founder, or just…
How to Build Authority as a Solopreneur and Stand Out – with Devin Bramhall
With years of experience helping SaaS businesses grow through content, Devin provides actionable strategies for solopreneurs to create value, foster trust, and position themselves as industry…
Getting the Right Fractional CMO for Your Team With Margaret Kelsey
Fractional workers — or part-time employees — can elevate your business without the commitment of a full-time hire.In this episode, Margaret Kelsey explores how a fractional CMO can help you reach…
How to Build and Scale Your Marketing Team – with Lindsay Tjepkema
Marketing often begins as a solo effort, but scaling requires strategic decisions about hiring a marketer, structuring a team, and growing operations effectively.In this episode, marketing leader…
Why Inauthentic Marketing Is Holding You Back – Goran Mirkovic
This is the first episode of the season and the one where we explain why Goran is joining as the new co-host. We dig into why marketing is the bridge between a great product and a great business, how…
Optimizing Your Software Pricing Page for Results with Vova Feldman
Vova Feldman is a self-confessed serial entrepreneur and full-stack developer with a passion for helping software product makers earn a living from their passion projects.In 2011, while doing…
The Art of Scaling: Unlocking the Secrets to Business Growth with WP Engine's Jason Cohen
Jason Cohen is the founder of the renowned WordPress hosting company WP Engine. His background in building and scaling successful businesses means he’s not only a serial entrepreneur but also an…
From SEO Maestro to Investing Magician: Joost de Valk on the Power of Raising Funds In Bootstrapping Ecosystems
Joost de Valk shaped the landscape of WordPress SEO with his company Yoast. What started as a small bootstrapped product grew into a 40-person enterprise with over 12 million websites using the…
Freemium to Premium: Amir Helzer Reveals Key Lessons from WPML's Business Model Transformation
Amir Helzer is the founder of OnTheGoSystems, the company behind WPML, a leading multilingual plugin used by over a million websites. Originally, WPML was a freemium plugin, but due to unfortunate —…
David vs. Goliath: Justin Ferriman on How Underdog Entrepreneurs Can Overpower Bigger Software Competitors
Justin Ferriman is the founder and former CEO of LearnDash, a platform that he grew from a simple blog to one of the leading solutions in the LMS space through a mixture of aggressive marketing and…
Bootstrapping in the Spotlight: Arvid Kahl on How Software Creators Can Perfect the Art of Building in Public
Arvid Kahl co-founded FeedBack Panda, which he bootstrapped and later sold for a life-changing amount to SureSwift Capital. He is also a published author and writes extensively about entrepreneurship…
Promotion Through Education: How Courses Can Help You Grow Your Software Business
Chris Badgett is the co-founder and CEO of LifterLMS, a popular LMS (learning management system) plugin for creating, launching, and scaling courses. So far, LifterLMS has helped achieve 8 million+…
Love, Marriage & Bootstrapping: Kim & Jason Coleman on Building a Software Company With Your Spouse
Kim Coleman and Jason Coleman are two entrepreneurs who have shared the journey of building a software company. However, their mission has been much more than a professional partnership. They’re a…
Matt Mullenweg on the Challenges and Successes of Building a Remote-First Company
Matt Mullenweg is best known as the visionary co-founder of WordPress and Automattic. He’s rightfully secured his place as one of the most prominent figures in the tech world and — more specifically…
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plugin.fm has published 33 episodes since June 2023, covering topics in Business, Education.
plugin.fm is currently dormant with new episodes every 2 weeks. Average episode length is 45m.
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