Episodes 33
Avg. Duration 45m
Activity Dormant
Since Jun 2023
Latest Episode Jun 2025

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Open to Sponsors

Publishing Details

Schedule
Every 2 Weeks
Format
Episodic
Hosting
feeds.simplecast.com

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About This Podcast

plugin.fm is a value-first podcast that aims to inspire, entertain, and educate indie developers and software product makers by diving into discussions with industry experts. In each episode, we’ll explore their perspectives and firsthand learnings to share actionable tips and insights to help you launch and grow your software product business.

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Recent Episodes

Screencasting Advantage: Aaron Francis on Making Videos Developers Actually Want to Watch

Jun 19, 2025 1h 15m

Aaron walks us through his evolution as a content creator, from niche accounting courses to developer education that reaches thousands. You’ll learn how to create developer-focused videos that…

How to Grow Your Software Business with Influencers – with Ferdy Korpershoek

May 28, 2025 37m

We explore how to find the right influencers, build relationships, structure partnerships, and create campaigns that drive real results. Whether you're a founder, marketer, or product creator, this…

How to Win at Developer Marketing – with Meg Scarborough

May 14, 2025 36m

In this episode of plugin.fm, Meg Scarborough, founder of content agency Megawatt (now acquired by LaunchSquad), shares why traditional marketing tactics fall flat with technical audiences. She…

Creating Effective Product-Led Content with Tom Whatley

Apr 30, 2025 47m

In this episode of plugin.fm, Patrick Rauland speaks with Tom Whatley, the founder and CEO of Grizzle, a content marketing agency specializing in driving organic growth for SaaS and tech companies.…

From Zero to 13K Contributors: Tamara Omerovic on Mastering User-Generated Content

Apr 16, 2025 50m

In this episode, Tamara Omerovic from Underdogs Marketing shares how she built a thriving content community, scaling Databox’s newsletter to 13,000 contributors using expert-driven UGC. Her…

Lifecycle Marketing 101: Build, Scale, and Retain with Ashley Faus

Apr 02, 2025 39m

We cover how to implement lifecycle marketing, increase customer lifetime value, and ensure that every touchpoint strengthens relationships and fuels business growth. Whether you're just starting or…

Owning Your Niche and Building a Personal Platform with Erica Schneider

Mar 19, 2025 33m

Erica reveals her best strategies for defining content pillars, engaging with your audience, and balancing self-expression with strategic growth. Whether you're a solopreneur, founder, or just…

How to Build Authority as a Solopreneur and Stand Out – with Devin Bramhall

Mar 03, 2025 47m

With years of experience helping SaaS businesses grow through content, Devin provides actionable strategies for solopreneurs to create value, foster trust, and position themselves as industry…

Getting the Right Fractional CMO for Your Team With Margaret Kelsey

Feb 12, 2025 43m

Fractional workers — or part-time employees — can elevate your business without the commitment of a full-time hire.In this episode, Margaret Kelsey explores how a fractional CMO can help you reach…

How to Build and Scale Your Marketing Team – with Lindsay Tjepkema

Jan 29, 2025 35m

Marketing often begins as a solo effort, but scaling requires strategic decisions about hiring a marketer, structuring a team, and growing operations effectively.In this episode, marketing leader…

Why Inauthentic Marketing Is Holding You Back – Goran Mirkovic

Jan 15, 2025 42m

This is the first episode of the season and the one where we explain why Goran is joining as the new co-host. We dig into why marketing is the bridge between a great product and a great business, how…

Optimizing Your Software Pricing Page for Results with Vova Feldman

Apr 30, 2024 1h

Vova Feldman is a self-confessed serial entrepreneur and full-stack developer with a passion for helping software product makers earn a living from their passion projects.In 2011, while doing…

The Art of Scaling: Unlocking the Secrets to Business Growth with WP Engine's Jason Cohen

Apr 23, 2024 52m

Jason Cohen is the founder of the renowned WordPress hosting company WP Engine. His background in building and scaling successful businesses means he’s not only a serial entrepreneur but also an…

From SEO Maestro to Investing Magician: Joost de Valk on the Power of Raising Funds In Bootstrapping Ecosystems

Apr 16, 2024 36m

Joost de Valk shaped the landscape of WordPress SEO with his company Yoast. What started as a small bootstrapped product grew into a 40-person enterprise with over 12 million websites using the…

Freemium to Premium: Amir Helzer Reveals Key Lessons from WPML's Business Model Transformation

Apr 09, 2024 41m

Amir Helzer is the founder of OnTheGoSystems, the company behind WPML, a leading multilingual plugin used by over a million websites. Originally, WPML was a freemium plugin, but due to unfortunate —…

David vs. Goliath: Justin Ferriman on How Underdog Entrepreneurs Can Overpower Bigger Software Competitors

Apr 02, 2024 49m

Justin Ferriman is the founder and former CEO of LearnDash, a platform that he grew from a simple blog to one of the leading solutions in the LMS space through a mixture of aggressive marketing and…

Bootstrapping in the Spotlight: Arvid Kahl on How Software Creators Can Perfect the Art of Building in Public

Mar 26, 2024 52m

Arvid Kahl co-founded FeedBack Panda, which he bootstrapped and later sold for a life-changing amount to SureSwift Capital. He is also a published author and writes extensively about entrepreneurship…

Promotion Through Education: How Courses Can Help You Grow Your Software Business

Mar 19, 2024 44m

Chris Badgett is the co-founder and CEO of LifterLMS, a popular LMS  (learning management system) plugin for creating, launching, and scaling courses. So far, LifterLMS has helped achieve 8 million+…

Love, Marriage & Bootstrapping: Kim & Jason Coleman on Building a Software Company With Your Spouse

Mar 12, 2024 46m

Kim Coleman and Jason Coleman are two entrepreneurs who have shared the journey of building a software company. However, their mission has been much more than a professional partnership. They’re a…

Matt Mullenweg on the Challenges and Successes of Building a Remote-First Company

Mar 05, 2024 44m

Matt Mullenweg is best known as the visionary co-founder of WordPress and Automattic. He’s rightfully secured his place as one of the most prominent figures in the tech world and — more specifically…

Frequently Asked Questions

How many episodes does plugin.fm have?

plugin.fm has published 33 episodes since June 2023, covering topics in Business, Education.

Is plugin.fm still active?

plugin.fm is currently dormant with new episodes every 2 weeks. Average episode length is 45m.

How do I contact plugin.fm for sponsorship or guest appearances?

Sign up on Grep.FM to access contact details for plugin.fm, including email and social media links.

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