Podcasting Strategy Simplified
Jason Cercone | Podcasting Strategist & Coach
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About This Podcast
Jason Cercone is a Podcasting Strategist & Coach for Founders and C-Suite Executives seeking to leverage podcasting to solidify their messaging. He specializes in teaching business professionals how to curate and execute an impactful, effective podcast strategy that helps meet and exceed brand and marketing goals.
This podcast delivers podcasting strategy insight, tips, and commentary for those looking to build, launch, grow, and monetize their podcast initiatives.
Podcasting Strategy Simplified is built for entrepreneurs, founders, C-Suite executives, marketing leaders, coaches, and consultants.
An impactful podcast starts with the right strategy. If you’re looking to lean into this medium to achieve specific, targeted results for your brand, you’ve discovered the resource that will help you make it happen!
Podcasting Strategy Simplified will deliver answers to many of your burning questions, including but not limited to:
*How do I start a podcast for my business?
*What is the best way to monetize my podcast?
*How do I use podcasting to amplify my brand message?
*If I want to start a podcast, what should I do first?
*How can I grow my podcast and get more listeners?
*When do download numbers really matter?
*How do I use a podcast to find more customers?
*Can a podcast grow my brand?
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Recent Episodes
Your Podcast Download Metrics Are Messing With Your Mind! (#92)
Now hear this: NO ONE is turning off your podcast because you don't have enough downloads. So why do you get so consumed by this figure?!The dreaded download number is a polarizing metric that often…
Why Isn't My Podcast Growing Even Though My Content Is Good? (#91)
Welcome to the first installment of a new series here on Podcasting Strategy Simplified!Every Monday, I'm going to take five minutes to answer a frequently asked question in the podcast world. These…
The Ultimate Guide to Podcast SEO Strategy w/ Julia Levine (#90)
A few months ago, I rebranded this podcast from its former name Let's Blow This Up to its present iteration: Podcasting Strategy Simplified. The original name, while a great extension of my brand…
The Best Way to Execute a Memorable, Impactful Podcast Launch (#89)
Getting ready to launch a new podcast? Click play on this episode before you do!Despite a lot of hype, fanfare, and promotion, many new podcasts get launched with only one episode. This simply isn't…
How to Maximize Every Guest Appearance On Your Podcast (#88)
Have you ever been pumped for a new podcast episode to go live...but when it does, your guest doesn't even acknowledge it (let alone share it on their networks)?It's happened to all of us. But what…
4 Easy Ways to Make Sure You Never Run Out of Podcast Ideas (#87)
If you're worried you won't have enough to talk about on your podcast (or you don't KNOW enough to START a podcast), believe me, you're not alone.Too many people sell themselves short when it comes…
The Truth About Podcast Ratings & Reviews You Need to Hear (#86)
When it comes to ratings and reviews for podcasts, there are many misconceptions - one of the biggest being the more R&Rs you accumulate, the more your show will gain visibility in Apple…
All The Details On My Podcast VIP Accelerator Program
Are you ready to gain clarity on your most pressing podcasting issues...in just two weeks?!You read that right!I'm now offering a Podcast VIP Accelerator, a 2-week podcast coaching program and you're…
Is AI Crippling Your Creativity (and Your Podcast, Too)? What You Need to Know (#85)
Let me start off by saying this: NO, I'm not anti-AI. NO, I'm not someone who believes AI is going to destroy humankind a la Terminator fame.But I am someone who believes if you're using tools like…
Elevate Your Podcasting Strategy With This Masterclass of Advice w/ Courtney Reimer (#84)
What happens when two podcast strategists collaborate? Well...as Kenny Bania on Seinfeld would say: "Gold, Jerry...GOLD!"It's Episode 84 of Podcasting Strategy Simplified and in this installment, I'm…
Client Spotlight: Diving Deep Into Strategy and Coaching w/ Jessica Zeff (#83)
Podcasting isn't easy. But it doesn't need to be complicated either. This is advice I share with you every episode, as well as impart on my clients in far more detail as we work through strategy…
Do Guests Negatively Impact Your Podcast's Results? What You Need to Know (#82)
It probably sounds crazy to even ask this question, but let's do it anyway: Does featuring guests on your podcast actually hurt your efforts?Well...it's not a simple yes or no. The answer comes down…
How to Choose the Right Podcast Type For Your Brand (#81)
On Episode 80 of Podcasting Strategy Simplified, I talked about the importance of defining your Why.And one of the big things you discover when you do this effectively is discovering what type of…
The Most Important Aspect of Your Podcasting Strategy Explained (#80)
Your podcasting strategy will undoubtedly feature many moving pieces. When these pieces work together in harmony, an engaging, purpose-driven podcast is profit. But too often, creators put the cart…
Will Your Podcast Fail Without Effective Messaging & Positioning? (#79)
In the early stages of building your podcast strategy, there are many items to consider. But one of the most important aspects that cannot go overlooked is your messaging and positioning.What is your…
When Does It Make Sense to Monetize Your Podcast? (#78)
EDIT: 11:06 - Joe Rogan was paid $100 MILLION by Spotify, not $100,000 as I accidentally stated. My bad.__________________________Generating revenue from your podcast is most likely one of the top…
How to Simplify Your Podcast Episode Flow (#77)
What is Episode Flow?Simply stated, it's the way your podcast flows for a listener or viewer from the second they press play until the very end of the episode.Episode Flow ie extremely important, yet…
How Does Apple Podcast's New HLS Video Feature Impact Your Podcasting Strategy? (#76)
Apple has flipped the podcast world on its head with its announcement of video podcasting coming to their platform. This technology is known as HLS (or HTTP Live Streaming if you're not into the…
11 Lessons I've Learned In 11 Years of Podcasting (#75)
It was February 5th, 2015 when I first pressed record and put together my very first podcast episode. And while that experience did not produce the smoothest of final products, it did reignite a fire…
Thinking About Rebranding Your Podcast? Here's 5 Things You Need to Know (#74)
Rebranding your podcast may seem like a daunting mission. But as someone who's just executed a rebrand, I can say with complete confidence...it's not as bad as you're probably thinking.If rebranding…
Frequently Asked Questions
Podcasting Strategy Simplified has published 97 episodes since March 2024, covering topics in Business, Education.
Podcasting Strategy Simplified is currently highly active with new episodes weekly. Average episode length is 42m.
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