Promote, Profit, Publish
Juliet Clark
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About This Podcast
Promote, Profit, Publish! Become the world authority you always knew you could be. You know it. We know it. And this is how the rest of the world catches up. Most authors get it wrong. They put the wrong steps in the wrong order, pinning all of their hopes, dreams, and money on the sale of the book. Experts on authority marketing know that publishing elevates your customer base in ways that are impossible through any other mechanism. In short, you establish yourself as the world authority on your topic first, creating a trust between you and your audience that allows you to write, and sell, whatever you want with ease and flow. Step one of this process takes your investment and cycles it right back into you, your image, your platform, your global presence. You can’t afford to keep the curtain closed. Your ticket to freedom is to position yourself as the go-to expert on your topic by way of your personal truth before you even attempt to sell a book. The truth…. If you’re only about the money honey you’re in the wrong place. Platform building works, every time, because you pride yourself on authenticity. You build a social, global platform that is a transmutation of your soul and message. Your audience needs to experience a level of trust in you that is staggering (and rare) in today’s saturated, over-promising/under-delivering digital age. You can’t afford to blend in. Why do it backward and end up with an inventory of books in your basement and a negative balance in your account? Here’s what many publishing companies say vs. what they actually mean; “Become a best-selling author! (For like, a minute)… “Make money from your book! (But remember, you can’t keep it)…”Make your author dreams come true! (ish…) You want to make a difference and an income. This is how you do it. As an authority on your topic, you’ll be positioned as a sought-after speaker and trusted teacher. Fans will find you, follow you and wait for you to offer them something. And you’ll have it ready to go. The result….. You’ve done it. They know you. They love you. The time has come to give the people what they want- your book! Most publishing and book marketing companies take more than they give. Period. Sadly, by the time the powers that be are done divvying up the profits from your life’s work, you’re left with a negative ROI and a strong temptation to throw in the towel. Not here, that’s why we created this podcast. We care about a little thing called “the ripple effect.” Your success leads to the successful transformations of other people. And that circles back around to work you can take pride in. So, we’ve figured out the formula that establishes you as a world authority, helps you release a best-selling book and does it at a fraction of the cost of other houses so that you actually get to keep most of the money you make. And then you rave about us to your friends. You win, we win, your audience wins. The crowd goes wild. The world is a better place. Join bestselling author, platform building expert, and publishing company owner, Juliet Clark to learn the ins and outs of how to build a platform that serves you and your audience while making the world a better place!
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Recent Episodes
Building A Fiction Author Platform In 2026: Lessons From Publishing Dark Granny
Building a fiction author platform in 2026 is a fundamentally different game than it was a decade ago, evolving from basic promotion into a robust, data-driven ecosystem. In this episode, we pull…
Affordable Business Collaboration: Inside Rebecca Bertoldi’s $7 Growth And Collaboration Club
The digital marketing landscape has been revolutionized by algorithm updates and the rise of AI-generated content, making Meta ads increasingly difficult and costly while eroding consumer trust.…
The Perfect Reader Playbook: Boost Book Sales With Smart Audience Building
Are you tired of the traditional book launch model that feels more like shouting into a void than building a business? For years, authors were told to write in isolation, polish to perfection, and…
Sustainable Book Success On Amazon: Rethinking Launch Spikes And Bestseller Moments
Are you still chasing that fleeting 'Amazon Bestseller' tag? If your book strategy relies on high-stress, expensive launch spikes followed by a sales crash, it's time to adapt. Amazon has officially…
Content That Feeds The Amazon Algorithm
Sustainable success on Amazon has shifted away from the temporary "spike" of bestseller campaigns and toward a sophisticated long-game strategy driven by the A10 algorithm. This episode explores how…
Amazon Algorithm Changes: What Authors Must Do Now
May 2026 saw some major algorithm changes at Amazon, and authors have to make some changes if they want to keep up and avoid having a tough time. Juliet Clark breaks down how the online shopping…
How To Use Your Book As A Marketing Tool To Attract More Sales Revenues To Your Bank Account
Your book is not just intended to be read by your target audience. You can also push its purpose to the limit by using it as a marketing tool. Juliet Clark is joined by Patrick Snow, an international…
Unlock the Power of Your Author Platform Panel Discussion: Book Writing, Platform Building & Beyond
Everything has become algorithmic in today’s digital age – even your author platform. If you don't know how to utilize the right tools, navigate the vast internet space, and adapt to ever-changing…
From Idea To Bestseller: Karen Strauss Reveals The Path To Profitable Publishing
Many aspiring authors have a big idea sleeping deep within their brains, but they have no idea how to turn it into a bestselling book. Karen Strauss helps these promising individuals to write,…
Navigating Book Marketing With Atina Van der Veen: TikTok, BookTok, And Authentic Creator Campaigns
Are you struggling with book marketing in the age of BookTok and shrinking budgets? Today, we sit down with Antina van der Veen, founder of BookInfluencers.com and co-founder of ChallyPop, a…
Maximize Your Author Authority: The Content Brand Voice AI Masterclass
Stop letting your brand message fade into the background! Your book is a goldmine of authority, but without a clear brand identity, that value remains untapped. In this dynamic training, Tracy…
Leadership Ledge: Tess Fyalka’s Practical Strategies For New Leaders And Corporate Workshop Success
Are you a new leader feeling overwhelmed, or a rockstar individual contributor who just got promoted and realized your old skills don't cut it? You're not alone. The transition to management is often…
Book Contracts & Copyright In 2026: What Every Author Needs To Know
Books are now being written using AI, which raises a rather important question: can you secure book contracts and copyrights with this kind of content? Juliet Clark explains when AI-generated content…
Shortening Your Coaching Journey: Mindset, Business Planning, And Success Strategies
Are you struggling to bring your coaching journey to the next level? Stop treating it like a hobby and start creating your own business plan. Juliet Clark is joined by Lin Yuan-Su, Founder of…
Parenting Differences Across Cultures And Christine Silverstein’s Universal Values For Families
Parenting may look different across cultures, but the values that build strong families are universal. In this episode, Dr. Christine Silverstein — behavioral health RN, peak performance coach,…
Step-By-Step Guide To The Perfect Reader Playbook For Coaches And Authors
Implementing a psychographic marketing strategy is the only way to move beyond simple demographics and into the emotional triggers that actually drive a purchase decision. Gary MacDermid, an…
Unlocking Reader Loyalty: Build Genuine Connections And Long-Term Fans For Your Book
If you’re ready to turn readers into loyal fans who actually stick around, this episode is for you. Juliet Clark dives into the real magic of reader loyalty—how to create emotional connections,…
Why Most Authors Fail At Marketing And How To Layer Your Strategy
You’ve poured your heart and soul into your book. It’s finished, polished, and ready for the world. So, why isn't anyone buying it? If you're an author (or any business person, for that matter)…
Life Storms Explained: Finding Your Clear Sky With Tracy Doyle’s Aurora Method
High-achieving women often find themselves caught in a relentless cycle of people-pleasing, perfectionism, and crippling burnout. If you’ve ever felt stretched thin, isolated, and on the brink of…
Success Mindset For A Brand New Year
Your business success isn't luck—it's a conscious decision that starts with a success mindset for a brand new year. Juliet Clark welcomes Lin Yuan-Su, the founder of Enlightened Success Institute and…
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Promote, Profit, Publish has published 406 episodes since December 2018, covering topics in Arts, Books.
Promote, Profit, Publish is currently highly active with new episodes weekly. Average episode length is 28m.
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