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About This Podcast
Quality during Design is the podcast for engineers and product developers navigating the messy front end of product development. Each episode gives you practical quality and reliability tools you can use during the design phase — so your team catches problems early, avoids costly rework, and ships products people can depend on.
You'll hear solo episodes on early-stage clarity, risk-based decision-making, and quality thinking, along with conversations with cross-functional experts in the series A Chat with Cross-Functional Experts.
If you want to design products people love for less time, less cost, and a whole lot fewer headaches — this is your place.
Hosted by Dianna Deeney, consultant, coach, and author of Pierce the Design Fog. Subscribe on Substack for monthly guides, templates, and Q&A.
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Recent Episodes
S3E17 Karli Auble THRIVEs: Positive Psychology Meets Engineering Rigor (A Chat with Cross-Functional Experts)
In this episode of 'Quality during Design', we delve into how engineers can avoid mistakes and oversights by managing stress and enhancing performance. Host Dianna Deeney interviews Karli Auble, an…
S6E18 Constraints Unlock Creativity: Why Frameworks Beat Blank Slates in Product Concept Design
Your team keeps brainstorming into a void, producing “meh” ideas that never stick. What if the problem isn’t a lack of creativity but the absence of the right constraints?In this episode:• The…
S6E17 Cut Through The Design Fog
Early concept development often fails because teams lack clarity and alignment, leading to wasted time and resources. Discover the structured approach needed to cut through the "design fog" and…
S6E16 The Design Fog is Derailing Your Project
Your team spent six weeks on a feature that got rejected in the demo. Your engineers built a prototype that totally missed the mark. This misalignment is the design fog, and it’s where most product…
S6E15 Expected Value Makes Uncertainty Manageable
Ever face a late-stage design decision where your gut says “maybe,” finance says “no,” and the schedule says “hurry”? We unpack a simple way to make those calls with more clarity: using expected…
S6E14 Define Kill Criteria to Avoid Zombie Projects
When pursuing aggressive benchmarks, engineers must employ portfolio thinking, running multiple design projects simultaneously. But choosing winners requires a decisive way to eliminate projects that…
S6E13 Confidence is a Dial: Turn It with Evidence, Not Guesswork
We turn late-stage design surprises into a strategic plan by assigning explicit confidence levels, stacking evidence, and using the three-dial model of time, cost, and confidence boost. We show how…
S6E12 Raise Your Confidence by Strategically Stacking Evidence
Late-stage design just hit a snag—now comes the moment that separates guesswork from great engineering. We walk through a clear, repeatable method to investigate unexpected failures and make…
S6E11 Stop Risk Theater, Start Real Decisions
We break down why risk analyses often become checkbox theater and replace them with a simple, practical impact vs likelihood matrix that guides action. From quick wins to high-stakes unknowns, we…
S6E10 How to Choose Risk Tools That Actually Help Decisions
If you reach for the nearest “risk” template, it might cause more problems.There are two very different jobs we ask risk tools to do. In this episode, we talk about how to pick the one that actually…
S6E9 Design clarity through cadence: aligning podcasts, Substack, and a playbook for teams
Big changes, clearer focus, and more ways to learn together. We’re tightening our cadence to two episodes a month and building monthly themes that travel across the podcast, blog, and a new Substack…
S6E8 QDD Redux: Prioritizing Customer Satisfaction in Product Design (the Kano Model)
How do you balance customer wants with project constraints? If your customer-facing teammates are saying our customers want this, that and the other thing, which ones do we prioritize over others?Not…
S6E7 Beyond Requirements: How Quality Methods Provide Actionable Design Inputs
Every product designer knows that critical moment when you must shift from understanding customer needs to actually engineering solutions. It's where the magic happens—and where many projects…
S6E6 Map the User Journey: Design for Seamless Experiences
This episode explores the critical importance of evaluating the customer's use process during concept development. Rather than focusing solely on what your product does, understanding how users will…
S3E16 Keven Wang’s 4-Step Journey to AI-Powered Quality Control (A Chat with Cross-Functional Experts)
What happens when cutting-edge AI meets manufacturing quality control? The results are nothing short of revolutionary.Keven Wang, co-founder and CEO of UnitX, takes us through the world of AI-powered…
S6E5 Design to Avoid Problems: Focusing on Symptoms Early On
Ever stood in that devastating moment when customers finally interact with your nearly-finished product only to hear them say, "I don't like that" or "This doesn't work for me"? After months of…
S3E15 Slow Down to Speed Up: Jake McKee's Guide to AI Innovation (A Chat with Cross-Functional Experts)
What does it really mean to design relationships with artificial intelligence? Jake McKee, a community strategist with over two decades of experience working with companies like Lego and Apple,…
S6E4 Uncovering Customer Desires: Understanding Benefits in Concept Development
What truly matters in product design – the features you create or the benefits users experience? In this exploration of a cornerstone concept, we dive into the critical distinction between benefits…
S6E3 Blank Flipcharts Don't Make Magic, But Templates Do
That "fuzzy front end" of product development, where ideas should flourish, often becomes a frustrating quagmire of unfocused brainstorming sessions and competing perspectives. The truth is,…
S6E2 Why Your Cross-Functional Team Isn't Communicating Effectively (And How to Fix It)
Have you ever watched a promising product idea slowly die in the fuzzy space between "great concept" and "actual development"? You're not alone. The journey from product idea to market-ready solution…
Frequently Asked Questions
Quality during Design has published 190 episodes since March 2021, covering topics in Business, Careers.
Quality during Design is currently highly active with new episodes every 2 weeks. Average episode length is 11m.
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