Real Story on Martech

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Tony Byrne and Jarrod Gingras

English Business Management Marketing

Apple Podcasts Website RSS

Episodes 15

Avg. Duration 34m

Activity Highly Active

Apple Rating ★ 5.0 (9)

Since Apr 2025

Latest Episode May 2026

Publishing Details

Schedule

Monthly

Format

Episodic

Consistency

61%

Hosting

www.spreaker.com

Contact & Outreach

About This Podcast

This no-BS podcast cuts through the hype to bring you the “real” stories behind marketing technology. Enterprise advisors Tony Byrne and Jarrod Gingras of Real Story Group share hard-won lessons, sharp insights, and candid takes from the buyer’s side of the table. From vendor bullying and the pitfalls of “headless” platforms to smart selection strategies and tech stacks that actually deliver, nothing’s off-limits.

If you’re tired of vendor spin and craving unfiltered advice, you’ve come to the right place. With over 20 years of experience helping global brands navigate the ever-changing Martech landscape, Tony and Jarrod demystify and de-hype marketing technology. Listen to “Real Story on Martech” to learn how the best stacks really work, which vendors to avoid, and how to become your firm’s next MarTech hero.

Listen to “Real Story on Martech” beginning April 30 on your favorite podcast apps, YouTube and realstorygroup.com.

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Recent Episodes

S1E14 The Present and Future of Martech with Scott Brinker

May 26, 2026 47m Transcript

Hosts Tony Byrne and Jarrod Gingras sit down with Scott Brinker, chiefmartech analyist and advisor and creator of the iconic Martech Landscape Supergraphic, to unpack the biggest shifts happening…

S1E13 The Future of Agencies in an AI World

Apr 30, 2026 28m Transcript

As AI reshapes marketing, what happens to the role of agencies? In this episode, hosts Jarrod Gingras and Tony Byrne explore how enterprise teams must rethink agency relationships, ownership of data…

S1E12 Taxonomy and Your Martech Stack

Mar 19, 2026 59m Transcript

Hosts Jarrod Gingras and Tony Byrne welcome taxonomy expert Stephanie Lemieux, president & principal consultant at Dovecot Studio, to explore the critical role of taxonomies in modern MarTech…

S1E11 DAM and Your Content Demand Chain

Jan 14, 2026 46m Transcript

Tony Byrne and Jarrod Gingras explore the future of digital asset management in an AI-driven world. They break down the shift from DAM as a passive content repository to DAM 3.0 content warehouses…

S1E10 Agents and the Future of Your MarTech Stack

Dec 18, 2025 26m Transcript

Agentic AI is being hailed as the future of the MarTech stack—but is it truly transformational or just the latest hype cycle? In this episode, Jarrod Gingras and Tony Byrne break down what agentic AI…

S1E9 What We’re Grateful for in Martech

Nov 06, 2025 38m Transcript

In this Thanksgiving episode, Tony Byrne and Jarrod Gingras trade their usual vendor skepticism for gratitude as they reflect on what’s going right in the Martech world. From the death of the…

S1E8 Is Your Vendor a Zombie?

Oct 09, 2025 17m Transcript

Some martech vendors are “zombies” — drifting through the market on legacy code, outdated R&D, or dwindling venture cash. Hosts Jarrod Gingras and Tony Byrne of the Real Story Group teach us how…

S1E7 Career Killers & Kudos for MarTech Leaders

Sep 11, 2025 20m Transcript

Real Story Group founder Tony Byrne and managing director Jarrod Gingras share the biggest career killers and kudos for MarTech leaders, based on decades of advising enterprise teams.What career…

S1E6 A Roadmap for Your DAM Journey

Aug 07, 2025 33m Transcript

Jarrod Gingras and Tony Byrne break down the four phases of Digital Asset Management (DAM)—from chaotic file storage to AI-powered predictive content platforms. Whether you're just getting your DAM…

S1E5 How Top Martech Leaders Tackle Big Challenges

Jul 10, 2025 42m Transcript

Jarrod and Tony share real-world lessons from enterprise Martech leaders—covering what’s working (and what’s not) across key areas like customer data, personalization, content supply chains, stack…

S1E4 Why IT Industry Analysts Suck

Jun 13, 2025 21m

Jarrod and Tony explore why major analyst firms often mislead enterprise tech buyers—by favoring big vendors, recycling outdated ideas, and creating hype-driven, nonsensical categories. Drawing from…

S1E3 Martech Selection: The Good, the Bad, and the Ugly

Apr 28, 2025 40m

Choosing the right MarTech platform is one of the most critical — and most commonly botched — decisions enterprise teams face. Real Story Group’s Jarrod Gingras and Tony Byrne break down the “good”…

S1E2 The Future is Legless: A New Martech Paradigm

Apr 24, 2025 28m

Is headless architecture enough in today’s complex, AI-fueled marketing landscape? Hosts Jarrod Gingras and Tony Byrne introduce the provocative concept of “legless” architecture—a strategic shift…

S1E1 Vendor Bullying: What It Is and How to Stop It

Apr 24, 2025 33m

In this debut episode, hosts Jarrod Gingras and Tony Byrne of Real Story Group tackle a pervasive problem in the martech industry: vendor bullying. Drawing from over two decades of experience, they…

S1 Trailer

Apr 24, 2025 1m

Frequently Asked Questions

How many episodes does Real Story on Martech have?

Real Story on Martech has published 15 episodes since April 2025, covering topics in Business, Management.

Is Real Story on Martech still active?

Real Story on Martech is currently highly active with new episodes monthly. Average episode length is 34m.

How do I contact Real Story on Martech for sponsorship or guest appearances?