Rooted Agritourism
Liz Fiedler
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About This Podcast
Rooted Agritourism is the go-to podcast for rural entrepreneurs building diversified, sustainable, and story-driven farm businesses. Hosted by Dr. Liz Fiedler Mergen—flower farmer, educator, and founder of Sunny Mary Meadow cut flower farm—this show goes beyond blooms to explore the full spectrum of agritourism and value-added agriculture.
Whether you're launching a U-pick field, hosting farm events, bottling your own products, or dreaming up the next big rural business idea, you'll find honest insights, real-world strategies, and a whole lot of encouragement here. Each episode blends personal experience, practical tools, and conversations with innovative ag-based business owners who are redefining what it means to grow on your own terms.
From marketing perishable products to navigating burnout, building memberships, and scaling farm income streams—Rooted Agritourism is your weekly companion for building a life and business deeply rooted in purpose, place, and profitability.
Podcast Website: https://www.sunnymarymeadowcoaching.com/rootedagritourism
Podcast Instagram: https://www.instagram.com/rootedagritourism/
Business Coaching: https://www.sunnymarymeadowcoaching.com/
Farm Website: www.sunnymarymeadow.com
FarmerstoFlorists: https://www.farmerstoflorists.com/
Farm Instagram: https://www.instagram.com/sunnymarymeadow/
Podcast Facebook group: https://www.facebook.com/groups/888196709178852
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Recent Episodes
S4E21 Heated High Tunnel Lessons: What I Learned My First Year Growing Flowers in Zone 4B
TakeawaysHeated high tunnels create more control, but they also create new management challengesCrop planning and data tracking made recovering from crop losses much easierOverwintering flowers may…
S4E20 How I Run Multiple Businesses With Zero Employees and Still Grow
TakeawaysTraditional hiring is not the only path to business growth and scalability.Systems, freelancers, and strategic outsourcing can create more flexibility and sustainability.Delegation works…
S4E19 What Is Value-Added Agriculture? How Farmers Create More Income Without More Land
TakeawaysValue-added agriculture is about increasing the value of what you already produce rather than expanding acreage or inputs.Agritourism creates stronger customer relationships while allowing…
S4E18 Commodity vs Community Farming: The Shift Transforming Agritourism
TakeawaysCommodity farming offers scale but limits control and profitabilityCommunity-based agriculture creates higher value through relationships and experiencesFarmers must shift from just…
S4E17 How Liz Fiedler Mergen Built a Value-Added Farm Business from Grief and Grit
TakeawaysValue-added agriculture can help small farms create stronger margins and deeper customer relationships.Direct-to-consumer farming opens new opportunities for agritourism, flower farming, and…
S4E16 Podfest Publishing Panel: Real Talk on Writing "Flowers Bloom Anyway"
In this inspiring episode of Rooted Agritourism, host Dr. Liz Fiedler Mergen shares the mic with publishing veterans and fellow authors during the Future Proof Author panel at Podfest 2026. Whether…
S4E15 Crop Planning for a Flower Farm that Actually Works
Dr. Liz Fiedler Mergen, owner of Sunny Mary Meadow, delves into the core principles of crop planning for flower farms. Emphasizing alignment rather than control, she discusses scheduling bloom times…
S4E14 Flowers Bloom Anyway: Building Better Relationships in Life with Mark Hicks
In this episode of the Rooted Agritourism podcast, host Dr. Liz Fiedler Mergen sits down with Dr. Mark Hicks of The Learning Love Foundation to discuss personal growth, healthy relationships, and the…
S4E13 The Power of Community: Insights from the Flower Farmer Forum with Ali Anderberry
In this episode of the Rooted Agritourism Podcast, Dr. Liz Fiedler Mergen, owner of Sunny Mary Meadow, discusses the upcoming Flower Farmer Forum Conference and shares a conversation with Ali from…
S4E12 What 2025 Taught Me About Business, Burnout & Bravery
Pre-Order Flowers Bloom Anyway: https://www.barnesandnoble.com/w/flowers-bloom-anyway-a-memoir-liz-fiedler-mergen/1148638651?ean=9781636989273In this episode of Rooted Agritourism, Dr. Liz Fiedler…
S4E11 Revolutionizing the Floral Industry with 'Farmers to Florists'
Sign up for the webinar: https://www.sunnymarymeadowcoaching.com/registration-page-222a1dfe-fee7-469e-8156-8379cc388865In this episode of the Rooted Agritourism Podcast, Dr. Liz Fiedler Mergen…
S4E10 Flowers Bloom Anyway: The Pre-Order of the Book is Available Now
Pre-Order Flowers Bloom Anyway: https://www.barnesandnoble.com/w/flowers-bloom-anyway-a-memoir-liz-fiedler-mergen/1148638651?ean=9781636989273In this episode of Rooted Agritourism, Dr. Liz Fiedler…
S4E9 What to Expect at Flower Farmer Forum 2026
In this episode of the Rooted Agritourism Podcast, host Dr. Liz Fiedler Mergen from Sunny Mary Meadow announces the upcoming 2026 Flower Farmer Forum Conference. Scheduled for January 31st, 2026, at…
S4E8 The Bloom Room Blueprint: Turning a Flower Farm into a Community Hub
Save $25 on your CoolBot: https://storeitcold.referralrock.com/lv1/6R543BWF/Dr. Liz Fiedler Mergen, owner of Sunny Mary Meadow in Central Minnesota, shares the journey of transforming her flower farm…
S4E7 Crafting Cider and Experiences: The Milk and Honey Cider Agritourism Story
Flower Farmer Forum Conference: https://www.youtube.com/watch?v=rHVg-R6xh_0Flowers Bloom Anyway Waitlist: https://www.lizfiedlermergen.com/authorIn this episode of 'Rooted Agritourism,' hosted by Dr.…
S4E6 Flowers Bloom Anyway: Making the Fertilizer Framework Work for your Farm
Flower Farmer Forum Conference: https://www.youtube.com/watch?v=rHVg-R6xh_0Flowers Bloom Anyway Waitlist: https://www.lizfiedlermergen.com/authorDr. Liz Fiedler Mergen of Sunny Mary Meadow in Central…
S4E5 Heidi Montag on Butter Heads, Farming Challenges, and Ag Advocacy
In this episode of 'Rooted Agritourism,' Dr. Liz Fiedler Mergen interviews Heidi Montag, a finalist in the Princess Kay of the Milky Way program in Minnesota. They discuss Heidi's background in dairy…
S4E4 Crafting Cider from the Ground Up: Milk and Honey Cider’s Agritourism Journey
In this episode of 'Rooted Agritourism,' Dr. Liz Fiedler Mergen from Sunny Mary Meadow interviews Peter Gillitzer, co-owner of Milk and Honey Cider in St. Joseph, Minnesota. The conversation explores…
S4E3 Farming with Purpose: Liz Fiedler Mergen’s Vision for Rural Business Growth
In this insightful episode of 'Rooted Agritourism,' Dr. Liz Fiedler Mergen, the owner of Sunny Mary Meadow flower farm in Central Minnesota, shares her unique journey from a nursing career to…
S4E2 Club Calves, Cattle Auctions & Agritourism: A Conversation with JT Weber
In this episode of the Rooted Agritourism Podcast, host Dr. Liz Fiedler Mergen speaks with her father, JT Weber, about their experiences in value-added agriculture and the beef industry. They discuss…
Frequently Asked Questions
Rooted Agritourism has published 185 episodes since February 2023, covering topics in Business, Entrepreneurship.
Rooted Agritourism is currently highly active with new episodes weekly. Average episode length is 25m.
