Rooted In Revenue
Susan Finch & Lany Sullivan
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Key Man, Part 1: Who's Really Keeping Your Business Running?
Most business owners think they know who the key person in their organization is. They think of the CEO, the founder, the executive. But Susan Finch and Lany Sullivan have a different perspective,…
The Ambassador You Didn't Know You Were
While editing an episode of Leader Generation, I heard something that stopped me mid-cut. The guest — Mariano Bosaz, VP of Global Consumer Strategy at Coca-Cola and author of The Digital Mindset —…
Why Your Best Business Tool Might Be Restraint
Susan Finch sits down with Laura Patterson, President and Co-Founder at VisionEdge Marketing. They explore why businesses chase shiny new tools instead of maximizing what already works, the real cost…
How Your Nap Spot on the Couch Affects Your Business Success
After getting flooded with AI-generated guest pitch emails, Susan and Lany decided to remind everyone what Rooted in Revenue is really about. It's not just about making money. Everything you do…
Tool Addiction is Killing Your Company Culture
Technology promises to solve every business problem, but what if the tools themselves are creating the chaos? Susan Finch and Lany Sullivan explain some reasons why organizations continue to struggle…
The Real Cost of Handing Out Company Credit Cards Without Controls
Susan Finch and Lany Sullivan dig into something nobody wants to talk about but everybody needs to hear. A client's new bookkeeper asked a simple question about canceling a former employee's card.…
The Content Churn Killed Quality and We Let It Happen
We're drowning in content glut. Empty posts churned out to keep up with everyone else. There's no joy, no depth, no controversy. You can FEEL the difference between obligated content versus real…
SOPs - Your Business's Secret Weapon Against Chaos
Stop drowning in business chaos - your SOPs are the life raft you need. In this game-changing episode, Susan Finch and Lany Sullivan expose why your team's knowledge hoarding is sabotaging growth and…
You Earned It, Now Flaunt It: Marketing Your New Professional Designation
You earned that certification. Now what? If you're like most professionals, you invested time and money into leveling up your expertise... only to let that shiny new credential sit quietly in your…
Pre-Conference Marketing: Stand Out Before You Show Up
Join Susan Finch in this solo episode of Rooted in Revenue as she shares actionable strategies for maximizing your conference investment through smart pre-event marketing. Instead of relying on…
Beyond Exit Interviews: What CEOs and Boards Get Wrong About Talent
Are you losing your best people and don't know why? In this final episode of our four-part series with Frederic Lucas-Conwell, founder of GRI.co, we tackle the most expensive problem in business: top…
The 5 Questions That Prevent Email Migration Disasters
Moving your business email from one system to another sounds straightforward until it isn't. Susan learned this the hard way during a weekend-long migration that revealed every hidden complexity you…
When Automation Experts Struggle with Their Own Systems
Today's episode could save you 20% or more on overhead costs while boosting employee retention by up to 45%. My guest is Alane Boyd, Co-CEO of BiggestGoal.ai and workflow automation expert with…
Why Your SEO Foundation Determines AI Visibility
Google First, AI Second: The Smart Agent Strategy Your prospects aren't abandoning Google - they're using it PLUS asking ChatGPT, Perplexity, and Claude for deeper research. Here's the reality:…
Team Alignment vs. Team Building: What Actually Drives Revenue Performance
You've hired great people individually, but your team still isn't performing at its potential. Sound familiar? Most companies focus on individual talent while completely missing the multiplier effect…
Why People Won't Join Your Service Club - And How To Fix It
The Crisis Killing Service Organizations - And How to Save Them Rotary clubs, Lions International, Chambers of Commerce, and countless other service organizations are dying. Membership is aging out,…
Why AI Resume Filters Are Eliminating Your Best Candidates
Your son just graduated college with excellent grades, but can't get past the "AI robot" screening resumes. Meanwhile, companies like Nike are using AI filters as their first hiring step, eliminating…
Beyond Perfect Candidates: Why Job Descriptions Are Killing Your Hiring Success
Most hiring managers are drowning in resumes, conducting endless interviews, and still ending up with costly mis-hires that drain productivity and morale. What if the problem isn't finding good…
Why Hiring Former CEOs as Consultants Backfires
When Frank Scavo sent me his latest article about consulting skills, I knew we had to dig deeper. After 20 years of working together—first as his client, then as colleagues—we've lived the…
Why Your Local SEO Strategy Is Probably Wrong
Local SEO just got a reality check. Darren Shaw, founder of Whitespark, joins Rooted in Revenue to debunk some widely held myths while sharing what actually drives results for small businesses trying…
Frequently Asked Questions
Rooted In Revenue has published 100 episodes since September 2021, covering topics in Business, Management.
Rooted In Revenue is currently highly active with new episodes every 2 weeks. Average episode length is 24m.
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