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About This Podcast
As an established entrepreneur, you find yourself “stuck” relying on social media as your main marketing strategy. Whether you love or hate social media, I’ve got news for you… There’s a better, more sustainable way to market your business—using SEO!
This show delivers actionable tips to help you maximize your marketing efforts, attract more of those warm-to-hot leads, & (finally) get your questions about SEO answered!
We’ll cover questions like:
- How does improving SEO help me get found online?
- How often should I update my SEO strategy?
- How do I know my SEO strategy is working?
- How frequently do I have to post blogs?
- What’s the first step to doing SEO?
- Does SEO require coding?
- How much time is SEO going to take?
- How long does SEO optimized content last?
- Is SEO still relevant with the rise of AI & SGE?
- Does SEO also apply to Instagram, podcasts, & YouTube?
- If I start doing SEO, can I ditch social media marketing for good?
After becoming an accidental SEO expert, Brittany Herzberg started applying this strategy to everything—not just her website, but copywriting projects she was booking. Before she knew it, SEO was her thing & people were calling her the “SEO Queen.”
Word on the street is she consistently makes a really complicated subject approachable and exciting!
With a mix of solo episodes and guest interviews, you’ll hear exactly how SEO gives you time back so you can simply live life vs chasing leads around Instagram.
It’s time to press play & discover the magic of SEO! 🪄
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Recent Episodes
SEO and Website Design Are Sisters, NOT Frenemies
After 7 years of running a referral-based business, Brand & Squarespace Website Designer Jena Thielges decided to explore SEO as a more sustainable marketing strategy.Constantly showing up on…
The SEO Shift Every Podcaster (*and* Business Owner) Needs
Liz Chapman was already super familiar with SEO—for podcasts.She’s a podcast manager (and a wickedly good launch strategist!) who happened to fall into the trap that SO many of us service providers…
SEO & Keyword Research: The Ultimate Confidence Booster
As a money coach, the foundational pieces are VERY important to Dalene Higgins.She supports people with their financial foundations, and when it came time to focus on her SEO foundations—she knew…
How to Love Intentionally as an Entrepreneur Couple
We’re deviating a bit from the normal conversations that focus specifically on SEO. But… you’re a whole human. And part of that is made up of your professional life & strategies. The other part…
No Such Thing as “Ready”: BTS of Julia’s Mini SEO Audit
There are various hesitations that show up when a business owner is thinking about doing SEO, but isn’t quite ready to do so.Time, money, and…Not feeling “ready.” 👀I hate to break it to you—but there…
How to Create a Case Study Blog Post (w/ SEO)
“If you’ve got a blog post that’s optimized with SEO to basically raise your virtual hand FOR YOU, then your client success story can show up whenever, wherever, for whoever is looking for it!”That…
SEO Q+A: Blogging, Coaching, & Podcast Guesting
Questions like “can SEO help me rank in a way that helps business growth?” & “am I allowed to blog about a podcast interview?” & “can I make this headline better to make the Google gods…
How SEO Actually *Helped* Erin Rewrite Her Website Copy
“I actually wasn't even thinking about SEO until I ran across your profile. I thought—this is what I need to make my website findable!”If you’re feeling like Instagram is completely overwhelming…
Top 5 Lies About Blogging & SEO: EXPOSED 🔎
Let’s get right to it because—we desperately need to talk about blogging.Specifically SEO and blogging and how they can benefit your business (much more than social media marketing!).Look—I know (and…
Your 2026 Lead Gen Strategy: 5 Diff Ways to Get Found by SEO
I love a fresh start, a clean slate, & I’m a huge fan of the start of a new year. If that’s not your vibe—still love ya! And…I’ve got a great episode that’s perfect for the new year, or really…
3 Steps to Get Found on Google (NO Posting on Social for Sales Req’d)
If you’ve been with me & the podcast through 2025, you might’ve noticed this shift—I’ve gotten really clear on what the process is that I take my clients through, the results they get, AND just…
Why SEO & Grow Students are FINALLY Getting Leads from Google
In SEO & Grow 🌱, I get to work closely with business owners to help them understand, implement, and learn how to maintain their SEO, so it can actually be that sustainable marketing strategy it's…
SEO Best Practice #4: Use Headings to Get Found via AI Search 🔍
I hate to break it to you, but… you’ve been doing headlines all wrong. ❌I know we tend to go vague with our headings & use them almost as a throw away in copywriting, but this is NOT the place to…
Follow This 3-Step SEO Framework to Get Found on Google
You may or may not be aware that I also have a private SEO podcast. But I want to change that, so I’m sharing the first episode here on The Basic B podcast!Whether you enter my world for DFY SEO…
Live SEO Coaching in the Midst of a Pivot w/ Donna Piper
“I have this paralysis when I have to commit to these words.”My friend, Donna Piper shared that^^ and it’s why I asked her to come back on the podcast!This is a Q+A / Hot Seat type of episode where…
SEO Client Success Story: Leadership Coach, Michelle Pollack
"I haven’t had a whole lot of people randomly find me on the internet up to this point. But now, this is really a possibility.”Entering the world of SEO can be a shock to the system—especially if…
SEO for Astrology Seasons: Libra | Scorpio | Sagittarius
I’ve returned with another SEO for different astrology seasons episode! You’ve seen the shorter versions in Instagram posts, but these episodes allow me to dive deeper with you.In these…
SEO & Grow 🌱 Case Study Interview: Dr Cecily Moore
“I feel like a savvier business owner because of SEO.”If you:Consider yourself a chronic learnerHave ADHD or even ADHD tendenciesFeel like you already have a lot of balls in the airAND have been…
SEO & Grow 🌱 Case Study & Testimonial Mashup
Welcome to the Case Study Mashup Episode!I could obvs talk ALL day long about this program, but things hit different when you hear from actual humans who went through the experience.There’s a mixture…
Google Me, Baby! 3-Day SEO Series Recap
“I made this entire series very action-oriented because I want you to see that you CAN do SEO!”With the right, results-producing process AND a guide who speaks your language, SEO is a very doable…
Frequently Asked Questions
SEO for Established Entrepreneurs: The Basic B has published 150 episodes since January 2024, covering topics in Business, Education.
SEO for Established Entrepreneurs: The Basic B is currently highly active with new episodes weekly. Average episode length is 26m.
Sign up on Grep.FM to access contact details for SEO for Established Entrepreneurs: The Basic B, including email and social media links.
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