Showmakers: your guide to brand podcasting
Studio 1878
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Recent Episodes
S3E39 Podcast Growth Strategy: Levers That Actually Work
In this episode, Ed Barker, founder of Studio 1878, examines why podcast growth is slower and more complicated than most people expect.Audio podcasts compound gradually because discovery is…
S3E38 Podcast Growth Strategy: The Three Tier Framework
In this episode, Ed Barker, founder of Studio 1878, opens a five-episode series on podcast distribution and growth by challenging the assumption that being available everywhere is the right…
S3E37 Show Design Series: Integrating Audio and Video in Show Production
In this final episode of the series on show design, Ed Barker, founder of Studio 1878, tackles the challenge of producing content for audio and video at the same time.Simply filming a podcast is…
S3E36 Show Design Series: Podcast Production Budgets
In this episode, Ed Barker, founder of Studio 1878, makes the case for treating production budgets as a strategic decision rather than an afterthought.The episode breaks down the components that make…
S3E35 Show Design Series: Mastering Podcast Structure
In this episode, Ed Barker, founder of Studio 1878, examines why episode structure matters more than most podcast hosts realise.Topics and guests tend to get the attention, but listeners are really…
S3E34 Show Design Series: Podcast Formats as a Strategic Choice
In this episode, Ed Barker, founder of Studio 1878, argues that choosing a podcast format is a strategic decision, not a creative one.Format determines how much work a show generates every week, and…
S3E33 Show Design Series: Designing a Podcast as a Show
In this episode, Ed Barker, founder of Studio 1878, sets out why designing a show and simply producing a podcast are two very different things.A well-designed show has a clear, repeatable idea at its…
S2E32 Podcast Analytics Series: Future of Podcast Analytics
Future Podcast MeasurementIn the final episode of the Showmakers analytics series, Ed Barker from Studio 1878 explores the future of podcast measurement. He discusses the limitations of current…
S2E31 Podcast Analytics Series: Building a Lasting Measurement System
Building a Lasting Podcast Measurement SystemIn the final episode of Showmakers’ analytics series, Ed Barker of Studio 1878 discusses how to create a measurement system that endures leadership…
S2E30 Podcast Analytics Series: Balancing ROI and Creativity in Brand Podcasts
In this episode of the analytics series, Ed Barker, founder of Studio 1878, takes on the question that haunts almost every branded podcast project before a single episode is recorded: how do you…
S2E29 Podcast Analytics Series: From Dashboards to Decisions
In this episode of the analytics series, Ed Barker, founder of Studio 1878, works through the gap between having podcast data and knowing what to do with it.Charts and dashboards are only useful if…
S2E28 Podcast Analytics: Setting Goals That Align
In this opening episode of the analytics series, Ed Barker, founder of Studio 1878, starts with the question most brand podcast projects never answer properly: what does success actually look…
S2E27 Podcast Analytics: The Metrics That Matter
In this episode, Ed Barker, founder of Studio 1878, tackles the moment every marketer dreads: being asked how the podcast is performing and not having a confident answer.Downloads and chart rankings…
S2E26 Building Listener Loyalty in Brand Podcasts
Building Listener Loyalty in Brand PodcastsIn this episode of Showmakers, Ed Barker from Studio 1878 discusses the importance of building deep engagement and loyalty in branded podcasts rather than…
S2E25 Podcast Distribution - a Starter Guide
Redefining Podcast Distribution: Building Reach and ReputationIn this episode of Showmakers, Ed Barker from Studio 1878 emphasizes the importance of effective podcast distribution. He explains that…
S2E24 Editing as the Heartbeat of Brand Storytelling
From Raw Talk to Brand NarrativeIn this episode of Showmakers, Ed Barker from Studio 1878 explores the crucial role of editing in corporate podcasting. Rather than just trimming and adding music,…
S2E23 Keeping Your Solo Podcast Energy High
Keeping Your Solo Podcast Energy HighIn this episode of Showmakers, Ed Barker from Studio 1878 shares practical tips on maintaining high energy levels while recording solo podcast episodes. Ed…
S2E22 How to Make Storytelling a Habit
How to Make Storytelling a Habit: Enhancing Your Podcast ConsistentlyIn the final episode of Showmakers' five-part miniseries on storytelling, Ed Barker from Studio 1878 explores the importance of…
S2E21 Shaping Stories Through Editing
Shaping Stories Through Editing: Techniques for Narrative PodcastingIn this episode of Showmakers, Ed Barker from Studio 1878 explores the art of editing and highlights the importance of narrative…
S2E20 Listening for Key Moments in Your Podcast Recording
Mastering Storytelling: Listening for Key Moments in Your PodcastIn this episode of Showmakers, Ed Barker from Studio 1878 dives into the essentials of recording for storytelling in podcasts. He…
Frequently Asked Questions
Showmakers: your guide to brand podcasting has published 40 episodes since May 2025, covering topics in Business, Education.
Showmakers: your guide to brand podcasting is currently declining with new episodes weekly. Average episode length is 8m.
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