Small Town Business with Erika McInerney
Erika McInerney
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About This Podcast
Want practical marketing strategies, real-world business lessons and honest conversations from people building successful businesses in small towns?
You’re in the right place.
Small Town Business shines a light on the people building big things in small places and pulls out the practical insights you can actually use in your own business.
Each week, I bring you conversations with business owners, regional leaders and everyday operators growing dream businesses surrounded by community. And sometimes, it’s just me - Erika from Mac&Ernie - sharing honest thoughts, practical strategies, what I’m seeing work right now and what's going to work into the future.
I’m a marketing specialist and customer experience strategist with 30 years working with businesses who want growth that feels sustainable, not stressful.
I'm focused on regional, suburban and small town businesses because, outside the big cities, things work differently. Relationships matter. Reputation matters. Community matters.
Small Town Business is about marketing, customer experience and driving sales in a way that feels authentic and not pushy. Strategic but not overwhelming.
If you’re building a business in a small town (or thinking about it), this is your space.
If you want help building your business, head to www.macandernie.com.au/contact and tell me what you need - I'm here to help.
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Recent Episodes
Erika on ‘transition’
Text me your thoughts If you own a business, one day you’ll be faced with the decision of what to do next - what’s your exit strategy? In this episode, I cover a lot of ideas, meant to be…
Sara on ‘beyond solo’
Text me your thoughts Sara Howard is a copywriter, content marketer, and founder of Writers Australia, a copywriting and content agency she spent 18 years growing into the go-to writing team for…
Erika on ‘social enterprise’
Text me your thoughts If you’ve identified a problem you’d like to solve or help to solve, you’ve got a number of great choices to make towards that end. One of those choices is to create a…
Simone on ‘advocacy’
Text me your thoughts I’ve always thought that the best business ideas come from noticing something that’s missing in the world. Something important and necessary. Simone Eyles did just that. She…
Erika on Resilience
Text me your thoughts When crisis hits your town or your business, it’s hard to know where to start. This episode is packed with practical ideas to prepare for disaster or down time, but also advice…
Andy on ‘Resilience’
Text me your thoughts Andy McCarthy is an entrepreneur, best known for building a renewable energy business from a tiny town called Mirboo North in South Gippsland Victoria. He later sold his company…
Erika on 'changing hands'
Text me your thoughts I’m sure we’ve all been there - seen a sign on a window or a post in a local facebook group with that ‘business for sale’ headline. It starts you thinking…what if?? In this…
Kate from Umina Beach Book Nook on ‘changing hands’
Text me your thoughts Kate Toon is a multi award winning entrepreneur, author and speaker. In the circles I work in, she’s well known for her commonsense approach to complex beasts like SEO and…
Small Town Business is back!
Text me your thoughts How do you grow a thriving business in a small town, regional or rural area? One way is to learn from others and this podcast is a great place to do just that.If you’ve ever…
Alex from Plant a Seed for Safety: Why Safety Matters
Text me your thoughts Alex Thomas is a rural health and safety specialist and advocate for safety and wellbeing in regional and rural areas - especially on farms. In this episode she tells us her…
Erika on The Tree Change
Text me your thoughts Sometimes to make a treechange you have to leave your career behind and start something new. There are so many pros to building a local business - especially to support your…
Kristy from Green Hills Farm and The Ridge House: The Tree Change
Text me your thoughts Kristy Plumridge is the owner of Greenhills Farm and The Ridge House in Yarragon, West Gippsland. She and her husband Neil made a treechange from Melbourne in 2015 but they did…
Erika on 'Not Social' Media
Text me your thoughts Even though I believe there is usually a place for social media in your marketing, I will rarely encourage anyone to JUST focus on it. Having a healthy spread of promotional and…
Kimberley from OAK Magazine: 'Not' Social Media
Text me your thoughts How much time and effort do you spend working on your business’ social media? Is it at the expense of other media? There’s increasing pressure from all around us to believe that…
Erika on "Building in Public"
Text me your thoughts If you’re in a small business, chances are you’re wearing the marketing and social media hat. Being close to the heart of your business makes you the best person for the job,…
Amy from The New Red: The "Pivot"
Text me your thoughts My guest, Amy from The New Red, is no stranger to a good pivot, having traveled a winding road in her career and life. More recently in her small business she went into battle…
Erika on Learnings
Text me your thoughts Are you a lifelong learner? I am! Learning comes with success and failure and, in small business, it comes from listening to others’ experiences. In this episode I open up about…
Jackie from Soilz Alive: Learning
Text me your thoughts My guest, Jackie Yong from Soilz Alive, describes herself as a curious human, compost enthusiast and hair lover…three things that you wouldn’t think you could turn into a…
Erika on Passion
Text me your thoughts This week I’m talking about passion. How to find it when you’re feeling stuck or how to know what you could or should be doing. I give you a few thoughts on how being passionate…
Alli from Walker Events: Passion
Text me your thoughts Does your small town have a calendar of events that you attend regularly? If not, do you wish it did? Conceptualising, creating and running events is no small feat and it…
Frequently Asked Questions
Small Town Business with Erika McInerney has published 33 episodes since November 2022, covering topics in Business, Education.
Small Town Business with Erika McInerney is currently dormant with new episodes every 2 weeks. Average episode length is 19m.
Sign up on Grep.FM to access contact details for Small Town Business with Erika McInerney, including email and social media links.
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