Social Media Manager Confidential
Shanté Gorman, Mentor for Social Media Managers
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Recent Episodes
S2E104 106. How to Audit a Social Media Account (Complete Step-by-Step Guide)
If you've been wanting to offer audit services but keep avoiding it because you're not sure where to start—or worried your audits won't feel professional enough—this one's for you.Creating audits…
S2E103 103. Social Media Manager Starter Kit: Everything You Need to Get Started
If you're constantly feeling like you're winging it as a social media manager—scrambling to put together proposals, second-guessing your pricing, or starting from scratch with every single client—I…
S2E102 102. Burned Out or Just Overbooked? Signs It’s Time to Raise Your Rates
Exhausted or Just Underpaid? How to Know When It’s Time to Raise Your RatesIf opening your laptop fills you with dread, you're not alone—and you're not lazy. You might just be undercharging.In this…
S2E101 101. How I’d Start as a Social Media Manager in 2025 (With $0 Budget)
Starting From Scratch? Here's How to Become a Social Media Manager in 2025 (Without Spending a Dime)If you’ve been dreaming about becoming a social media manager but feel stuck because your budget’s…
S2E100 100. How to Explain Social Media Expectations to Clients (Without Feeling Awkward)
When Your Client Thinks Going Viral Is a Strategy (And You’re Tired of Explaining Why It’s Not)If you’ve ever felt awkward trying to explain social media expectations to a client—especially the myth…
S2E99 99. The 5 Client Boundaries That Saved My Social Media Business
Your portfolio is polished and sitting in a folder somewhere—but it's not booking you clients. You've spent hours creating beautiful case studies, yet you're still stuck in the pitch-and-pray cycle,…
S2E98 98. What Actually Gets You Booked: My Portfolio Strategy That Works in 2025
Your portfolio is beautiful. Your case studies are organized. Your screenshots are perfectly curated. So why aren't potential clients reaching out? If you're tired of having amazing work that somehow…
S2E97 97. How to Create a Social Media Analytics Report That Clients Understand
You’ve been told to “show your value with data”—but what happens when the data still doesn’t land? If you’re a social media manager or service provider who’s ever sent a beautifully designed report…
S2E96 96. 7 Mistakes I Made Building My Social Media Management Agency from Scratch & What I'd Do Differently
Feeling like you're building your agency on vibes and caffeine?You're not alone. The first few years of running a social media management business can feel like nonstop improvising—especially when no…
S2E95 95. What's Wrong With Your Content Strategy? 7 Common Mistakes to Fix Now
You’re posting. You’re showing up. But the clients? Still quiet.If your content looks polished but doesn’t convert, you’re not alone—and you’re not doing it wrong. You might just be building content…
S2E94 94. Building the Perfect Content Calendar Approval Process: Canva vs. ClickUp for Social Media Managers
If content approvals are slowing you down, stressing you out, or making you want to chuck your calendar out the window—this one’s for you. In this episode, I’m sharing the exact approval workflows…
S2E93 93. Best Social Media Management Tools 2025 for Freelancers & Marketing Agencies
Your systems should support your creativity—not drain it. In this episode, I’m sharing the exact tech stack I use to run Sugarpunch Marketing®—from client calls and content scheduling to community…
S2E92 92. Social Media Manager Pricing Explained: $500 vs. $5,000+ Support
Let’s talk about one of the most confusing parts of marketing—for both clients and social media managers: How much should social media management actually cost? In this episode, I’m breaking down the…
S2E91 91. Proving ROI as a Social Media Manager: What to Say When Clients Want Results
Let’s talk about one of the most stressful parts of being a social media manager—clients asking for results when your metrics look flat. If you've ever heard, “Why are my likes down?” or “When will I…
S2E90 90. What Business Owners Look for When Hiring a Social Media Manager
Thinking of hiring a social media manager? Or trying to figure out how to position yourself as the right choice for potential clients? In this episode, we’re breaking down what business owners…
S2E89 89. 15 Social Media Manager Packages For Small Businesses (That Aren't Full Management)
If you’ve been quietly wondering if you’re the only social media manager struggling to book clients lately—you’re not. This episode is a real talk moment for SMMs who are feeling stuck, questioning…
S2E88 88. Understanding Key Social Media Metrics & What They Actually Mean
Are you tracking the wrong social media metrics? → Most social media managers and content strategists focus on likes, followers, and reach—but those don’t pay the bills. If you want to turn your…
S2E87 87. Why Posting More Won’t Get You Clients (But This Will)(Buyer Journey Series - Part 3/3)
More content ≠ more clients. If you’re stuck in the content grind but not seeing results, it’s time to rethink your content marketing strategy. In this episode, I’m breaking down why posting more…
S2E86 86. How to Lead Your Audience from “Just Looking” to “I’m In” (Buyer Journey Series - Part 2/3)
Tired of getting engagement but no sales? → In this episode, I’ll show you how to turn “just looking” followers into paying clients using a buyer journey content strategy. Most social media managers…
S2E85 85. Why Content Pillars Keep You Stuck (And What to Do Instead) (Buyer Journey Series - Part 1/3)
Content pillars keeping you stuck? → In this episode, we’re breaking down why content pillars aren’t getting you clients and what to do instead. You’ll learn how to build a content marketing strategy…
Frequently Asked Questions
Social Media Manager Confidential has published 106 episodes since November 2022, covering topics in Business, Education.
Social Media Manager Confidential is currently dormant with new episodes weekly. Average episode length is 17m.
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