Supercharge Marketing
Lumen5
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About This Podcast
The Supercharge Marketing podcast is for B2B Marketers who believe in the power of brand and storytelling. Featuring no-B.S. conversations from marketing experts who dare to do things differently, this podcast will leave you feeling inspired and ready to amplify your marketing strategy to thrive and stand out in the rapidly evolving world of marketing.
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This podcast is brought to you by Lumen5, a video creator made by marketers, for marketers. Easily make videos for content marketing, thought leadership, and brand awareness in a snap. Used by thousands of businesses, supercharge your content strategy today. Use code SUPERCHARGE for 20% off your first 3 months.
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Recent Episodes
Surgical AI and MarTech Adoption in Enterprise with Brandon Ratliff, Head of Marketing Technologies & Operations
Brandon Ratliffe, Head of Marketing Technologies and Operations at Qualcomm, explores how enterprise-scale marketing operations teams can harness AI strategically, govern complex MarTech stacks, and…
Navigating Marketing in Regulated Industries with Mike Montooth, VP of Marketing
Mike Montooth, Division Vice President of Marketing at NFM Lending, explores what it truly means to lead marketing in heavily regulated industries and why the constraints that seem like obstacles are…
S3E10 What Teaching Taught Me About Trust, Attention, and Better Marketing with Nora Ioane, Marketing Manager
In this episode of Supercharge Marketing, host Thomas Klinger sits down with Nora Ioane, Business Marketing Manager for Cardiac Services at SpecialtyCare, to explore how lessons from teaching…
S3E9 Brand Strategy Beyond Performance Metrics: How Trust Drives Long-Term Growth with Jan Liebchen, SVP & Head of Marketing
In this episode of Supercharge Marketing, host Thomas Klinger sits down with Jan Liebchen, SVP & Head of Marketing at M&T Bank, to explore how brands build trust, relevance, and measurable…
S3E8 The Mortgage Broker's Guide to Content Efficiency and AI-Powered Growth with Dean Lawton, Founding Partner
In this episode of Supercharge Marketing, host Pius talks with Dean Lawton, a founding partner and managing broker who's built a 450-broker team across Canada by prioritizing educational content over…
S3E7 How Product Marketing Shapes Strategy From Messaging to Sales Alignment with Blythe Morrow, VP of Product Marketing
In this episode of Supercharge Marketing, host Pius talks with Blythe Morrow, a product marketing consultant who's mastered the art of translating complex technology into messages that resonate with…
S3E6 How to Build Trust and Clarity in Complex B2B Markets with Kirsten Kutz, Director of Communications
In this episode of Supercharge Marketing, host Pius Chan sits down with Kirsten Kutz, who leads reputation, media, and culture communications at GE Aerospace. When billions of people touch your…
S3E5 From Sales-Led to Content-Led: How the B2B Buyer's Journey Has Transformed with Pius Chan, VP of Revenue & Growth
In this special episode of Supercharge Marketing, we flip the script. Thomas Klinger, Global Head of Enterprise Sales at Lumen5, interviews Pius Chan, VP of Revenue, about the seismic shift that's…
S3E4 How to Build a Scalable Content System That Works with Jacob Brain, Director of Operations
In this episode of Supercharge Marketing, Pius Chan talks with Jacob Brain, Director of Operations at Marketers in Demand, about what it takes to create content systems that scale, especially for…
S3E3 Maximizing the Power of Customer Stories and Social Proof with Andy Stauffer, CEO of Proofmap
Today’s B2B buyers are tuning out traditional marketing—and doing their homework long before ever talking to sales. Authentic social proof matters more than ever. Yet, too many companies treat…
S3E2 Why Building a Revenue-Driving Marketing Engine Starts with Ops with Sean Sandhurst, Head of Marketing
According to Sean Sandhurst, Head of Marketing at ROAR & whisper, teams that rush into campaigns without defining their core identity unravel quickly. Marketers need a deep knowledge of shared…
S3E1 Command Content like a Leader: What AI Means for Marketers with Leigh Stewart, Director of Content & Communications
Leigh Stewart doesn’t mince words: if it doesn’t help your audience, it doesn’t count. Leigh Stewart is Director of Content & Communications at Steno. In this episode, she breaks down her…
S2E12 The Heart of Good Content: How IKEA Keeps Structured Content Interesting with Timi Stoop-Alcala, Principal Content Strategist
What’s the best way to think about supercharging your content? You can find the answer in a bucket of Legos. IKEA’s principal content strategist Timi Stoop-Alcala has a structural blueprint for…
S2E11 More than Meets the AI: The Best Moments from our Experts Panel in 2023
Welcome to the Season 2 finale of the Supercharged Marketing Podcast, where we've compiled the best snippets around the topic of AI from all our past guests. We explore the past, present, and future…
S2E10 Ignoring Video? That'll Cost You. with Chris Kopech, Marketing Manager
If you’re not using a video-heavy content marketing strategy, ask yourself why. It definitely shouldn’t be about cost, because that’s steadily decreased over the last two decades as video marketing…
S2E9 We’re All Humans Here with Christina Minshull, Founder of The Brand Audit
Millennials kill everything (sorry), including traditional marketing–but in a good way. Christina Minshull, founder of The Brand Audit, is an expert at telling brand stories and says that, nowadays,…
S2E8 Don’t #!%&ing Give Up on Brand Marketing with Stanley Henry, CEO of The Attention Seeker
When the going gets tough, brand marketing usually gets booted right out of the marketing strategy. 😰😱 But Stanley Henry, TikTok star and founder of hugely successful agency The Attention Seeker,…
S2E7 It’s Time to Get Good at Content with Alice Ko, Head of Product Marketing
Attribution, creation, and distribution, oh my! Alice Ko is a strategic marketing leader who can track the whole journey from content all the way to conversion. She chatted with Pius and took us down…
S2E6 Stop Creating Boring B2B Videos with Joel Alcala, Creative Director
People say B2B content is “unwatchable”, “boring”, and “rigid”, but it doesn’t have to be. Award-winning Creative Director superstar Joel Alcala is here to spill all the tea. 🐸🍵 With 20+ years of…
S2E5 Data is Currency: Leveraging Attribution to Grow the Marketing Function with Stephen Midgley, VP of Marketing
Leveraging the power of data is the secret weapon for success. From achieving executive-level buy-in to driving pipeline and attribution, data-driven marketing has the power to elevate and rapidly…
Frequently Asked Questions
Supercharge Marketing has published 35 episodes since November 2021, covering topics in Business, Business News.
Supercharge Marketing is currently highly active with new episodes monthly. Average episode length is 32m.
Sign up on Grep.FM to access contact details for Supercharge Marketing, including email and social media links.
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