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Recent Episodes
S1E119 The $1.2B Funnel Strategy Every Brand Should Steal in 2026
Want to achieve $100M in annual revenue with your brand? Grüns, IM8, Mars Men & Create Wellness have done it in under 3 years, and they all follow the same playbook. In this episode, Brian breaks…
S1E118 The $2 Billion Copywriting Secret Behind The Most Successful Ad Ever w/ Sam Parr
A great headline is the best way to catch attention. In this episode, Sam Parr — co-founder of The Hustle and one of the sharpest minds in media and marketing — breaks down the art of copywriting.…
S1E117 How To Build a Brand SO Magnetic, Corporate Giants Beg To Buy w/ Brian Mazza
Want to learn how to build memorable brand experiences?In this episode, Brian Mazza — lifestyle entrepreneur and founder of HPL (recently acquired by Life Time) — shares his insights on how he scaled…
S1E116 How to Be in the Top 1% of Paid Content Creators (Use These 4 Formats)
Want to make over $10K a month from content? Brian reveals the 4 viral patterns every brand and creator needs to know.He covers:- Guinea Pig Content (trend testing)- How to tell a compelling story-…
S1E115 The New Rules Of YouTube In 2026 W/ Paddy Galloway
In this episode, Alex and Brian sit down with Paddy Galloway to discuss how to breakthrough on YouTube and win in 2026. From how to ideate, create thumbnails, structure your stories, down to the…
S1E114 You Need To Understand These 6 Shifts To Win On Social Media in 2026
In this episode, Alex and Brian cover the social media defining shifts brands need to focus on now if they want to win on social in 2026. The game isn't getting easier to play, and therefore, the…
S1E113 Become A Successful Creator In 2026 - W/ Matt Choi
In this episode, Alex sits down with Matt Choi, a successful creator, athlete, and entrepreneur. We discuss how to develop a signature series, when you should ditch a content concept, how to lock in…
S1E112 How To Win On Instagram In 2026
In this episode, Alex breaks down the entire playbook to win on Instagram in 2026 after driving hundreds of millions of views for brands. There's 12 key elements to succeed. And the same tactics and…
S1E111 How Brands Can Tell Better Stories In 2026
In this episode, Alex and Brain provide a masterclass on storytelling that provides immense value to any brand. They break down how to craft compelling narratives, position your unique perspective,…
S1E110 How To Charge An ABSURD Amount For Your Product
In today's episode, Brian & Alex dive into the luxury pricing strategy of Jacques Marie Mage. Topics covered include what stories to tell about your products, which tactics to use to influence…
S1E109 This Company is Taking Down Hollywood With Creators
In this episode, I interview Simon Kim, one of the founders of Creator Camp who's building a studio that's empowering creators to take over the big screen. And they're funding the movies themselves.…
S1E108 The 7 Shifts Top Brands Are Quietly Betting On for 2026
In this episode, Brian and Alex break down 7 macro trends influencing performance at big brands in 2026. From nano influencers to live shopping, they cover every marketing trend your brand needs to…
S1E107 Brand Predictions To Build A Cult Following In 2026
In this episode, Tatum Brandt makes a comeback on Sweat Equity to discuss brand predictions she’s seen from working with 20+ brands in 2026. And I (Alex) discuss the predictions I’m seeing on the…
S1E106 The 22 Immutable Laws Of Content (Don't Break These)
There's law brands can't break if they want to win in 2026. In this episode we go over the first 11.As always, appreciate you all listening, and don't forget to leave us a review and submit your…
S1E105 The Viral Marketing Cheat Code: 7 Steps To Guarantee A Winning Campaign
Brian and Alex break down the exact 7-step framework major brands use to engineer viral campaigns. This isn't about getting lucky, virality is a repeatable science, and they walk through real…
S1E104 Decoding The 4 Reasons Brand FAIL (and how to avoid)
In this episode, Brian & Alex decode the 4 reasons why all brands fail. Brian uses examples like Prime, Lulu, On, Hims, AllBirds, and more to show how brands have either fallen victim to these or…
S1E103 The Art Direction Playbook for Brands (From A to Z)
Everyone's hyper-focused on art direction right now, but they're missing the point. It's not about copying cool aesthetics, it's about using art direction to build a world people can feel. Alex…
S1E102 If You're Starting On LinkedIn In 2026, Do This
In this episode, Tommy (who's agency creates LinkedIn content for a living) breaks down how brands and myself (Alex) can win on LinkedIn. Not just the opportunities but the tactical content formats…
S1E101 Creating Viral Content Ideas For Our Subscribers Brands (No prep)
We’re back with more live audits of your brands. For each brand, we cooked up a unique & actionable content strategy. Want your brand to be audited next? Drop it in the comments below and tell us…
S1E100 Revealing Psychological Tactics Used By $100M Brands (No Gatekeeping)
Brian & Alex dive into the elite marketing tactics of Norse Organics, Froya and Arctic Goddess to spot trends and patterns any business owner can use in their funnel. Stick around for the 6…
Frequently Asked Questions
Sweat Equity has published 118 episodes since October 2023, covering topics in Business, Education.
Sweat Equity is currently highly active with new episodes weekly. Average episode length is 44m.
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