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Fashion Meets Marketing
Great conversation with @heyitsalexP around perceived value, marketing in the world of fashion, upsells, bundles, and more. Tactical & Practical is sponsored by Intelligems.io - my go to testing…
Country Music Meets Creative Strategy
The most valuable copywriting inspiration I've ever gotten is from songwriters. They're the best at writing in a way that makes people feel something. They're excellent at making the aspirational…
Bottom's Up Copywriting (I want to write copy for you)
Since I'm taking some time off from full time employment, my entire steak & whiskey budget is now dependent on freelance work... So, I'm going to market my freelance services the way I wish…
Media buying can be deadly (Connor MacDonald from Ridge speaks)
CMO of Ridge & the Most Valuable Guest of Tactical & Practical, Couuor Mac joins the pod to talk media buying, on-site messaging testing, and hammock-maxxing.
Why Split Testing Doesn't Work For Some Of You
Some of you have spent a year split testing on your website and don't have anything to show for it... and I think I know why. I ran a headline test on a landing page. The control variant was a very…
The Difference Between $50mm/yr and $10mm/yr
Brands need to act differently at different stages of growth. What works for a $50 million/year brand might drown a $10 million/year brand. Understand where you're at, and act accordingly.
How I Build Marketing Teams
How I build marketing teams When you should hire in-house vs agencies/freelancers How to keep employees accountable & productive without endless meetings & micro-managing & more don't…
AI: The Good, The Bad, And The Ugly Side Of Artificial Intelligence
AI is great at some things It's bad at others And sometimes, it straight up makes mistakes or lies to me... I think it's all important that we take a step back, understand its strengths,…
Performance Marketers vs Brand Builders (Not What You Think)
Don't hire a performance marketers to do a brand builder's job.
Don't Launch That New Channel... Until You Try This
BEFORE you launch that new advertising channel, try these 5 things to try to spark new growth in a product or brand that's hit a plateau: 1. Test new prices & offers on your hero SKU.…
You're Under Utilizing Your Post Purchase Survey
Did you know that you don't have to just ask "How did you hear about us?" in your post purchase survey? I think it's way less valuable to use it as a form as attribution, and way MORE valuable to…
Influencer? I barely know her
On this episode: - I started an influencer program with $8k that grew into a multi 7-figure channel - A new form of ad iteration made me sell out of my hero SKU way too fast - Ad fatigue is self…
How to Market To Happy & Sad Customers
Most of the time I buy whiskey, I'm happy, celebrating, I'm buying to have a good night with friends or to mark a milestone. But on rare occasions... I buy whiskey when I'm sad, angry, frustrated,…
$75k from one campaign? In this economy?
I've been at a brand where an average SMS campaign would do $8k in revenue. Then we sent one that did $40k in 30 minutes. I've ran an email account that made $6k on a normal daily email campaign.…
Doubling Ad Spend While Increasing aMER
In this episode I break down how we just: - Doubled ad spend while increasing aMER - How doing less allows you to do more - Testing CTA button text - Resending emails to non openers (the easiest,…
Addition by Extraction: w/ Kyle Yeoman From Groove
President of GrooveLife.com joins the show to talk about building lean & efficient marketing teams.
Keys To Scaling Past $10mm/year
Learn how I've helped 7 figure brands break through the 8 fig/yr mark, here some anonymous questions from marketers early in their careers, and check out a recent DISCOUNT test I ran with suprising…
Starting a Brand From Zero
Dive into how I started a new brand, and how I think about creative strategy & split testing when nobody has ever heard of you.
Don't Build A Brand, Develop Personality
We need to throw out the word "brand" I think our simple, performance-marketer brains completely crumble when we try to think about building a "brand." It's abstract, it sounds antithetical to…
Give Rich Customers A Chance
Yes, the majority of Americans aren't rolling in cash right now... But, the top 10% of earners are still seeing your ads, visiting your website, and spending their money. Why aren't you giving them…
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Tactical & Practical has published 97 episodes since June 2024, covering topics in Business, Careers.
Tactical & Practical is currently highly active with new episodes weekly. Average episode length is 16m.
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