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Your Brain Lying to You About Wine — The Stanford MRI Experiment Pt. 3
Guest: Claire Wang (Pricing Strategist) Upcoming Book: The Price of Influence — September Topics covered: The Stanford/Caltech MRI wine experiment — identical wines, different price tags,…
Why "Mighty Fine Wine" Is the Only Tasting Note That Matters
What does a bullfrog have to do with Barolo? More than you'd think. In this Wine Wednesday Back Label Story, Forrest Kelly uncorks the surprisingly rich wine philosophy hidden inside Hoyt Axton's…
Why Your $30 Bottle of Wine Is Actually a Bargain — Pricing Strategist Explains Pt. 2
Claire Wang was in Bordeaux for a business trip when she visited Château Pichon Baron, part of the AXA Millésimes portfolio — one of the world's largest insurance companies, which also happens to own…
Pricing Strategist Walks Into a Wine Show — Blows Your Mind Pt. 1
Ever wonder why a $18.99 bottle feels like a deal but $19 feels like a splurge? There's a reason for that — and it's not an accident. Claire Wang is a pricing strategist with two decades of…
True/False: Can You Send a Drink From Your Phone Right Now? Quiz Show
Quiz master Rusty Cellars is back, and this time he's turning everything you heard in the Sherman Mohr interview into a full-on game show. Two rounds, five questions each — a warm-up round that eases…
Truffle Hunting, Mt. Etna Wines, and a Bed That Gives You a Hug
Episode Summary In this episode, host Forest Kelly is joined by Paul Cullen, former bass player for Bad Company, and Sofia Hedman, Group Travel Manager at Accent on Travel. They share the details of…
The App That Lets You Buy Someone a Drink - Shared Spirits Pt. 1-6
Sherman Mohr is co-founder and COO of Shared Spirits, and Over50Pros. In this episode Sherman cover how wine brands fight for placement at restaurants and retail stores, how Shared Spirits works as…
From a Library Pamphlet to $5.3 Billion: The Ernest Gallo Story
Ernest and Julio Gallo founded E. & J. Gallo Winery in Modesto, California in the fall of 1933, just after the repeal of Prohibition. Their starting capital was less than $6,000 — $5,000 of it…
Pop The Quiz: Flying Whale Edition — No Mercy, Just a Wine Quiz
Hosted by Rusty Sellers, producer of The Best 5 Minute Wine Podcast and resident quizmaster of the Pop The Quiz segment Flying Whale Edition — ten questions based on the Maba Ba interview…
Spirits to Second Acts: Sherman Reinventing Your Income After 50 Pt. 6
Sherman Mohr has spent years placing brand ambassadors for spirits and wine companies — and the data kept pointing to the same thing: the best ones were over 50. That pattern sparked a new venture…
One Station Wagon, One Crazy Bet, and the Birth of Oregon Wine
David Lett didn't discover the Willamette Valley — he invented it as wine country. When he arrived in 1965, Oregon was timber and berries. Nobody was planting Pinot Noir there. Nobody serious,…
Senegal to Napa: How a Filmmaker Built a Wine Brand Worth Talking About Pt. 1-5
Maba Ba — founder of Flying Whale Wine, based in New York; originally from Dakar, Senegal; serial entrepreneur, filmmaker, WNBA enthusiast. The Flying Whale name is rooted in the Dogon people of…
Wine Tech You Didn’t Know You Needed: How Shared Spirits Could Change Tasting Rooms Pt. 5
What you’ll learn: Why Shared Spirits is built as a progressive web app (PWA) How saving it to your home screen makes it behave like a native app Why wineries and tasting rooms could use this tech to…
The Oldest Wine Evidence on Earth Is in a Museum — Here's the Story Nobody Tells
In this Wine Wednesday Back Label Story, we take you to the Caucasus Mountains of the country of Georgia — home to what may be the oldest evidence of wine on earth. Clay jars called qvevri, buried in…
The Wine That Works by the Fireplace AND by the Pool Pt. 5
The Flying Whale rosé is a Grenache/Syrah blend — fuller body than a typical rosé, dry, with strawberry and peach fruit balanced by citrus, finished with that signature silky texture. Maba's word for…
How COVID Accidentally Launched a Cocktail Tech Revolution — Shared Spirits Party Pack Pt. 4
What you’ll learn: How Nashville’s bachelorette scene inspired the “Party Pack” model Why Shared Spirits struggled pre‑COVID — and why everything changed afterward How QR codes, Instacart, DoorDash,…
The Wine Forgery That Cost a Billionaire $35 Million — And Nobody Went to Jail
Thomas Jefferson didn't just like wine — he was consumed by it. He walked the vineyards of Bordeaux, shipped Sauternes to George Washington, advised four presidents on what to pour at state dinners,…
The Ancient Myth Hidden Inside This Stunning Wine Label Pt. 4
Maba designed the bottle immediately after his first winemaker meeting in August — the creative energy was instant. The bottle's medallion design was intentional: he wanted it to feel like a…
App That Lets You Buy Someone a Cocktail From Anywhere — Why Restaurants Love It Pt. 3
What you’ll learn: Why restaurant experiences are built on more than just food How Shared Spirits works from login to drink redemption Why it’s essentially “Venmo for cocktails” How drink gifting…
She Had No Legal Rights. She Changed Wine Forever. The Veuve Clicquot Story
In 1805, a 27-year-old French widow was handed a struggling wine business, a mountain of debt, and a legal system that said she had no right to run either. Her name was Barbe-Nicole Clicquot…
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