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The untold stories behind the products you’re obsessed with and the bold risk-takers who made them go viral.
How did Birkenstocks go from a German cobbler’s passion project 250 years ago to a starring role in the Barbie movie? Who created that bottle of Sriracha permanently living in your fridge? Did you know the Air Jordans were initially banned by the NBA, or that Super Mario became the best-selling video game character ever thanks to a strategy called “The Infinite Game?” On Wondery’s new weekly podcast The Best Idea Yet, Nick Martell and Jack Crivici-Kramer (hosts of the award-winning daily pop-business podcast, The Best One Yet [TBOY]) have identified the most viral products of all time and reveal their untold origin stories — plus the bold risk-takers who brought them to life. From the Happy Meal to Levi’s 501 jeans, come for the products you’re obsessed with, stay for the business insights that’ll make you the most interesting person at your next brunch.
Audible subscribers can listen to all episodes of The Best Idea Yet ad-free right now. Join Audible today by downloading the Audible app.
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Recent Episodes
🎬 That’s a Wrap on Season 1 | 51
But you can still get Nick & Jack every day! Follow The Best One Yet, our daily news show delivering 3 stories in 20 minutes. Where business meets pop-culture. Listen on Apple:…
📺 SNL: The Snickers Bar of Saturday Night | 50
When Johnny Carson, 1970s late-night king, declared he wanted another day off, it left NBC with a hole in their weekend lineup. 11:30pm Saturday night wasn’t exactly the hot time slot… so the network…
🎧 Sony Walkman: The Analog Icon That Led to a Digital Revolution | 49
In postwar Tokyo, two engineers were tinkering with rice cookers and busted home radios when they stumbled across a new kind of audio technology: magnetic tape. It inspired them to create a range of…
👜 Birkin: The Handbag That Costs More Than Your House | 48
When Jane Birkin's boyfriend ran over her beloved wicker basket, she was stuck lugging a messy tote onto a flight to London. As her Hermès planner exploded across the first-class cabin, her mortified…
⚾️ New York Yankees: Rise of the Bronx Bombers | 47
In the spring of 1903, the NYC subway wasn’t yet open… the Wright Brothers hadn’t yet taken their epic flight… and the New York Yankees were not yet the Yankees. They were the Highlanders: a group of…
🏍️ Harley-Davidson: Tattoo’d on 700,000 Biceps | 46
It started with a souped-up bicycle inspired by a vaudeville show, and the need for speed. The dream – shared by four Harley brothers and one Davidson – came true, and became one of America’s most…
🏰 Disneyland: The Fantasy that Almost Flopped | 45
Who wouldn’t want to visit the happiest place on Earth? Well — at the start of the 1950s, it seemed like no one did, at least not when Walt Disney pitched the idea. Sure, Walt had revolutionized…
🍜 Instant Ramen: The Incredible, True Story of “Mr. Noodle” | 44
It’s postwar Japan, and entrepreneur Momofuku Ando has lost everything—his business, his home, and his savings. In fact, the whole country has been ravaged by air raids, and people are hungry. But…
🥃 Hennessy: From King George to Kendrick | 43
A wounded Irish soldier crawls from a blood-soaked battlefield in the French countryside. He survives, but his fighting days are over. So he settles in the Cognac region, and in 1765, starts a modest…
🛹 Skateboard: Defying Physics & Freaking Out Parents for 60+ Years | 42
Imagine yourself on a sandy SoCal beach, surfboard in hand. But the ocean’s too calm: not a single wave in sight. What do you do? Well, if you’re a kid in the early 60s, you throw some wheels on a…
🐲 Pokémon: The Little Monsters that Played Their Cards Right | 41
What do you get when you mix a passion for collecting bugs with an obsession for video games? For Satoshi Tajiri, the answer is the world's largest media franchise (over $92 billion revenue — more…
⭐ Michelin Guide: The Tire Company That Accidentally Conquered Food | 40
André and Édouard Michelin were desperately seeking a way to save their family rubber business, when a hapless cyclist with a flat came staggering into their workshop. The brothers saw an…
🥏Frisbee: A Pie in the Sky Idea (literally) | 39
What do you do for fun if you’re a bored college kid? For students across New England in the early 1900s, the answer was simple: toss around empty pie tins (obviously). Soon, shouts of “Frisbee!”…
🎭 Hamilton: From Founding Father To Broadway Star | 38
In 2008, Lin-Manuel Miranda badly needed a vacation. He’d just won the Tony for his musical “In The Heights,” he’d been going nonstop. So he took a break, bringing a book with him for poolside…
🥤Dr Pepper: The Mystery & Magic of America’s #2 Soda | 37
Born in a sweltering Texas drugstore in 1885 - this indescribable, 23 (secret) ingredient concoction broke the first rule of marketing: never sell something you can't explain. Behind this mystery…
🏎️ Ferrari: The Racing Machine Even A Child Could Draw | 36
Enzo Ferrari was 10 years old when he fell in love with racing… and soon, he would make it his life’s mission. After almost dying in an infirmary during WWI, Enzo schmoozed his way into the driving…
🧸 Beanie Babies: The Cutest Boom, Bubble & Bust | 35
Beanie Babies — the unassuming critters with birthdates and bios — are designed to tug on your heartstrings (and your wallet). But for a moment in the late-90s, they burst out of gift shops and into…
🏖️ Tommy Bahama's Beach Chair: Fake Dude, Real Billions | 34
Tommy Bahama (spoiler) wasn’t founded by a man named Thomas with a Caribbean address. Rather, this classic lifestyle brand began with two longtime friends and coworkers at a failing apparel company.…
🍅 Heinz Ketchup: The King of Condiments | 33
When entrepreneur Henry J. Heinz went bankrupt after his first venture, he nearly lost it all—his farmland, his parents' home, and his own reputation. But then, he launched a stunning comeback that…
💧 LaCroix: The Cinderella of Seltzers | 32
This sexy seltzer started out more than 40 years ago as a Wisconsin brewery’s quiet, nonalcoholic spinoff. Throughout the 80s and early 90s, LaCroix remained the low-key, low-cal fave of Midwestern…
Frequently Asked Questions
The Best Idea Yet has published 52 episodes since October 2024, covering topics in Business.
The Best Idea Yet is currently dormant with new episodes weekly. Average episode length is 42m.
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