The Brand Compass

Shelley Röstlund

English Business Education Entrepreneurship How To Marketing

Apple Podcasts Website RSS

Episodes 90

Avg. Duration 25m

Activity Highly Active

Since Sep 2022

Latest Episode Jun 2026

Publishing Details

Schedule

Every 2 Weeks

Format

Episodic

Consistency

56%

Hosting

feeds.captivate.fm

About This Podcast

Personal branding for subject matter experts. We uncover and discuss the reality behind creating, building and embracing a personal brand that fits and feels like you. There are a lot of nuances to personal branding, and it's NOT about being an 'influencer'. Really it’s about being MORE YOU in your everyday and attracting the right people. This show will give you the inspiration to craft a version of yourself to share with others that feels aligned and GOOD to you. Guests range from a fighter pilots, artist, defence specialist and travel journalist, to a teacher and an animal enrichment specialist. They’ve been unknowingly crafting their own personal brands out in the world, on their terms. They all generously share their reflections, lessons and tips in relaxed, open conversations. Want to clarify who you are to others? Let Shelley and her guests help with your journey.

Podcasting 2.0 Features

episode medium

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Recent Episodes

Why Thought Leadership Matters When The World Feels Broken, With Shelley Rostlund

Jun 12, 2026 14m

Ever listened to someone speak and felt as though they had put words to thoughts you've been carrying around for years?That's what happened to me recently while attending You Are The Media’s Creator…

Cultural Intelligence Matters More Than Ever, With Sally Walker

May 29, 2026 30m

Meet Sally Walker, a career and executive coach, with an intercultural specialism - who helps people and organisations work better across cultures.This is an addition to my series: ‘Real life…

Why The Value of Strategic Strengths Is So Hard To Explain, with Shelley Rostlund

May 15, 2026 16m

I unpack my reflections after speaking to former British Army Lieutenant Colonel Ian Astley and award-winning mural artist Sarah Hodgkins.I walk through three top things that came up for me from…

Embed Meaning & Effort in Your Work to Achieve A Bigger Impact For Your Clients, With Sarah Hodgkins

May 01, 2026 36m

I am joined by award-winning mural artist Sarah Hodgkins, who shares the moment she made the bold decision to focus on one specific part of her work – and how that choice reshaped everything.Our…

5 Powerful, Emotive Reasons to Develop Your Personal Brand, with Shelley Rostlund

Mar 06, 2026 11m

WHY work on your personal brand?Is that what ticks at the back of your mind when someone talks about it?Do you secretly wonder:What’s the real benefit of personal branding?Why would I put aside time…

From Lieutenant Colonel to Leadership Coach: Earning Trust Beyond the Rank, with Ian Astley

Feb 20, 2026 37m

I introduce you to Ian Astley, a former British Army Lieutenant Colonel who served for 33 years before transitioning into civilian life as a leadership coach and mentor.Another real-life conversation…

Humans vs Machines. Personal Brand In The Face of AI, with Imogen Jones & Mark Franklin

Feb 06, 2026 39m

In this roundtable discussion, I sit down with Imogen Jones and Mark Franklin to talk openly about artificial intelligence and its growing presence in our working lives.Together, we explore what it…

Podcasting Without the Polish: Real Answers to Real Questions, with Shelley Rostlund

Jan 23, 2026 18m

In this episode:I answer real podcasting questions sent in by listeners and peers - without notes, scripts or preparation. I put an invitation out to my online audiences to send in their questions as…

Podcast Host Journey - Reflections Over Last 3 Years, with Imogen Jones

Jan 09, 2026 38m

I look back on the last three years being the host of this show. Something a little different for you.I’ve invited my podcast manager, Imogen Jones, to join me as we reflect on some specific points…

Speak Up About Your Work, Confidence Takes Practise, with Shelley Rostlund

Dec 12, 2025 15m

In this episode:This is a reflection episode where I look back on two very different conversations I had with former Typhoon Fighter Pilot, Helen Seymour and Animal Enrichment Specialist, Mark…

Animal Instincts and Personal Branding. Challenging My Comfort Zone, with Mark Kingston Jones

Nov 28, 2025 40m

In this episode:Part of my series: ‘Real life Personal Brand Examples’. I chat to Mark Kingston Jones, an Animal Enrichment specialist, who delivers talks and workshops around the world – educating…

Helen Seymour. Typhoon Fighter Pilot Turned Speaker Shares Her Personal Brand Story

Nov 14, 2025 39m

In this episode:Part of my series: ‘Real life Personal Brand Examples’. I chat to Former Typhoon Fighter Pilot Helen Seymour, who comes on the show to share a small part of career journey and in…

Using Your Voice, Connection Building, and Rise of AI, with Shelley Rostlund

Oct 31, 2025 14m

In this episode:This is a reflection episode where I look back on two fascinating conversations I had recently – one with my long-time friend, Penny Hopkinson, and another with Izabela Russell, an…

Bringing Your Personal Voice & Brand to Centre Stage, with Izabela Russell

Oct 17, 2025 39m

In this episode:Part of my series: ‘Real life Personal Brand Examples’. I invite Izabela Russell, CEO of Music Radio Creative (MRC) back on the show to share her career journey and how she has…

Strong Relationships and Consistency Has Been Key to My Personal Brand, with Penny Hopkinson

Sep 26, 2025 42m

In this episode:Part of my series: ‘Real-life Personal Brand Examples’. I introduce you to Penny Hopkinson, the UK’s go-to expert on planning and developing ENGAGING Operations Manuals. Her…

Curiosity, Idea Generation & Brain Wiring in Personal Branding, with Shelley Rostlund

Sep 12, 2025 19m

In this episode:I share what I’ve learnt from my conversation with Jake Moore, a Global Cybersecurity Advisor and ITV’s This Morning’s go-to cyber security expert. As well my discussion with Matthew…

When Your Strategic Way of Thinking is Your Specialism, with Matthew Attfield

Aug 29, 2025 39m

In this episode:Part of my series: ‘Real life Personal Brand Examples’. I introduce you to Matthew Attfield, Founder and MD of Ashfield Services, a specialist healthcare training provider.I invited…

What does it mean to be a ‘Thought Leader’? With Shelley Rostlund

Aug 15, 2025 17m

In this episode:The phrase “thought leader” is bandied about, A LOT. Perhaps even more than “personal brand”. It’s kind of losing its glow. Am I right?I share where I sit on this thought leader…

Curiosity Fuels My Enthusiasm For My Work, With Jake Moore

Jul 18, 2025 39m

In this episode:Part of my series: ‘Real life Personal Brand Examples’. I introduce you to Jake Moore, a Global Cybersecurity Advisor and Crime Enthusiast.I invited Jake to come and share his journey…

Your Feedback Impacts Future Episodes, With Shelley Rostlund

Jul 04, 2025 19m

In this episode:Ever wondered what goes through other people’s heads when they are listening to podcasts? Well in this episode – I share 8 different listener’s feedback on what they have been getting…

Frequently Asked Questions

How many episodes does The Brand Compass have?

The Brand Compass has published 90 episodes since September 2022, covering topics in Business, Education.

Is The Brand Compass still active?

The Brand Compass is currently highly active with new episodes every 2 weeks. Average episode length is 25m.