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About This Podcast
Jim Stengel, former CMO of the largest marketer in the world (Procter & Gamble), and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all over the industry. This is not your typical marketing podcast, this is a unique look at the thought process and motivation of the CMO. Jim, who put purpose on the map gets in depth with each guest to reveal more about this pivotal role every brand seeks to fill. Through personal and revealing discussions Jim and his guests paint a picture of this demanding position that very few understand, yet affects the entire consumer experience.
The CMO Podcast is sponsored by Deloitte.
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Recent Episodes
Omer Waysman (Michelin) | Trust at 70 Miles Per Hour - Tires, Dining, and 24 Hours of Le Mans
For 24 straight hours every June, the world's greatest endurance race pushes drivers, machines, and engineers to their limits at Le Mans. For Michelin, it's more than a race, it's a proving ground…
Melissa Grady Dias (Measured Wellness) | From CMO to CEO: Using AI and Human Connection to Transform Health
The role of the CMO is evolving. Increasingly, it is becoming a pathway to the CEO's office.Jim's guest this week, Melissa Grady Dias, first joined the show in 2020 as Global Chief Marketing Officer…
Leadership Lessons from AT&T and e.l.f. Beauty | Kellogg School of Management Marketing Leadership Summit
What does growth leadership actually look like in 2026?Recorded live at the Kellogg School of Management Marketing Leadership Summit, this week’s episode features two standout conversations with…
Reclaiming Hope with Samantha Maltin (St. Jude) and George Carey (Human-ology)
Are you a hopeful leader? Is your brand a hopeful brand? What does hopeful even mean anymore? And in a moment defined by uncertainty, anxiety, and rapid change, one emotion is emerging as a powerful…
The Future Legacy and Leadership Roundtable with Havas and NFL | Celebrating the AAF Hall of Fame
A few weeks ago at Havas’ Hudson Street headquarters in New York City, industry leaders gathered on the eve of the Advertising Hall of Fame induction ceremony for a candid conversation about…
Sherina Smith (American Family Insurance) | Designed to Last
What does it take to transform a legacy brand and yourself as a leader at the same time?To celebrate the launch of the streaming series on Hulu, Designed to Last, Jim welcomes Sherina Smith,…
Christian Muche (POSSIBLE) | Building Marketing’s New Must-Attend Event
This week, about 5.5 thousand marketers from 44 countries and 800 brands are convening in Miami for one of the fastest rising gatherings in our industry, and Jim’s guest is the entrepreneur behind it…
Allison Varone (Campari America) | From Spritz to Strategy: Building Culture-First Brands
What does it take to turn a simple drink into a global cultural phenomenon?This week Jim welcomes Allison Varone, the Head of Marketing at Campari America, to unpack the strategy behind one of the…
Kenny Mitchell (Levi’s) | From Breakdancer to Legacy Brands
Long before our guest this week became the CMO of Levi’s, he was rocking the brand as a kid, breakdancing with his brother in shell-toe Adidas and Levi’s denim. Fast forward a few decades, and he’s…
Nick Law (Accenture Song) | The Marketing Industry Needs More Freaks
If the role of a CMO is to make a brand interesting, why does so much marketing today feel anything but?This week Jim sits down with Nick Law, Creative Strategy & Experience Lead of Accenture…
Marketing to Generations: Gen X and Boomers with Brent Rivard (Geezer Creative)
If you think the biggest growth opportunity in marketing is Gen Z, Millennials, or Gen Alpha, this episode may change your mind. We kick off a special monthly series focused on how marketers approach…
Diana Haussling (hello Products) | Leadership Lessons from a CMO Turned CEO
More and more CMOs are ascending to the CEO role. Starbucks, Hinge, Revlon, Avon, and Brinker International are all companies that have elevated former CMOs to CEO.Joining Jim this week is a guest…
Kofi Amoo-Gottfried (DoorDash) | The DoorDash Super Bowl Bet That Changed Everything
What does it take to build a brand that cuts through the noise in a world where most people are trying to ignore you?Jim’s guest this week is Kofi Amoo-Gottfried, Chief Marketing Officer at DoorDash,…
Sofia Hernandez (TikTok) | The Future of Marketing Belongs to the Curious
If culture moves at the speed of TikTok, then today’s CMO has to move just as fast. This week, Jim is joined by Sofia Hernandez, Global Head of Business Marketing and Commercial Partnerships at…
Lara Balazs (Adobe) | The Golden Age of Creativity
To kick off Women’s History Month, Jim welcomes Lara Balazs, the Chief Marketing Officer and EVP of Global Marketing at Adobe. A company at the center of creativity, transformation and…
Conny Kalcher (Zurich Insurance) | Reinventing Insurance Through Empathy
What does it take to revitalize a 150-year-old company? Jim’s guest this week, Conny Kalcher, has done it twice. First at LEGO during its historic turnaround, and now at Zurich Insurance as their…
Emily Silver (Dick’s Sporting Goods) | Sports, Leadership, and Thriving Through Change | From the Vault
With the Olympics bringing the world together once again through sport, we’re sharing an episode worth revisiting that feels especially timely.This week, join us as we reach into the vault to share…
The Super Bowl Advertiser RoundUp with Gary Vaynerchuk
This week we return with one of our most anticipated episodes of the year…the 8th annual Super Bowl Advertiser Roundtable. As is tradition, Jim is joined by Gary Vaynerchuk to welcome a collection of…
Expedia × Profound | Competing in an AI-Driven Search World // With James Cadwallader and Daniel Shin Un Kang
We’re living through one of the biggest shifts in the internet since it began: a move from building content for people to building content for machines, on behalf of people. On this week’s episode,…
The Consumer Insights Revolution with PepsiCo and Zappi | How to Turn Data Into Advantage
In the first month of 2026, many leaders are recommitting to being more consumer-centric and more human — inside their organizations and in the market. This episode of The CMO Podcast is designed to…
Frequently Asked Questions
The CMO Podcast has published 427 episodes since April 2019, covering topics in Business, Careers.
The CMO Podcast is currently highly active with new episodes weekly. Average episode length is 51m.
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