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S1E114 #114: Why Patients Say Yes (Part 6) - Scarcity
Why do patients delay treatment for months… and then suddenly decide to move forward?In this episode of the Dental Marketing Secrets Podcast, Mark Thackeray explores the final principle in Dr. Robert…
#113: Why Patients Say Yes (part 5) - Authority
In this episode, I dive into the principle of authority from Dr. Robert Cialdini’s book Influence. We talk about why patients naturally look for confident guidance when they’re unsure, and how real…
S1E112 #112: Why Patients Say Yes (part 4) - Liking
In this episode of the Dental Marketing Secrets Podcast, I talk about something that doesn’t get discussed enough in dentistry: the power of being liked. Drawing from Dr. Robert Cialdini’s book…
S1E111 #111: Why Patients Say Yes (Part 3) - Social Proof
In this episode of the Dental Marketing Secrets Podcast, Mark Thackeray dives into the idea of social proof and why it plays such a powerful role in how patients choose a dental practice. Whether we…
S1E110 #110: Why Patients Say Yes - Commitments & Consistency (Part 2)
In this episode of the Dental Marketing Secrets podcast, Mark Thackeray delves into the principle of commitment and consistency from Dr. Robert Cialdini's book, 'Influence: The Psychology of…
S1E109 #109: Why Patients Say Yes - Reciprocity (part 1)
In this episode of the Dental Marketing Secrets Podcast, I introduce the psychology behind why patients say yes, drawing from Dr. Robert Cialdini’s book Influence. We start with the first principle,…
S1E108 #108: How To Stand Out Through Personality
Patients today have more choices than ever, and most dental practices sound the same online. Clinical skill is assumed. Convenience is expected. The question is, how do patients decide which practice…
S1E107 #107: Video Is The New Default Language of Trust
In this episode of the Dental Marketing Secrets podcast, Mark Thackeray breaks down why video has become one of the most powerful tools for building trust and improving patient conversion... and why…
S1E106 #106: Setting Expectations (The Most Underrated Skill in Dentistry)
In this episode, Mark Thackeray discusses the critical importance of setting expectations in dentistry. He emphasizes that unmet expectations lead to frustration for both patients and practices. By…
S1E105 #105: Your Top Patient Sources, Revealed (In 5 Minutes)
Join Mark Thackeray in this episode of the Dental Marketing Secrets podcast as he uncovers the top patient sources that can elevate your practice in just five minutes. As we step into a new year,…
S1E104 #104: Marketing in a Slow Economy
In this episode of the Dental Marketing Secrets podcast, Mark Thackeray discusses the impact of economic slowdowns on dental practices and the importance of adapting marketing strategies accordingly.…
S1E103 #103: Marketing for Doctors Who Never Needed Marketing… Until Now
In this episode of the Dental Marketing Secrets podcast, Mark Thackeray discusses the challenges faced by doctors who have traditionally relied on word-of-mouth and quality service for patient…
S1E102 #102: GEO and How to Show Up in AI Searches
In this episode of the Dental Marketing Secrets podcast, Mark Thackeray discusses the evolution of SEO into Generative Engine Optimization (GEO). He explains how this new approach is changing the way…
S1E101 #101: Google's Anonymous Reviews
In this episode of the Dental Marketing Secrets Podcast, Mark Thackeray discusses the recent introduction of anonymous reviews by Google and its implications for the dental industry. He explores how…
S1E100 #100: How to Get Your Team Involved with Marketing w/ Dr. Sten Ericson
In this episode of the Dental Marketing Secrets podcast, Dr. Sten Ericson joins the show to discuss the importance of involving the entire dental team in marketing efforts. He emphasizes the need for…
S1E99 #99: Back from the Dental Dead: Reviving Lost Patients
Ever feel like your schedule has more holes than Swiss cheese? You're not alone. In this episode, Mark dives into one of the most overlooked growth strategies for dental practices: patient…
S1E98 #98: How AI Can Fix Broken Marketing & Burned Out Staff w/ Dr. Miles Beckett
In this episode, I’m joined by Dr. Miles Beckett, former ER and plastic surgeon turned healthcare tech entrepreneur, and the Co-Founder & CEO of Flossy - an AI-powered platform designed to…
S1E97 #97: How to Build Industry Authority and Attract the Right Patients w/ George Wright
If you feel like your dental practice is getting lost in the noise of ads, algorithms, and endless social media scrolls... you're not alone. In this episode, I'm joined by George Wright III, host of…
#96: You Don’t Need More Time. You Need Better Tools w/ Lorie Streeter
Ever feel like your dental team is running around all day... but nothing’s really moving forward? You’re not alone.In this episode, I sit down with Lorie Streeter of MaxAssist to tackle one of the…
S1E95 #95: The Fortune’s in the Follow-Up: Fixing the #1 Marketing Mistake in Your Dental Practice
Most dental practices don’t have a formal lead follow-up system in place...and it’s killing their marketing ROI.In this episode, Mark Thackeray breaks down why most offices are unknowingly letting…
Frequently Asked Questions
The Dental Marketing Secrets Podcast has published 114 episodes since September 2019, covering topics in Business, Education.
The Dental Marketing Secrets Podcast is currently highly active with new episodes weekly. Average episode length is 37m.
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