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The Lack of a Globalisation Strategy
Is the energy you're putting into building your brand online translating globally?
Lip Liners & Bags Deserve Better Single Product Marketing Campaigns
Single product marketing is one of the biggest marketing misses I've spotted in 2025. With the lip liner and accessories markets crossing into the millions and billions, only the modern brands that…
What the WNBA x Coach Deal Means for Women Athletes
Coach just teamed up with the WNBA, but how invested are women in sports when it comes to style? I’m breaking down the connection between fashion and athletes, why it matters, and what this…
2025 Reintroduction
Damn, it's been a while huh. The last time I recorded one of these I was a completely different person and Marketer. But I am back, and here's what that will look like.
S1E2 Glossier Marketing 101
Glossier are one of the most present and forward-thinking beauty brands on social media to launch, to date. In this marketing 101 episode, I delve into what small to large businesses can learn from…
Marketing Crepes and Cones
It's May 12th and artists-now-business owners Krept & Konan had a long line around the block for the launch of Crepes and Cones in Croydon. So I decided to drop an episode on how to market Crepes…
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#TheMarket has published 6 episodes since May 2018, covering topics in Business.
#TheMarket is currently dormant with new episodes every few days. Average episode length is 4m.
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