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TP486: Live from HMPS26 — Trust at Scale, and the Marketing Value Problem Underneath It
60% of healthcare marketing AI spend goes to writing copy. 6% goes to identifying patients who need care. Live from HMPS26 in Salt Lake City, Chris Boyer is joined by Craig Blake of Amsive Health,…
TP485: Digital Equity Is Health Equity
In 2025, U.S. digital health startups raised $14.2 billion. AI-enabled companies captured 54% of it. Every prediction in every roundup carries one quiet assumption underneath it. The patient on the…
TP484: The Channels the Model Can't See
91% of healthcare marketers say data drives their decisions. 1% can connect the majority of their spend to actual outcomes. That gap is the headline statistic of FreshPaint's 2026 State of Healthcare…
TP483: The Market That Competition Forgot
Of 266 metro areas studied by the Health Care Cost Institute, using 1.3 billion medical claims, only seven have hospital markets that qualify as genuinely competitive. New York. Los Angeles. Chicago.…
TP482 Episode Outline: The Pilot That Never Graduates
Healthcare has been running AI pilots for three years. Most of them worked. Almost none of them scaled. That's not a coincidence, and it's not a technology problem. A pilot is designed to succeed…
TP481: Data Accuracy Is a Brand Decision
Health systems have spent decades building brand equity. Almost none of that investment touched the data layer that determines how AI represents them to patients who never reach the website. When an…
TP480: The Brief Only Has One User
User-centered design has one quiet flaw: it assumes a single user. Healthcare has spent 15 years learning to center the patient. Journey maps, empathy research, consumer insight — the infrastructure…
TP479: Agile in a Waterfall World (or Don’t Go Chasing Waterfalls)
Running sprints inside an organization that hasn't changed anything else isn't transformation. It's double the work. Chris Boyer and Reed Smith examine what isolated Agile adoption actually produces…
TP478: The Journey Nobody Told Operations About
The language of lifecycle engagement, continuous care relationships, and whole-person experience has fully colonized healthcare strategy decks. Marketing invested in journey maps. Leadership signed…
TP477: The Trust Debt: The Hidden Cost of Automating the Wrong Things
Automation was sold as a way to scale good experiences. It scales bad ones just as efficiently. Healthcare has spent the last decade deploying chatbots, portals, AI-generated content, and…
TP476: Good Enough for People Is Not Good Enough for Machines
Health systems have spent 20 years optimizing for the patient who searches, clicks, and reads. They are not optimizing for the agent that queries, evaluates, and routes. Those are two different…
TP475: Is AI Making Us Better… or Just Cheaper?
Artificial intelligence is being framed as innovation. But sometimes it sounds a lot like cost cutting. In this episode of Touch Point, hosts Chris Boyer and Reed Smith tackle a provocative question…
TP474 - Inside Healthcare's Dark Funnel
Healthcare marketers are seeing something strange: campaigns look like they’re working, but analytics can’t explain why. In this episode, Chris Boyer and Reed Smith unpack what’s really happening…
TP473: When Demand Outruns Supply (And Marketing Gets Stuck in the Middle)
Healthcare talks a lot about growth, access, and consumerism. But there’s a growing problem hiding in plain sight: demand is getting easier to create, while supply remains stubbornly hard to…
TP472: Reputation as a Signal, Not a Score
Trust in institutions is declining, and healthcare is not immune. At the same time, patients are relying more heavily than ever on what other people say online to decide where, when, and whether to…
TP471 - Developing a “Route-First” Access Strategy
Access is still one of healthcare’s most talked-about problems. But a year after our last access-focused episode, the conversation has shifted in quieter and more consequential ways. In this episode,…
TP470 – When AI Becomes the First Stop for Care
For years, healthcare has talked about patients as informed consumers. Now, many of them are showing up informed before they ever touch a health system. In this episode of Touch Point, hosts Chris…
TP469 – 2026 Is the Tipping Point (Healthcare, Digital, and the New Consumer)
As healthcare heads into 2026, the signals are getting harder to ignore. Financial pressure is mounting. Consumer expectations are accelerating. And digital strategies that once felt optional are now…
TP468 - The 2025 Listener Choice Awards
Every year, they pause to look back at what resonated most with the Touch Point community. In our 2025 Touch Point Podcast Listener Choice Awards show, hosts Chris Boyer and Reed Smith share a…
TP467: ICYMI: SEO is Like Golf Now
In case you missed it, this episode tackles one of the biggest shifts quietly reshaping healthcare marketing: search is no longer about winning keywords. It is about understanding intent, context,…
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touch point podcast has published 548 episodes since February 2017, covering topics in Business, Health & Fitness.
touch point podcast is currently highly active with new episodes weekly. Average episode length is 54m.
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