Up In My Business
Lex Lancaster
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About This Podcast
Up in My Business is hosted by Dr. Alexis Lancaster, PT, DPT, known as Lex Lancaster of Lex Lancaster Creative Co. Up In My Business gives health and wellness professionals an inside look at all things tech, business, and Lex's life as a physical therapist turned digital operations expert. You’ll hear all about her lessons as a business owner, the ins and outs of tech for your business, and so much more. From SEO, websites, and email marketing to automations, launches, and copywriting, Lex has got you covered.
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Recent Episodes
S1E176 Episode 176: How I Use AI for Blogging and Podcasting
SummaryIn this episode, I share the two main ways I use AI in my business: for my podcast and my blog. I walk through my full podcast workflow, from recording to a custom Claude project that pulls my…
S1E175 Episode 175: Google's AI Search Bar & SEO Implications
SummaryIn this short episode, I break down Google's so-called "new" AI-powered search bar and what it actually means for SEO. The short version? Not much has changed. I explain why the panic is…
S1E174 Episode 174: Guarantees & Marketing: SEO, Google Ads, Meta (FB & IG) Ads
SummaryIn this episode, I'm diving into one of the most important — and most misunderstood — truths in marketing: there are no guarantees when it comes to leads, new patients, or clients. If someone…
S1E173 Episode 173: Blogging Has Never Been "Dead"
SummaryIn this episode, I'm getting into something I see come up again and again: Your ideal client may not even know that your service can help them, and that's a real problem worth addressing. I…
S1E172 Episode 172: Are Your Meta Ads "Successful"?
SummaryIn this episode, I'm sharing some life and business updates before diving into a topic that's been on my mind after attending a recent business event. I break down Meta ads (Facebook and…
S1E171 Episode 171: Outsourcing and Owning Your Business' Assets
SummaryIn this episode, I share my number one rule when outsourcing in your business: you need to own everything that’s created for you. I walk through why proprietary platforms can be risky, how…
S1E170 Episode 170: Updates, Rambling, Thoughts on Solo Travel
SummaryI kept this episode light and personal, sharing a life update after wrapping SEO School and heading into a busy season with client work, travel, and a new Google Ads offer. I talked through…
S1E169 Episode 169: Why SEO School Doesn't Fit the Mini-Training Model
➡️ Enroll in SEO School (Enrollment closes 4/24/26)SummaryIn this episode, I break down why SEO School is intentionally not a mini training and why it never will be. I walk through the difference…
S1E168 Episode 168: What Frustrates Me Most About SEO
SummaryIn this episode, I talk about my biggest frustration when it comes to SEO. I share why I believe SEO is one of the most valuable and predictable marketing channels, yet consistently overlooked…
S1E167 Episode 167: Suggestions for How to Build Time Into Your Schedule for SEO
SummaryI talked about what it actually looks like to make time for marketing in your business, without pretending we all have the same 24 hours. I walked through a realistic way to build it into your…
S1E166 Episode 166: Google Updates & What to Know
SummaryIn this episode, I walked through what Google updates actually are, why they can feel chaotic when you’re looking at your SEO data, and why they don’t need to be scary if you’re doing things…
S1E165 Episode 165: The Missed Opportunity of Not Showing Up on Google
Summary In this episode, I walk through a real-life experience of finding a new vet for Moose and how that process reinforced something I teach all the time. Word of mouth might get someone to your…
Episode 164: Are You a Fit for SEO School?
Episode SummaryIn this episode, I walk through exactly who SEO School is designed for and how to decide if it’s actually a good fit for you. I share a few personal updates, including finally feeling…
S1E163 Episode 163: Updates and Revelations About My Signature Offer
Episode SummaryIn this episode, I share a personal and business update after taking my birthday off and celebrating with Shanté, Moose, and a week full of really thoughtful surprises. From there, I…
S1E162 Episode 162: My Thoughts on Funnels and Emails for Brick and Mortar Businesses
Episode SummaryIn this episode, I share my honest thoughts about funnels and long email nurture sequences for brick and mortar practices, especially in cash based clinics. I explain why I disagree…
S1E161 Episode 161: Let's Talk About Tech Stacks
Episode SummaryIn this episode, I walk you through what my tech stack actually looks like and then flip the conversation on its head. Instead of listing every tool I use, I talk about why you…
S1E160 Episode 160: Random Behind the Scenes Stuff About My Days
Episode SummaryIn this episode, I pulled back the curtain and gave you a real behind-the-scenes look at my life outside of the tactical SEO, websites, and backend strategy you’re used to hearing from…
S1E159 Episode 159: Add Parking Information to Your Website
Episode SummaryIn this episode, I share a simple but powerful website tip that can improve accessibility, reduce anxiety for your clients, and build trust before someone ever walks through your door.…
S1E158 Episode 158: Things I Proudly Do In My Business That Feel "Against the Grain"
Episode SummaryIn this episode, I’m sharing the things I do in my business that I’ve learned are not super normalized in the online space, and why I do them anyway.I’m not saying my way is the best…
S1E157 Episode 157: Your Website Does Matter
Episode SummaryIn this episode, I start by naming the emotional and mental weight of what is happening in the country right now and why I am choosing to be vocal, even when it feels heavy and…
Frequently Asked Questions
Up In My Business has published 176 episodes since February 2023, covering topics in Business, Entrepreneurship.
Up In My Business is currently highly active with new episodes weekly. Average episode length is 24m.
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