Up In My Business
Lex Lancaster
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About This Podcast
Up in My Business is hosted by Dr. Alexis Lancaster, PT, DPT, known as Lex Lancaster of Lex Lancaster Creative Co. Up In My Business gives health and wellness professionals an inside look at all things tech, business, and Lex's life as a physical therapist turned digital operations expert. You’ll hear all about her lessons as a business owner, the ins and outs of tech for your business, and so much more. From SEO, websites, and email marketing to automations, launches, and copywriting, Lex has got you covered.
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Recent Episodes
S1E162 Episode 162: My Thoughts on Funnels and Emails for Brick and Mortar Businesses
Episode SummaryIn this episode, I share my honest thoughts about funnels and long email nurture sequences for brick and mortar practices, especially in cash based clinics. I explain why I disagree…
S1E161 Episode 161: Let's Talk About Tech Stacks
Episode SummaryIn this episode, I walk you through what my tech stack actually looks like and then flip the conversation on its head. Instead of listing every tool I use, I talk about why you…
S1E160 Episode 160: Random Behind the Scenes Stuff About My Days
Episode SummaryIn this episode, I pulled back the curtain and gave you a real behind-the-scenes look at my life outside of the tactical SEO, websites, and backend strategy you’re used to hearing from…
S1E159 Episode 159: Add Parking Information to Your Website
Episode SummaryIn this episode, I share a simple but powerful website tip that can improve accessibility, reduce anxiety for your clients, and build trust before someone ever walks through your door.…
S1E158 Episode 158: Things I Proudly Do In My Business That Feel "Against the Grain"
Episode SummaryIn this episode, I’m sharing the things I do in my business that I’ve learned are not super normalized in the online space, and why I do them anyway.I’m not saying my way is the best…
S1E157 Episode 157: Your Website Does Matter
Episode SummaryIn this episode, I start by naming the emotional and mental weight of what is happening in the country right now and why I am choosing to be vocal, even when it feels heavy and…
S1E156 Episode 156: The Promise of Your Service Can Evolve (Teaching People to Fish vs. Letting Them Eat)
Episode SummaryIn this episode, I talk through why it is not only allowed but often necessary to let the promise and structure of your services change over time. I share a real, behind-the-scenes…
S1E155 Episode 155: How I'm Using My Brick Device to Create More Mental Bandwidth
Episode SummaryIn this episode, I talk about the very real tension between having strong work boundaries and still being a deeply human, helper-oriented business owner. I share why traditional phone…
S1E154 Episode 154: Sustaining and Nourishing Over Growing & Expanding
Episode SummaryIn this episode, I talk openly about choosing to sustain rather than constantly grow or expand my business. I share why not every business needs to scale bigger, hire a team, or chase…
S1E153 Episode 153: Word of the Year Summary and My 2026 Word
Episode SummaryIn this episode, I reflect on planning ahead by looking back at my Word of the Year for 2025 and sharing how it actually played out in my business, my health, and my personal life. I…
S1E152 Episode 152: Plan Your "December 2026" (And Other Vacation Time) Now
Episode SummaryIn this episode, I’m talking through what planning for next year actually looks like in real life. I share why I intentionally blocked off three weeks at the end of the year, how I’m…
S1E151 Episode 151: Is Your Offer "Helpful"?
[IMPORTANT]: LEXTROMIND APPLICATIONS ARE OPEN today through Friday! — CLICK HERE TO LEARN MORE AND APPLY!Episode SummaryIn today’s episode, I talk about a mindset shift that I constantly have to…
S1E150 Episode 150: Not Launching the "Right" Offer
Episode SummaryIn this episode, I share why your digital product might not be selling, what it actually means when your audience doesn’t buy, and how offer–audience fit and launch strategy play a…
S1E149 Episode 149: Boosting Posts is Not the Same As Running an Ad on Instagram
Episode SummaryIn this episode, I talk about the quick differences between running a boosted post and an Instagram ad, but I don't really go into the WHY... my only goal for this episode was to let…
S1E148 Episode 148: Write Out the Entire List
Episode SummaryIn this episode, I talk about how important it is to write out the ENTIRE to-do list. Seems simple, but really, it's the most important thing you can do when you feel…
S1E147 Episode 147: You Need to Test Your Automations Before You Launch & Start Selling
Episode SummaryIn this episode I talk about why testing my automations before I launch anything is non negotiable. I walk through exactly how I test my own checkout flows, why the follow up email…
S1E146 Episode 146: Now Is the Time to Think About Your Schedule and Offers for Next Year
Episode SummaryIn this episode, I’m talking about reflecting on what to carry into next year—in your business, your schedule, and your offers. As we approach the end of the year, it’s the perfect…
S1E145 Episode 145: What I Offer For My Payment Plans That Isn’t Traditional or “The Norm”
Episode SummaryIn this episode, I walk through exactly how I handle payment plans across my offers, why I do it this way, and how it has worked really well for both my clients and my business. I…
S1E144 Episode 144: How I Block Time In My Schedule and Protect My Time
Episode SummaryI’m fiercely protective of my time, both work and personal, and in this episode I walk through the exact systems that let me run a solo business without burning out. I share how I use…
S1E143 Episode 143: Time Management and Creativity Hacks
Episode SummaryI share a simple way I get more done without burning out: I use Parkinson’s Law on purpose—setting short, clear time boxes so the work fits the window—and I protect my focus while I’m…
Frequently Asked Questions
Up In My Business has published 162 episodes since February 2023, covering topics in Business, Entrepreneurship.
Up In My Business is currently highly active with new episodes weekly. Average episode length is 24m.
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