Vera Shafiq Podcast
Vera Shafiq
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About This Podcast
Real and relevant discussions on business, marketing, technology and digital. Vera Shafiq talks with a diverse community of thinkers and doers including industry thought-leaders and grass roots professionals who are striving for the same thing - doing marketing the RIGHT way and being PROUD of the work they do. Now with a focus on franchise marketing!
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Recent Episodes
S3E11 Introducing Marketing Mindshift Academy
In this episode of the Vera Shafiq podcast, Vera discusses the importance of integrating AI into marketing strategies and introduces the Marketing Mindshift Academy. As we reach the midpoint of 2025,…
S3E10 How to Start Agentifying Your Franchise Marketing
In this podcast episode, we're examining the concept of agentic AI and how it can be pragmatically applied to marketing within the franchise space. How can you create AI-powered marketing teams that…
S3E9 Exploring Advanced Features of ChatGPT: From Image Generation to Deep Research
In this episode of the Vera Shafiq Podcast, Vera takes a look at the latest advancements and features of ChatGPT as of April 9, 2025, with a focus on the newly released image generation feature. Vera…
S3E8 Exploring the Practicality of Performance-Based Agency Models in Franchising
In this episode of the Vera Shafiq podcast, Vera explores the concept of performance-based agency models within the franchising world. She discusses whether franchise brands can effectively…
S3E7 Optimizing Agency Communication and Internal Marketing Alignment
In this episode of the Vera Shafiq podcast, Vera explores the key challenges faced by CMOs and marketing leaders, including agency communication, internal team alignment, and overall marketing…
S3E6 The Future of SEO in an AI-Driven Digital Landscape
In this episode, host Vera Shafiq discusses the evolving SEO environment influenced by AI-driven search technologies. She emphasizes that while traditional SEO practices remain relevant, there is a…
S3E5 How to Practically Apply Microsoft Clarity to Your Marketing Toolset
In this episode, host Vera Shafiq explores how marketing teams can enhance their strategies by using Microsoft Clarity in conjunction with Google Analytics 4 (GA4). Vera provides an in-depth look at…
S3E4 Winning Franchise Owner Buy-In for Digital Marketing Investments
Winning Franchise Owner Buy-In for Digital Marketing InvestmentsIn this episode of the Vera Shafiq podcast, host Vera Shafiq delves into innovative strategies for garnering franchise owner enthusiasm…
S3E3 Non-Obvious Consumer Behavior Shifts for 2025 and How to Adjust Our Marketing Strategies
Non-Obvious Consumer Behavior Shifts for 2025 and How To Adjust Our Marketing StrategiesIn this episode of the Vera Shafiq podcast, Vera dives into three major consumer behavior shifts anticipated…
S3E2 Navigating AI & Data Privacy in Marketing
In this episode, host Vera Shafiq delves into the critical issue of using AI tools in marketing while safeguarding proprietary and sensitive data. Highlighting popular AI tools like Copilot, ChatGPT,…
S3E1 A New Focus + Two Big Social Media Hot Topics
In this episode, host Vera Shafiq returns to the podcast with a fresh focus on franchise marketing. She discusses the unique challenges and opportunities within the franchise sector, highlighting the…
S2E23 What is Agile and How Can It Be Applied to Marketing?
I talk with Max Shafiq (my husband), who is an Enterprise Agile Coach and he explains his role and how Agile brings value to businesses. We also discuss the concept of Agile Marketing and ways in…
S2E22 Should You Add CTV Ads to Your Marketing Mix?
What you need to know about CTV advertising to make an educated decision on whether it's right for your marketing strategy.Episode links: USF Digital Marketing CertificateUSF Digital Marketing…
S2E21 The Post-Click Experience and Why It Matters
80% of people who click through to your website are not ready to convert during that visit. But 20% of them are. Why is this not reflected in the average conversion rate of 4%? It's all down to the…
S2E20 Marketing Attribution - The Holy Grail of Marketing
What is marketing attribution and how can we get closer to a true model? What are Unified Marketing Measurement, Marketing Mix Modeling and Multi Touch Attribution? Join me for a discussion on a…
S2E19 What You Need To Know About Google's New Core Web Vitals
What are Google's new Core Web Vitals and how do they fit into the Page Experience update launching in mid-2021? How do you test your website and get it ready for optimal performance against these…
S2E18 All About the USF Digital Marketing Certificate
This podcast is for you if you want to find out how to advance your learning of and be more immersed in today’s digital marketing landscape. The USF Digital Marketing Certificate was developed for…
S2E17 Making Sense of Zero, 1st, 2nd and 3rd Party Data
What are the differences between Zero, 1st, 2nd and 3rd party data? How should you structure your marketing strategy to make the best use of each? In this episode, I explain how to think of each of…
S2E16 Leaning in to the Lean Out Method!
In this episode, I talk with Crista Grasso, Founder of the Lean Out Method, which she uses to help entrepreneurs simplify success, get off the hustle hamster wheel, and run lean businesses where they…
S2E15 Why Retail Media is the Best Thing Since Sliced Bread!
An in-depth chat with Brad Moran, Co-Founder and CEO of CitrusAd - a retail media platform. We talk about how the platform was born, how marketers can leverage retail media to drive performance and…
Frequently Asked Questions
Vera Shafiq Podcast has published 34 episodes since January 2019, covering topics in Business, Management.
Vera Shafiq Podcast is currently dormant with new episodes weekly. Average episode length is 23m.
Sign up on Grep.FM to access contact details for Vera Shafiq Podcast, including email and social media links.
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