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About This Podcast
How do fan, customer, and employee experiences shape real business outcomes? Welcome to Voices to Action, the podcast that explores the human side of data and the measurable impact of experience on business KPIs.
Subscribe to Voices to Action for more episodes exploring how experiences move the needle on business performance.
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Recent Episodes
Episode 7: Psychology in Fan Experience with April Seifert
Episode 7: Psychology in Fan Experience — with April Seifert (Sprocket CX) Host Ben Hookway talks with April Seifert, President & Data Scientist at Sprocket CX, about the psychology behind…
Episode 6: Redefining the Stadium Experience with Bret McCormick
Host Ben Hookway speaks with Bret McCormick, Reporter at Sports Business Journal, on how stadiums are evolving — from frictionless entry, premium seating to flexible ticket packages. They also…
Episode 5: Human Intelligence in the Age of AI with Tara Austin
Host Ben Hookway speaks with Tara Austin, Behavioural & Brand Strategist and Partner at Ogilvy, about how behavioral science helps brands stay human in an AI-driven world. They discuss the…
Episode 4: AI’s Impact on Insight Teams with David Boyle
Host Ben Hookway speaks with David Boyle about how AI is reshaping the insights industry. Drawing on conversations with more than 30 global insight leaders, David shares what’s really happening…
Episode 3: Seeing Sports Crowds Clearly with AI with Rachel Goodger
Ben Hookway talks with Rachel Goodger, CRO at CrowdIQ, about how AI and visual data are changing the way teams understand their fans. They explore what teams often get wrong about who’s in the crowd,…
Episode 2: Turning Employee Voice into Strategic Action with Sam Valentine
In this episode, host Ben Hookway speaks with Sam Valentine, Strategic People & Culture Leader at Miro. They discuss how organizations can move beyond engagement surveys to uncover root causes,…
Episode 1: Inside the Fan Experience with Pete Woodward
In our very first episode, host Ben Hookway, CEO at Relative Insight, sits down with Pete Woodward, former Head of Consumer Insights at the LA Clippers. Together, they dive into the world of sports…
Frequently Asked Questions
Voices to Action has published 7 episodes since September 2025, covering topics in Business.
Voices to Action is currently declining with new episodes every 2 weeks. Average episode length is 45m.
