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About This Podcast
Join host Dr. Isabelle Lesschaeve, a sensory and consumer science expert with over 30 years dedicated to understanding wine perceptions. This podcast serves as a bridge between cutting-edge sensory science and the practical needs of the wine industry.
Aired every Wednesday, we deliver actionable, science-backed strategies through a mix of insightful solo episodes, expert interviews, and real-life case studies. Discover how sensory perception and consumer psychology shape preferences, and learn how to leverage this knowledge to guide your portfolio, enhance engagement, and build lasting customer relationships.
Whether you're leading a winery, managing a tasting room, or shaping wine hospitality, you'll find practical insights you can implement immediately.
Subscribe to We Taste Wine Differently and start transforming your consumers’ wine experience today!
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Recent Episodes
11. Adapting to Climate Extremes and Wine Consumer Shifts: Lessons from Dr. Andreea Botezatu, Texas Extension Enologist
Dr. Andreea Botezatu, Associate Professor of Enology at Texas A&M, joins host Isabelle Lesschaeve to discuss her unique journey from commercial winemaking in Europe and Canada to academic…
10. Why Wine Pros Need a Sensory Language Playbook and How to Create One
Clear communication is essential in any successful wine business. Yet, the language we use to describe what we taste in a glass of wine is often imprecise, inconsistent, and confusing—even among…
09. Bringing Aromas Back to Center Stage in Wine Tasting and Evaluation
In this episode, we tackle a big question:Do wine aromas really matter, or should we focus solely on taste and structure, like some professionals suggest?Inspired by a candid chat with a winemaker…
08. Empowering Future Winemakers: Sensory Training and Classroom Lessons from Dr. Hildegarde Heymann
Meet today's guest, Dr. Hildegarde Heymann, a trailblazing sensory scientist and Distinguished Professor at UC Davis.Dr. Heymann shares her unique journey from growing up with wine in South Africa,…
07. How to Gamify and Humanize Wine Tasting with Barb Wild, the "Good Wine Gal"
In this episode, host Isabelle Leschaeve welcomes Canadian wine media expert Barb Wild, the “Good Wine Gal.” Together, they explore how to make wine tasting accessible, fun, and meaningful for…
06. The Limits of Wine Expertise: Achieving Objective Results in Professional Tasting
We're tackling a big controversy:Can wine tasting ever be truly objective?Or is it always colored by personal bias and background?In this episode, Isabelle walks you through the difference between…
05. Making Wine Fun Again with Sensory Workshops, featuring Amandine Fournier at Vinesthesia
This week, host Isabelle Lesschaeve welcomes Amandine Fournier, founder of Vinesthesia, to explore bold new ways to taste and appreciate wine. Amandine, born in the heart of Bordeaux, grew up…
04. The Strategic Shift From Product-Focused to Guest-Centered Wine Tastings
Are you ready to rethink your tasting room experiences? In this episode, I share why putting guests—not just your wine—at the heart of the experience can reignite your ability to build long-lasting…
03. Sensory Science vs. Traditional Wine Judging: Taste Wine Differently to Empower Your Decisions
I'm often asked “what is sensory science?” and I can’t believe that it’s still so underused in the wine industry. People often think that wine tasting is too subjective, but the truth is, if you…
02. 3 ways to use the Wine Aroma Wheel in your business
You might think the Wine Aroma Wheel is so simple, that it’s not really even worth using more in your business. You’d be wrong! In today’s episode, I’m sharing three ways you can start to use the…
01. Reconnect with today’s wine consumers to build long-lasting relationships
Bonjour! In this first episode of “We Taste Wine Differently”, I’m sharing with you the three main behaviors I identified that needs to be changed if you want to start reconnecting with your…
Welcome to We Taste Wine Differently!
Why do some wine experiences create lasting memories, while others fall flat? Is traditional wine education truly connecting with today's consumers?Hi, I'm Dr. Isabelle Lesschaeve. For over 30 years…
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We Taste Wine Differently | Creating Consumer Loyalty with Unforgettable Wine Experiences has published 12 episodes since June 2025, covering topics in Arts, Business.
We Taste Wine Differently | Creating Consumer Loyalty with Unforgettable Wine Experiences is currently dormant with new episodes every 2 weeks. Average episode length is 32m.
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