What About The Music
SoStereo
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41 episodes for longitudinal research
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Recent Episodes
S6 Episode 2 - Julian Cohen
In this episode of What About The Music, we sit down with Julian Cohen, Creative Director at nice&frank, to explore the role sound plays in shaping creative ideas, selling concepts to clients,…
S6 Episode 1 - Claire Jordan
What if brands have more power to launch artists than record labels or streaming platforms? In this episode of What About The Music, Claire Jordan, Executive Creative Director at Proof Advertising,…
S5 Episode 6 - Matt Heath
In this episode, SoStereo founder Beto Azout sits down with Matt Heath, co-founder and creative at Partyland, to explore the power of sound and the art of original music in advertising. Matt shares…
S5 Episode 5 - Dan “Monty” Montalto
Join us on this episode of What About The Music? as we sit down with Monty Montalto, Head of Global Marketing at Etsy, for an inside look at the world of Etsy. Monty shares insights on creativity,…
S5 Episode 4 - Trenton Ubben
In this episode of What About the Music (Podcast), SoStereo Founder Beto Azout sits down with Trenton Ubben, Founder and Director at The Rec League, to unpack the creative vision behind the new…
S5 Episode 3 - Brian Siedband and Gordy Sang
In this episode of What About the Music, SoStereo co-founder Beto Azout sits down with Brian Siedband and Gordy Sang, co-CCOs and co-founders of the creative agency Quality Meats, to talk about the…
S5 Episode 2 - Jeff Cruz
In this episode, Beto Azout sits down with Jeff Cruz, Global Executive Creative Director at MRM, to explore how music transforms advertising and creates lasting emotional connections. They discuss…
S5 Episode 1 - Colin Jeffery
In this episode, Beto Azout sits down with Co-Founder and Chief Creative Officer of Wolfgang, Colin Jeffery to talk about the journey through his career, how to convince clients to take risks with…
S4 Episode 4 - Lora Schulson
In this episode, 72andSunny's Head of Production for North America, Lora Schulson lays out a playbook for directors, producers and creatives on how to organize, plan, and execute music in their…
S4 Episode 3 - Mo Said
In this episode, Mo Said founder of Mojo Supermarket shares how his early passion for music and film led him to discover the world of advertising and the evolution of music's role in the space. The…
S4 Episode 2 - Orlando Wood
This week’s guest is Orlando Wood - Advertising Effectiveness Author, Researcher and Chief Innovation Officer at System1. Orlando’s research and publications have helped shape the advertising space…
S4 Episode 1 - Frank Garcia
This week’s guest - Frank Garcia is Executive Creative Director at Golin. As a musician and creative, for over a decade Frank has been helping lead ad creative for brands like Coach, WhatsApp and…
S3 Episode 8 - Tanya LeSieur
With 20+ years of production experience; Tanya LeSieur is working at the intersection of culture, marketing, creativity, technology, and media. Tanya is currently the head of production of…
S3 Episode 7 - Tasha Cronin
Ad Age Small Agency of the Year’s Tasha Cronin, head of production at Mojo Supermarket, joins the podcast to break down the significance of music in advertising. With deep experience in the world of…
S3 Episode 6 - Veronica Beach
Veronica Beach, co-founder & partner of the poolhouse, joins Beto Azout to unlock the marketing power of music. Previously the Director of Production at Pereira O’Dell and a founding member &…
S3 Episode 5 - Bryan Barnes & Shannon Murphy
Award winning Creative Directors Bryan Barnes & Shannon Murphy at adam&eveDDB join the podcast to break down the music-for-ads industry. With experience working with brands like JetBlue,…
S3 Episode 4 - Michele Arnese
Founder and CEO of amp Michele Arnese joins Beto Azout to discuss all things sonic branding. With decades of experience in the advertising sector, Michele is one of the world’s foremost experts in…
S3 Episode 3 - Jon Drawbaugh
Award winning industry executive Jon Drawbaugh, Head of Production at Argonaut, joins Beto Azout to unlock the power of music. With a history of producing high-quality creative, Jon has worked for…
S3 Episode 2 - Bernice Chao
Award winning creative, speaker, author, and host Bernice Chao joins Beto Azout to discuss the importance of music in advertising and current trends. In this week’s episode of ‘What About The Music,’…
S3 Episode 1 - Ola Sars
Soundtrack Your Brand’s Founder, CEO & Chairman Ola Sars needs no introduction. Previously co-founder and COO of Beats Music, acquired by Apple and transformed into Apple Music, and co-founder of…
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