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S1E105 What Are Your Really Buying in Programmatic?
Eric Tilbury, Head of Programmatic at Inuvo, shares a candid look at programmatic advertising—how incentives shape outcomes, where campaigns go wrong, and how to buy smarter. SHOWPAGE: …
S1E104 How To Leverage Customer Review Data
Find out how insights buried in qualitative data can be spun into quantitate gold, why average ratings and NPS numbers are misleading, and how to respond to reviews the right way in our chat with…
S1E103 The AI-Human Edge
From Yahoo to pro sports, the "Dean of Big Data" Bill Schmarzo shares why AI should elevate human judgment—using propensity models and causal AI to drive smarter decisions. SHOWPAGE:…
S1E102 Why Skills Beat Tools in AI
AI tools are everywhere. Real adoption is scarce. In this episode of What Gets Measured, Jake Sanders and Jessica Graeser sit down with Ben Tasker, AI Workforce Development Strategist and Senior AI…
S1E101 When Data, AI, and Decisions Meet
Former CFO and AI educator Angeline Corvaglia explains why data isn't neutral—and how agencies can present AI and analytics insights responsibly and accurately. SHOWPAGE: …
S1E100 AI Only Works When The Fundamentals Work
In this 100th episode of What Gets Measured, Jake and Jess revisit the clips from this year's standout conversations to uncover one powerful truth: AI only works when your fundamentals do. Hear…
S1E99 Automate The Work That Hurts
Find out why AI only accelerates the workflows you already have and how author, educator, and AI strategist, Brian Piper, helps teams map friction, automate the "boring layer," build portable AI…
S1E98 Organizing Information in the Age of AI
Break down how taxonomy, ontology, and controlled vocabularies create smarter, more reliable AI with information architect and founder, Jessica Talisman. Learn how small semantic fixes lock AI…
S1E97 The Real Work Behind AI-Ready Organizations
Learn why most AI adoption efforts fail, and what businesses must get right first. In this episode, AI strategist/educator/founder Dr. Cecilia Dones shares practical insights on data readiness,…
S1E96 Nobody Cares About AI Ethics
Copywriter-turned–AI ethics educator Felicity Wild breaks down what marketing teams risk when they automate without oversight—and how ethics can drive better, smarter decisions. SHOWPAGE:…
S1E95 Cracking the Code on Social Media ROI
Marketers live in the gray area of measurement — especially in social media. In this episode, Emeric Ernoult, CEO and co-founder of Agorapulse, shares his hard-earned insights on proving the real…
S1E94 AI in Marketing Ops: Scary, Exciting, Essential
Dive into clean data and aligned teams in martech, AI that actually works, and learn what's driving marketing ops success right now with Darrell Alfonso. SHOWPAGE: …
S1E93 Smarter AI Starts with Human Know-How
AI fails without context. Vanessa Liu explains why capturing human know-how is the key to scaling automation, reducing turnover costs, and driving ROI. SHOWPAGE: …
S1E91 Truth Before Meaning: Data, Storytelling & AI
Learn why data storytelling for marketing is critical for success. Scott Taylor, 'the Data Whisperer,' explains how to communicate data insights that drive business decisions. SHOWPAGE: …
S1E90 Fixing the Disconnect Between Brand, Demand, and Dollars
Charlie de Thibault calls out marketing's obsession with bottom-funnel metrics, explains why attribution is hurting more than it helps, and shares how to actually prove value across teams. SHOWPAGE: …
S1E89 A New Mindset for AI-Augmented Marketing
Colt Briner, CMO at Trend Health Partners, shares how AI agents helped his lean marketing team outperform departments six times their size—without sacrificing voice, insight, or authenticity.…
S1E88 Make Better Bets with Causal AI
Discover how causal AI transforms marketing analytics by solving the correlation vs. causation dilemma. Learn why outdated Marketing Mix Modeling (MMM) can't keep up, and how causal AI provides…
S1E87 Better MarTech Starts with Better Experiments
Most martech stacks don't break—they bloat. In this interview, Ana Mourão shares how to untangle messy stacks with clear thinking, smart experiments, and data strategies that actually serve people.…
S1E86 From Static to Dynamic: How Better Links Create Smarter Ads
Marketers optimize everything—except the link. In this episode, Scott Cate of 301.Pro explains how dynamic, rules-based URLs can unlock smarter, more contextual ad performance at scale. SHOWPAGE: …
S1E85 Why AI Will Be An Amplifier, Not A Replacement
NinjaCat VP of Marketing Jessica Graeser shares how AI is transforming agency workflows, why 2025 is a breakout year for operational efficiency, and how to go from endless AI pilots to real pipeline…
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What Gets Measured has published 100 episodes since March 2022, covering topics in Business, Management.
What Gets Measured is currently highly active with new episodes every 2 weeks. Average episode length is 38m.
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