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About This Podcast
This podcast is about what success looks like when you don't hide parts of yourself or lose yourself to it. It looks at the hidden costs of success, how success brings its own fears and how we can do it anyway.
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Recent Episodes
S2E15 The Leadership We Really Need
In this final episode of Season 2, I’m reflecting on everything this season has taught me about leadership, resilience and identity.I talk honestly about recording this season during one of the…
S2E14 Fear Is Not A No with Guest Melissa Amos
What if fear isn’t a warning sign… but an invitation?In this episode, Alex is joined by Melissa Amos for a deep conversation about purpose, self-trust, spiritual intelligence and the courage it takes…
S2E13 Who Are You if You're Not Struggling with Guests Nat & Cat
We talk a lot about working harder, pushing more, doing better.But what if the real question is… why are you making it so hard in the first place?In this episode, I’m joined by Natalie Guyan and…
S2E12 Hiding in Plain Sight
This one is personal. Really personal.It's the end of Q1. In 29 days I'm moving 270 miles from Scotland to Yorkshire. And in just a few days we hit 100 days without mum.I've been taking stock. And…
S2E11 Good Intentions aren't enough with Guest G Sabini-Roberts
Alex is joined by G Sabini Roberts for a nuanced conversation about inclusion, advocacy, branding, public accountability and the fear of getting things wrong.They explore what it means to create…
S2E10 When the World is Worlding
The world is always going to be worlding.So what’s your responsibility when everything feels heavy, political, and hard to ignore?This episode is about discernment over reaction, the pressure to…
S2E9 What If I Fail (S2E9) Authenticity, Reputation & What Actually Builds Success with Guest Lea Turner
In this episode, Alex is joined by Lea Turner to talk about what’s really going on behind the scenes of online business.From transactional relationships and “proximity marketing” to the gap between…
S2E8 Lip Service
After six years of working with business owners and senior leaders, I’ve developed a sixth sense.I can tell who’s going to grow… and who’s going to stall.And it’s not about strategy, intelligence, or…
S2E7 Collecting Perspectives with my guest, Washington Ali
What if confidence isn’t about becoming someone new… but about evolving into more of yourself?In this episode, I sit down with transformational confidence coach Washington Ali to talk about identity,…
S2E6 Before You Burn It All Down
At some point in business, almost everyone hits the moment where they want to burn it all down and start again.Usually it happens when things feel heavy. Sales feel harder. Small mistakes start…
S2E3 The Real Trust Recession
Business feels harder right now.Sales are slower. Launches don’t land the same way they used to. And many people in the online space are blaming something called the “trust recession.”But what if the…
S2E2 The Cost of Success
What if the real fear isn’t failure… but becoming someone you don’t recognise?In this episode, Alex explores why the fear of success often shows up as an identity crisis. From performing success…
S2E1 When Life is Lifing
Season 2 opens with something I hadn’t planned to talk about.At the start of this year, I lost my mum.I debated whether to record this episode at all. I didn’t want to commoditise grief. I didn’t…
S2E5 You Are Not Your Brand - with Desislava Dobreva
In this episode, Alex is joined by branding expert and keynote speaker Desislava Dobreva to explore the relationship between identity, success, and personal brand.They discuss why you are not your…
S2E4 Another Level, Another Devil
Why does everything seem to stop working right when your business was gaining momentum?In this episode, Alex explores the moment many entrepreneurs hit when they’re approaching their next level of…
Can we skip to the good part?
A pause, a delay,A call from the ether!I’m half way between 2 seasons but I felt a need to share.So often we want to skip ahead to “the good part” where we get to enjoy the fruits of our labour.But…
S1E10 Discipline vs Alignment; why are you really out of flow?
Featuring Quarterly Planning ClubOriginally published 7th September 2025
S1E9 Who tf is Alex Coward anyway?!
It's probably about time I introduced myselfFor anyone who wants my career history - you can get that yourself on my Linkedin Page here: https://www.linkedin.com/in/alexcoward-arc/For everyone else,…
S1E8 The Pirate Code
For The Actual Results ClubInspired by the ‘cultural codes’ recommended by Desislava Dobreva and in the book “Be More Pirate” by Sam Conniff, we have developed our very own Pirate Code for The Actual…
S1E7 Guilt Free Time Off
Myth, Legend, or Attainable Reality?Is it possible to take real time off when you run a business, without ruining your success?Originally published 14th August 2025
Frequently Asked Questions
What If I Fail? has published 26 episodes since June 2025, covering topics in Business, Entrepreneurship.
What If I Fail? is currently highly active with new episodes weekly. Average episode length is 20m.
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