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About This Podcast
This podcast is about what success looks like when you don't hide parts of yourself or lose yourself to it. It looks at the hidden costs of success, how success brings its own fears and how we can do it anyway.
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Recent Episodes
S2E5 You Are Not Your Brand - with Desislava Dobreva
In this episode, Alex is joined by branding expert and keynote speaker Desislava Dobreva to explore the relationship between identity, success, and personal brand.They discuss why you are not your…
S2E4 Another Level, Another Devil
Why does everything seem to stop working right when your business was gaining momentum?In this episode, Alex explores the moment many entrepreneurs hit when they’re approaching their next level of…
S2E1 When Life is Lifing
Season 2 opens with something I hadn’t planned to talk about.At the start of this year, I lost my mum.I debated whether to record this episode at all. I didn’t want to commoditise grief. I didn’t…
S2E3 The Real Trust Recession
Business feels harder right now.Sales are slower. Launches don’t land the same way they used to. And many people in the online space are blaming something called the “trust recession.”But what if the…
S2E2 The Cost of Success
What if the real fear isn’t failure… but becoming someone you don’t recognise?In this episode, Alex explores why the fear of success often shows up as an identity crisis. From performing success…
Can we skip to the good part?
A pause, a delay,A call from the ether!I’m half way between 2 seasons but I felt a need to share.So often we want to skip ahead to “the good part” where we get to enjoy the fruits of our labour.But…
S1E10 Discipline vs Alignment; why are you really out of flow?
Featuring Quarterly Planning ClubOriginally published 7th September 2025
S1E9 Who tf is Alex Coward anyway?!
It's probably about time I introduced myselfFor anyone who wants my career history - you can get that yourself on my Linkedin Page here: https://www.linkedin.com/in/alexcoward-arc/For everyone else,…
S1E8 The Pirate Code
For The Actual Results ClubInspired by the ‘cultural codes’ recommended by Desislava Dobreva and in the book “Be More Pirate” by Sam Conniff, we have developed our very own Pirate Code for The Actual…
S1E7 Guilt Free Time Off
Myth, Legend, or Attainable Reality?Is it possible to take real time off when you run a business, without ruining your success?Originally published 14th August 2025
S1E6 The 20 Minute Habit that Changed Everything
Discipline, knowledge & industry standardsNot a recent challenge, but a habit I intentionally put in place in January this year thanks to inspiration from Chiara MazzuccoThe habitInsecurity vs…
S1E5 What's in a Name?
This week we are talking about the worst part of offer creation… naming the damn thing!The paralysis of needing the name to build the assetsTrust your gut vs trust your mentorsA very needed change…
S1E4 The Death of the Nice Girl
"Nice is not a brand"Hearing Desislava Dobreva talk about “nice” not being a basis for a strong brand at PeakefestCoaching myself through my own resistance to thatLooking at how my marketing has not…
S1E3 Consistency
Did I fail already?I missed a week - is it all over?Did I fail?Listen and find outOriginally published 16th July 2025
S1E2 Shame
An exploration of the shame we carry as entrepreneurs and what might be if we were able to let go of that.
S1E1 What If I Fail?
Watch me f**k up a podcast!This is an invitation to join me as I explore.Explore what it takes to build a podcast.Explore what it means to navigate imposter syndrome.Explore what it’s like to release…
Frequently Asked Questions
What If I Fail? has published 16 episodes since June 2025, covering topics in Business, Entrepreneurship.
What If I Fail? is currently highly active with new episodes daily. Average episode length is 22m.
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