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32 episodes for longitudinal research
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Content Positioning
NOT your celebrity marketing podcast. This show features the career stories of relatable marketing professionals who work for both prestigious organisations and start-ups/SMEs or are freelancers/agency owners.
Tune in and you might just come across your former or future CMO.
About the Host:
Ana Rogerson is a marketing professional turned entrepreneur with 13 years of marketing experience in the B2B technology space.
With an international background, Ana has completed her undergraduate and postgraduate studies in three different countries, and has worked for both UK and US SMEs.
She is a career coach for marketing professionals from the UK and abroad.
On this podcast, Ana and her guests talk about the good, the bad and the ugly sides of the marketing profession; with the aim of educating, encouraging (and perhaps amusing) aspiring or existing marketers - especially those struggling in their work.
Recent Content Cues
Recent Episodes
S1E33 Preparing for Life After Uni - Portfolios, Job Hunting and a Healthy Dose of Audacity
Preparing for Life After Uni - Portfolios, Job Hunting and a Healthy Dose of Audacity Lois Turley/Rawan ElGindy/Ana Rogerson …
S1E32 Storytelling Extraordinaire - Meena McDonald - Shares Her Tips for Good Marketing and Career Growth
Visit Meena McDonald’s website to learn more.
S1E31 Don't Want to Step into Leadership Positions? Do This Instead.
For career coaching services, please visit my website: Marketing Career Advice - 1 to 1 Sessions
S1E30 The Power of Building Credibility in Marketing ft Margaux Grasso (Marine Biologist turned Marketer)
Download Margaux’s guide: Why marketing isn’t valued and how to change that for more actional advice for marketing professionals.
S1E29 Better Together: Career Growth and Community with Girls in Marketing Founder - Olivia Mae Hanlon
S1E28 When Finance Meets Marketing: Career Chat with Urmi Hossain
S1E27 [ROMANIAN] ROMÂNCE DE SUCCES: GEORGIANA GHICIUC, ANTREPRENOARE ȘI DESIGNER MAD SHOES
Iarăși mă doare maxilarul pentru că am zâmbit prea mult! Dar nu se poate altfel când invitata mea este Georgiana Ghiciuc - designer și fondator al brandului de pantofi 💗 MAD Shoes (). Pe lângă acest…
S1E26 The Journey of a Bestselling Author - Phil Treagus-Evans, Human-First Marketing
The Journey of a Bestselling Author - Phil Treagus-Evans, Human-First Marketing Phil Treagus-Evans/Ana Rogerson …
S1E25 Freelancing Stories ft. Lucy Smith | THISTL FOUNDER
Freelancing Stories ft. Lucy Smith | Your Marketing Big Sister Podcast Lucy Smith/Ana Rogerson …
S1E24 Career Advice from a Senior Director of Talent and Development - Nick Halder
Career Advice from a Senior Director of Talent and Development - Nick Halder Nick Halder/Ana Rogerson …
S1E20 [ROMANIAN] ROMÂNCE DE SUCCES: Georgiana Dragomir, ANTREPRENOARE ȘI CEO.
S1E21 "Better Trained Marketers Lead to Better Products" Gavin LlewelLyn - CIM Course Director
KEY TAKEAWAYS1. Risk-taking can lead to significant career growth opportunities.2. Understanding both client and agency perspectives enhances marketing effectiveness.3. "Interviews are a necessary…
S1E20 Diversity in Marketing: Creating Inclusive Workplaces One Team at a Time
KEY CONCLUSIONS1. Diverse marketing teams lead to better campaigns. Inclusive marketing practices can attract a wider audience.2. Age diversity within a Marketing team is crucial for understanding…
S1E19 “I Saw Potential Where Others Saw Problems” Georgiana Dragomir, CEO - Grapefruit.RO
KEY DISCUSSION TOPICSStrategies for CEOs during challenging times. Flexibility and adaptability are key in navigating business challenges. Open communication fosters collaboration and problem-solving…
S1E18 Avoid Creating a Marketing Plan that Flops
I love to see marketing professionals succeed and we all know that it starts with the marketing plan. Here’s how to create a plan that won’t flop, won’t make you look bad and will support the…
S1E17 Working the Future - A Pragmatic Discussion About AI With Jon Bains
“What we do see is people aren't being replaced when they leave. So you have more natural attrition.Certainly in creative industries there are fewer entry level jobs because a lot of those starter…
S1E16 Rewriting Your Career: A Marketer’s Journey From Corporate to Freelancing
“Really think about who you're writing for, you don't want to just write about the features all the time or how great your product is. You want to think about your audience. What are their pain…
S1E15 How To Start a New Job on the Right Foot
Throughout my career, I’ve started new jobs a handful of times. My experience - including both mistakes and things done correctly - has informed this episode in which I’m sharing a few…
S1E14 The Value of Formal Marketing Education in a Free-Resource World
Kiran is the CEO of Cambridge Marketing College, a Chartered Marketer, Fellow of the CIM and Freeman of the Worshipful Company of Marketors.Kiran is the author of Assessing the Marketing Environment…
S1E13 From Anxious to Accomplished: Mastering Event Management Essentials
Are events making you feel anxious? Are you new to the event arena and don't know where to start? You're not alone, I was there too.In this episode, I'm sharing a few of the key lessons I've learned…
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