Publishing Details
About This Podcast
Writing a nonfiction book is one thing. Publishing it with purpose—and turning it into a powerful platform for your business—is another.
You’ve poured your heart into your nonfiction book—and now you’re ready to publish it, market it, and use it to grow your business. But with so many book publishing options (self-publishing, hybrid, traditional), how do you choose the best one for your goals?
Welcome to Your Path to Book Publishing—the podcast that guides nonfiction business and self-help authors through the five essential phases of the author journey: Book Development, Book Publishing, Author Branding, Launch & Book Marketing, and Beyond the Book.
Hosted by publishing strategist Zach Kristensen and powered by Juxtabook, each bite-sized episode helps you answer the real questions:
- What’s the best book publishing path for me—self-publishing, hybrid, or traditional?
- How do engage in book marketing effectively?
- How do I use my book to boost visibility, increase sales, and attract new clients or speaking gigs?
This show isn’t just about book publishing—it’s about turning your book into a strategic business asset. Whether you want to build your authority, streamline your marketing, or sell 10,000+ copies in your first year, we’re here to help you make it happen.
Turn Your Book Into a Business Asset—Not Just a Passion Project
Hit play to discover how to confidently publish your book, launch with purpose, and build a legacy that lasts.
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Recent Episodes
A Book Launch That Builds Buzz, Reviews, and Business Opportunities | Author Guest: Josh Porter
A successful book launch does not happen by accident. It takes planning, focus, communication, and a clear understanding of what your book is meant to do after it enters the world.In this episode of…
Your Book Launch Strategy Starts With Your Why
No two books are exactly alike, and no two authors have the same goals. So your book launch strategy shouldn’t be one-size-fits-all either.In this episode of Your Path to Book Publishing, we’re…
Author Habits That Help You Sell More Books and Build Reader Trust
Author habits are not just about writing every day, hitting a word count, or trying to create the perfect routine. They are about building momentum, creating a better experience for your readers, and…
How to Make Your Book More Memorable Through Storytelling
How do you make your book more than a collection of facts, ideas, or lessons?In this episode of Your Path to Book Publishing, Zach is joined by author, ghostwriter, editor, and screenwriter Platt…
The Book Publishing Habits Successful Authors Learn Over Time
In this episode of Your Path to Book Publishing, we continue the author habits series with guests Jones Loflin and Todd Musig, co-authors of Juggling Elephants and Getting to It.Jones and Todd share…
How to Build Better Author Habits Without Trying to Be Perfect
What habits actually help authors make real progress?In this episode of Your Path to Book Publishing, a new series on author habits begins with a look at how routines, consistency, and mindset shape…
What Your Author Brand Is Really Built On
What is an author brand really built on?This episode of Your Path to Book Publishing pulls together key insights from the recent author branding series, including lessons inspired by conversations…
What Actually Builds an Author Brand? Relationships, Reputation, and Showing Up | Ty Schmidt
Building an author brand can feel messy.You are trying to figure out how your brand connects to your book, how your book supports your brand, and how to actually show up online in a way that feels…
Author Branding and Bravery: Move Forward Before You Feel Ready | Jill Schulman
What does bravery really look like for authors?In this episode of Your Path to Book Publishing, Zach talks with Jill Schulman, author of The Bravery Effect, about fear, uncertainty, and what it takes…
What Author Branding Really Means for Nonfiction Authors
If the phrase author branding feels vague, overused, or like it only applies to logos and visuals, this episode will help you think about it in a much more practical way.In this episode of Your Path…
How Book Publishing, Branding, and Marketing Work Together for Nonfiction Authors
If you’ve been thinking about writing, branding, and marketing as separate parts of the author journey, this episode will help you see how connected they really are.In this episode of Your Path to…
How Ghostwriting, AI, and Strategy Shape a Better Nonfiction Book | Expert guest Emily Crookston
If you’ve ever wondered whether you should write your book yourself, hire help, or use AI in the process, this episode is for you.In this episode of Your Path to Book Publishing, Zach talks with…
How Publishing a Book Elevates Your Authority, Brand, and Speaking Opportunities | Denise M. Thomas
Many aspiring nonfiction authors hope that publishing a book will open new doors for their career.But what actually happens after you publish a book?For many coaches, consultants, speakers, and…
The 5 Phases of the Author Journey — Why It’s More Than Just Book Publishing
Many aspiring nonfiction authors think the journey is simple: write the book and publish it.But book publishing is only one phase of a much bigger author journey.In this episode of Your Path to Book…
A New Chapter for Your Path to Book Publishing —And What It Means for Nonfiction Authors
After 130 episodes, it’s time for an evolution. In this episode, I’m pulling back the curtain on why we are shifting the format of the show and how these changes are designed to help you—the…
You Don’t Want a Bestselling Book. You Want What It Brings You.
Almost every nonfiction author says it at some point:“I want to be a New York Times bestselling author.”It sounds ambitious. It sounds impressive. It sounds like the gold medal of publishing.But in…
How to Choose the Right Book Idea: The First Step in Your Nonfiction Author Journey
Many nonfiction authors believe the first milestone of writing a book is finishing a draft.It’s not.In this episode of Your Path to Book Publishing, we explore the often-overlooked stage that…
“I Don’t Know Where to Start My Book Publishing Journey” as a Nonfiction Author
Feeling stuck at the starting line of book publishing is more common than most authors realize.In this episode of Your Path to Book Publishing, the focus is on the real reason aspiring nonfiction…
What Really Happens on Book Launch Day (A Launch Day Case Study: Connect Deeper)
What Really Happens on Book Launch Day (A Real Hybrid Publishing Case Study)Book launch day doesn’t always go the way authors expect.In this episode of Your Path to Book Publishing, we share a…
The Hidden Writing Delays That Slow Down Book Publishing for Nonfiction Authors
Why does book publishing almost always take longer than expected?For nonfiction authors — especially coaches, consultants, speakers, and thought leaders — delays in the writing and publishing process…
Frequently Asked Questions
Your Path to Book Publishing has published 149 episodes since September 2023, covering topics in Arts, Books.
Your Path to Book Publishing is currently highly active with new episodes weekly. Average episode length is 9m.
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