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Recent Episodes
S2E2 Questions on Publishing Your Business Book with Carrie Birmingham
📚 First-Time Author Interview: Essential Questions Before You Publish Your Business Book Thinking about writing your first business book? Before you dive in, there are crucial questions every…
S2E1 Social Media Marketing and AI with Lexie Barker
Lexie Barker from Socials for Creatives shares her practical three-step AI Strategy Loop Framework that transforms artificial intelligence from another overwhelming tool into your strategic business…
S1E53 Season 1 Finale: Systems-Building for Small Businesses Best Bits (Ep53)
Is your marketing creating real impact, or just random noise?Could implementing one system change your entire business trajectory?What if you've been building your marketing the wrong way…
S1E52 Why Do Some Businesses Fail To Hit Their Growth Goals? (Ep52)
➡️ Is your expertise becoming a prison rather than a pathway to growth?➡️ Do you solve everyone's problems except your own business growth?➡️ Are you trapped by your own brilliance?Here's how "The…
S1E51 How To Stop Missing Out On Reviews From Happy Clients (Ep51)
You did excellent work. Your client was thrilled. But that glowing review they promised? Nowhere to be found. If this sounds painfully familiar, this episode is for you. Reviews are your silent…
S1E50 The Non-Marketer's Guide to Lead Generation (Ep50)
How do businesses without marketing expertise generate leads that convert? This episode explains a simple system for finding, nurturing, and converting leads when your business gets paid for a skill…
S1E49 Build Backwards: The Path to Predictable Profits (Ep49)
What if everything you've been taught about growing your business is in the wrong order? Want to know exactly which systems to build first - and why? Are you tired of delivering great work that…
Your Marketing Plan Is Backwards (Start Here Instead) (Ep48)
Is your business stuck chasing leads without seeing sustainable growth? Wondering why marketing feels harder than it should? Are you tired of "gurus" claiming more leads will solve everything?In this…
S1E47 Why Your Marketing Reaches Only 2% of Buyers (Ep47)
Teaser Episode 2 for the LEMONADE Plan book releaseAre your marketing efforts only connecting with the tiny fraction of prospects ready to buy today? Most businesses focus entirely on the 2% ready to…
Why I Have Written The LEMONADE Plan Book (Ep46)
Is your marketing more random than strategic?Are you spinning your wheels without real business growth?Do you know why most small businesses struggle to convert leads?On this episode, I introduce the…
5 Mistakes To Avoid When Creating Landing Pages (Ep45)
Is your landing page failing to convert visitors into leads? Are people leaving your website without taking action?In this episode, discover the five most common landing page mistakes that could be…
Landing Pages That Aren't On Your Own Website (Ep44)
Are your lead generation efforts limited to your own website? Could you be missing valuable opportunities to capture leads elsewhere? What if some of your best landing pages weren't even on your own…
What Are The Best Bottom Of Funnel Landing Pages? (Ep43)
Are your landing pages speaking to the wrong audience at the wrong time?Do you worry about scaring away early-stage prospects with hard-sell messages?Not sure exactly what to include in your…
How To Use Middle of Funnel (MOFU) Landing Pages (Ep42)
Are your landing pages missing the mark with prospects who want solutions?Confused about what content belongs in the middle of your funnel?Need help turning researchers into leads?Find out how to…
What Top of Funnel Landing Pages Can You Use On Your Website? (Ep41)
Are your website visitors slipping away without a trace? Wondering if your landing pages are too complicated - or too basic? Not sure which type of landing page to use for new visitors?Get clear on…
What Are The 11 Types of Landing Pages? (Ep40)
Are your website visitors leaving without taking action? Think landing pages are just for the tech-savvy? Worried you're missing out on leads because your pages aren't working hard enough?Get clear…
Introduction To The Landing Pages Mini-Series (Ep39)
Have you heard that you need a 'landing page' to promote your services? Does the idea of creating a landing page fill you with dread - or confusion? Do you know the difference between a landing page…
Systems Management - Products and Intellectual Property (Ep38)
Guard your business's core: products and intellectual property. Learn to shield unique methods, digital assets, and brand identity. Find out how to back up key business materials and keep things…
Systems Management - Passwords and Systems Security (Ep37)
Have you ever managed to lock yourself out of the software you need to run your business? Has your website or any social profiles ever been hacked or targeted? Do past employees or freelancers you no…
Systems Management - Tech Platforms In Your Business (Ep36)
Is digital clutter from all the apps in your business holding you back? This episode helps categorise the two main types of apps in your business as a first steps to helping you to simplify your…
Frequently Asked Questions
Zest for Business has published 56 episodes since January 2024, covering topics in Business, Entrepreneurship.
Zest for Business is currently dormant with new episodes weekly. Average episode length is 22m.
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