Care to CEO
TopHealth Media
Publishing Details
About This Podcast
The only podcast built for underdog entrepreneurs, everyday people, and caregivers who want to build their own care-based business (Group Homes, Home Care, Foster Care, Behavioral Health Housing, Veteran Housing, etc.) without a trust fund or a fancy degree.
This show is hosted by Crystal Smith, a former CNA turned CEO & City Councilwoman, who shares the real, unfiltered, from-the-trenches playbook, helping you focus on the transformation journey from being an overworked and underpaid worker to becoming CEO and business owner — just like Crystal did — with tactical steps, mindset shifts, mentorship, and hard truths.
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Recent Episodes
S2E2 Earned Authority: How Crystal Smith Leads Her Business, Family, and Community
Welcome back to Season 2 of “Care to CEO”! This season is all about earned leadership, integration, and transformation, and Crystal Smith’s journey is a masterclass in building, scaling, and leading…
S2E1 Why Letting Go Is the Key to Service Business Growth
Welcome to Season 2 of Care to CEO! In this episode, Crystal Smith, CEO and former city councilwoman, kicks off the season with an honest conversation about the essential shift every service-based…
S1E13 Real Estate Power Moves for Care Business Owners: Avoiding Pitfalls and Building Wealth
Welcome back to Care to CEO! In this powerful season finale, Crystal Smith dives into one of the most critical and challenging aspects of running a care-based business: real estate. Whether you’re…
S1E12 Building a Healthcare Empire Together: Marriage, Entrepreneurship, and Lessons from Care to CEO
Welcome to episode 12 of Care to CEO! In this heartfelt and inspiring episode, Crystal Smith and her husband, Ryan Smith, pull back the curtain on what it's really like to build a healthcare business…
S1E11 Real Mentorship Revealed: Building Legacy and Confidence in the Home Care Business
Welcome back to Care to CEO, the show where real-life experiences transform into ownership, leadership, and lasting legacy. In today’s episode, host Crystal Smith, an entrepreneur, mentor, and…
S1E10 How to Price Your Care Services With Confidence and Shift Into a CEO Mindset
Welcome to the 10th episode of Care to CEO! This is the show where caregivers learn to step confidently into entrepreneurship and turn their passion for helping others into thriving, profitable…
S1E9 Building Loyalty in Care: How to Keep Clients and Grow Your Agency
Welcome back to Care to CEO, the podcast where we empower real people to build thriving care businesses. In this episode, the inspiring Crystal Smith digs into a topic that’s truly at the heart of…
From Caregiver to CEO: How Anyone Can Launch a Successful Home Care Business
Welcome back to Care to CEO, the podcast that proves extraordinary care businesses are built by ordinary people; no white coats or business degrees required. In today’s episode, you´ll hear from the…
S1E8 Turning Dreams Into Dollars: How to Land Your First Paying Client in Care
Welcome back to Care to CEO, the go-to podcast for people dreaming of building real businesses in the care industry. In today’s episode, Crystal Smith takes us on the journey from securing a license…
S1E7 Turning Soft Skills Into CEO Strength: Crystal Smith’s Journey to Leadership
Welcome back to Care to CEO, the podcast where everyday caregivers transform into confident care entrepreneurs. In this episode, Crystal Smith - Mother, former CNA, Black Woman CEO, and City…
S1E6 Building a Bulletproof Care Business: Staffing, Systems, and Sanity with Crystal Smith
Welcome back to another episode of Care to CEO, the show where caregivers and everyday people get the inside scoop on building confident, sustainable care businesses. In today’s episode, host Crystal…
S1E5 The Ugly Truth: Surviving Burnout, Staffing Nightmares, and Hard Lessons in Care Business
Welcome back to Care to CEO, the podcast where caregivers become confident care entrepreneurs. In this candid episode, “The Ugly Truth: The Hardest Parts of Running a Care Business,” host Crystal…
S1E4 From Caregiver to CEO: Step-by-Step Licensing and Getting Paid in the Care Industry
Welcome back to Care to CEO, the podcast that helps caregivers and underdogs take bold steps toward confident business ownership in the care industry! In this episode, host Crystal Smith cuts through…
S1E3 The Untold Opportunities in Group Homes and Non-Skilled Care for Everyday Caregivers
Welcome back to Care to CEO, the podcast that empowers caregivers, everyday people, and underdogs to embrace their inner entrepreneur - especially in the care industry. In today’s episode, host…
S1E2 From Caregiver to CEO: Crystal Smith’s Journey of Compassion, Resilience, and Entrepreneurial Growth
Welcome to Episode 1 of Care to CEO! In this inspiring kickoff, we introduce you to our host: Crystal Smith, a remarkable caregiver-turned-entrepreneur who shares her heartfelt journey from humble…
S1E1 Care to CEO - By Crystal Smith - Show Promo
The only podcast built for underdog entrepreneurs, everyday people, and caregivers who want to build their own care-based business (Group Homes, Home Care, Foster Care, Behavioral Health Housing,…
Frequently Asked Questions
Care to CEO has published 16 episodes since April 2025, covering topics in Alternative Health, Business.
Care to CEO is currently highly active with new episodes monthly. Average episode length is 37m.
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