Fandom Unpacked
Situation
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About This Podcast
Come inside the minds of the world's greatest leaders of live experience brands with the Fandom Unpacked podcast series. Featuring conversations with the leaders on the front lines of brands who shape our culture, join us as we dive into the powers and forces that drive audience connection, loyalty, and lasting fandom.
Hosted by Damian Bazadona (Situation), Peter Yagecic (A Mind at Work Consulting), and Maureen Andersen (INTIX).
Fandom Unpacked is powered by Situation – the world’s leading marketing agency for live experience brands.
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Recent Episodes
ICYMI: The Whole City Is Showing Up for The NBA Finals
Game 4 of the NBA Finals is tonight. If you live even remotely close to New York, you're feeling the fandom.It sent us back to a conversation with Bronwen O'Keefe, Head of Brand Marketing and Content…
S2E14 The Harlem Globetrotters Bring Joy To The Court
Everybody recognizes the Harlem Globetrotters. The more interesting question is why people keep coming back, and why first-timers leave feeling like they just joined something. We talk with Bronwen…
ICYMI: The Savannah Bananas and the Surprisingly Serious Business of Fun
We break down how the Savannah Bananas build a fan experience by doing the exact opposite of “normal” and keeping everything anchored to entertainment. We hear from co-owner Emily Cole on the…
S2E13 The Live Experience Brand Behind Channing Tatum’s Biggest Movie
Staying home has never been easier, which makes the decision to go out more meaningful and more demanding. We sit down with Vincent Marini, President of Content and Production at Free Association…
ICYMI: Broadway's Biggest Concert is Coming Up
Tony nominations dropped last week, and if you work anywhere near Broadway, you felt it. But every year the same question comes up: how do you bring people who don't follow the industry closely into…
ICYMI: Are The Tonys Broadway's Biggest Concert?
Tony nominations dropped last week, and if you work anywhere near Broadway, you felt it. But every year the same question comes up: how do you bring people who don't follow the industry closely into…
S2E12 Speaking My Language: A Conversation with Gordon Cox
You know that feeling when you’re watching a live show and realize you’re working harder to understand what's going on than actually enjoying it? That’s the reality for a lot of international…
ICYMI: Drive To Survive Turned Drivers Into Stars And Changed Fandom
The New York Auto Show passing by our office triggers a sharp memory about how global fandom works when the main event is far away. We revisit Jonathan Linden’s thinking on the F1 Exhibition and how…
S2E11 Merch That Sells The Memory Long After Curtain Call
Merchandise can feel like a simple souvenir until you realize it’s doing three jobs at once: capturing the emotional high of a live event, extending the brand into everyday life, and quietly selling…
ICYMI: What March Madness Carries Into the Pros
If you've ever wondered what peak fandom actually looks like, this one's your answer. March Madness just wrapped, and watching those final moments — the upsets, the eruptions, the arenas turned into…
S2E10 How New York City Tourism + Conventions Sells The Iconic And The Unexpected
New York City is one of the most famous “brands” on earth, yet selling a trip to NYC still comes down to the same hard question every marketer faces: how do you keep something iconic feeling…
S2E9 Escaping Into Audacious New Worlds with Spiegelworld
A circus company that builds entire worlds does not stop at the stage. We're joined by Spiegelworld CMO Lindsay Sanna to unpack how immersive live entertainment becomes real fandom when every detail…
S2E8 How Carnegie Hall Balances Legacy, Innovation, and Fans
Ever wondered how a legendary stage keeps pace with a hundred different audiences at once? We sit down with Carnegie Hall’s Chief Marketing Officer, Sara Villagio, to explore how a 135-year-old…
S2E7 From Vegas Stages To VIP Magic: How Caesars Builds Unforgettable Nights
Step onto the INTIX show floor with us in Las Vegas as we sit down with Amy Graca, Senior Vice President of Entertainment at Caesars Entertainment, to unpack how an ordinary ticket becomes an…
S2E6 The Results Are In: Recapping the 2026 Live Entertainment Leadership Survey
What makes a show truly “worth it” when wallets feel tight and the pace of change won’t slow down? We sat down on the floor at INTIX to unpack new survey data from leaders across live entertainment…
S2E5 The Year in Fandom: How Sports, Culture & Entertainment Leaders Build Fans
If you care about how fandom really grows, this year-end review is your field guide. We pulled threads from dozens of candid conversations across sports, Broadway, music, family entertainment, and…
S2E4 Fans First, Entertain Always: How The Savannah Bananas Turn Baseball Into Joy
What if a sports team stopped selling your attention and started earning your trust? We sit down with Emily Cole, whose company, Fans First Entertainment, owns the Savannah Bananas, to unpack how…
S2E3 You Had To Be There: Randy Weiner on Making Immersive Experiences Fans Can’t Quit
What happens when a show stops asking you to watch and starts inviting you to be seen? We sit down with impresario Randy Weiner, the creative force behind Sleep No More, Queen of the Night, The Box,…
S2E2 Making the Point: How Loyalty Programs Strengthen Live Entertainment
Want to see how a loyalty program actually moves behavior without feeling transactional? We sit down with Katie Dalton, president of Audience Rewards, to unpack the mechanics that turn a thrilling…
S2E1 Fandom on the Field: How Sports Move the Masses
What makes someone stick with a team through losing seasons, changing conferences, and shifting media deals? We dig into the core of modern fandom with Clinical Assistant Professor of Sport…
Frequently Asked Questions
Fandom Unpacked has published 36 episodes since October 2024, covering topics in Arts, Business.
Fandom Unpacked is currently highly active with new episodes weekly. Average episode length is 31m.
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