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About This Podcast
Come inside the minds of the world's greatest leaders of live experience brands with the Fandom Unpacked podcast series. Featuring conversations with the leaders on the front lines of brands who shape our culture, join us as we dive into the powers and forces that drive audience connection, loyalty, and lasting fandom.
Hosted by Damian Bazadona (Situation), Peter Yagecic (A Mind at Work Consulting), and Maureen Andersen (INTIX).
Fandom Unpacked is powered by Situation – the world’s leading marketing agency for live experience brands.
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Recent Episodes
S2E8 How Carnegie Hall Balances Legacy, Innovation, and Fans
Ever wondered how a legendary stage keeps pace with a hundred different audiences at once? We sit down with Carnegie Hall’s Chief Marketing Officer, Sara Villagio, to explore how a 135-year-old…
S2E7 From Vegas Stages To VIP Magic: How Caesars Builds Unforgettable Nights
Step onto the INTIX show floor with us in Las Vegas as we sit down with Amy Graca, Senior Vice President of Entertainment at Caesars Entertainment, to unpack how an ordinary ticket becomes an…
S2E6 The Results Are In: Recapping the 2026 Live Entertainment Leadership Survey
What makes a show truly “worth it” when wallets feel tight and the pace of change won’t slow down? We sat down on the floor at INTIX to unpack new survey data from leaders across live entertainment…
S2E5 The Year in Fandom: How Sports, Culture & Entertainment Leaders Build Fans
If you care about how fandom really grows, this year-end review is your field guide. We pulled threads from dozens of candid conversations across sports, Broadway, music, family entertainment, and…
S2E4 Fans First, Entertain Always: How The Savannah Bananas Turn Baseball Into Joy
What if a sports team stopped selling your attention and started earning your trust? We sit down with Emily Cole, whose company, Fans First Entertainment, owns the Savannah Bananas, to unpack how…
S2E3 You Had To Be There: Randy Weiner on Making Immersive Experiences Fans Can’t Quit
What happens when a show stops asking you to watch and starts inviting you to be seen? We sit down with impresario Randy Weiner, the creative force behind Sleep No More, Queen of the Night, The Box,…
S2E2 Making the Point: How Loyalty Programs Strengthen Live Entertainment
Want to see how a loyalty program actually moves behavior without feeling transactional? We sit down with Katie Dalton, president of Audience Rewards, to unpack the mechanics that turn a thrilling…
S2E1 Fandom on the Field: How Sports Move the Masses
What makes someone stick with a team through losing seasons, changing conferences, and shifting media deals? We dig into the core of modern fandom with Clinical Assistant Professor of Sport…
S1E17 From the NBA and Cirque to Iconic Venues: Fandom from Every Angle
How can physical spaces enhance rather than simply contain fan experiences? Kristina Heney, EVP of Marketing at Oak View Group, takes us on a fascinating journey through the evolution of fan-venue…
S1E16 How Feld Entertainment Keeps Audiences Coming Back, Generation After Generation
What does it take to create extraordinary family entertainment that spans generations? Jim Moseley, VP of Event Marketing and Sales, Northeast, for Feld Entertainment, pulls back the curtain on how…
S1E15 Rewriting the Playbook: What the Rise of The Gist Says About the Future of Fandom
Ever felt like sports media wasn't speaking your language? Jacie deHoop, co-founder of The Gist, is changing that conversation by creating content for "GISTers" – predominantly female, millennial and…
S1E14 Serving the Future: How the US Open Became a Culture-First Sports Brand
The electric energy of the US Open Tennis Championships goes far beyond the baseline. In this illuminating conversation, Nicole Kankam, Managing Director of Pro Tennis Marketing & Entertainment…
S1E13 Broadway’s Press Corps on the Fans Who Keep It Going
What does it mean to be a Broadway fan in today's digital world? In this illuminating conversation with top industry leaders from Playbill, Broadway News, and BroadwayWorld, we dive deep into the…
S1E12 From Club to Kingdom: The Power of the Disney Fanbase with D23
What happens when you gather Disney's most passionate fans in one community? Michael Vargo, Senior Vice President of D23, Corporate Events & Walt Disney Archives, reveals the magic behind…
S1E11 Fueling Resilience: As Arts Funding Tightens, Building Connection & Community with Tessitura
Arts and Culture organizations are navigating unprecedented challenges with remarkable resilience. This powerful conversation with Andrew Recinos, President and CEO of Tessitura, reveals how arts…
S1E10 The Heart of Travel Fandom: A Digital Journey with Southwest Airlines
What makes an airline inspire true fandom in an industry often reduced to price comparisons and schedule convenience? In this fascinating conversation with Andrew Harvell, Manager of Digital Strategy…
S1E9 AI’s Impact on Live Entertainment: Unpacking the Business Effects on Sports, Arts, and Ticketed Events
The intersection of artificial intelligence and modern fandom is transforming how we discover, experience, and connect with live events. In this enlightening conversation, Janette Roush, Chief AI…
S1E8 Fandom at Sea: Building Passionate Communities with Sixthman
What happens when you give passionate fans five uninterrupted days with their favorite artists, chefs, comedians, or creators in the middle of the ocean? Pure magic, according to Jeff Cuellar, CEO of…
S1E7 Turning Audiences into a Multigenerational Fanbase at PBS
Ever wonder why people proudly wear PBS merchandise as a badge of identity when nobody's sporting ABC t-shirts? Amy Wigler, Vice President of Multiplatform Marketing and Content for PBS, reveals the…
S1E6 Creating Authentic Fan Experiences and Lasting Loyalty with the New York Red Bulls
What truly separates an ordinary gameday from an unforgettable sports experience? For the New York Red Bulls, it all comes down to their meticulously crafted "street to seat" philosophy that…
Frequently Asked Questions
Fandom Unpacked has published 25 episodes since October 2024, covering topics in Arts, Business.
Fandom Unpacked is currently highly active with new episodes monthly. Average episode length is 31m.
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