Fit Biz U
Jill Lockwood
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Recent Episodes
FBU 617: Important Live Launch Insights for 2026
Is it time for a new launch strategy? Jill shares her insights on a new launch strategy she calls "long runway, shortcut open," which centers on building anticipation and demand for a program weeks…
FBU 616: The 5 Content Types I'm Using in my 30-Day Reels Challenge
Every June, Jill runs a 30-day Reels challenge on Instagram. Today, she's sharing how she plans her content for the month using a framework she calls the "Five R's." The five content types are Reach…
FBU 615: James Wedmore on AI, a Trust Recession + How to Stand Out Online
In this episode, Jill sits down with her business mentor, James Wedmore, for a wide-ranging conversation about what it really takes to build a sustainable online business. James challenges listeners…
FBU 614: Are We in a Trust Recession?
There's a growing skepticism toward online coaches and internet marketers, so in order to run a successful online business, we have to overcome this. These feelings of distrust come from a…
FBU 613: 3 Non-Negotiables to Build a Profitable SLO
In this episode, Jill breaks down the self-liquidating offer—a paid traffic sales system where ads send cold audiences directly to a low-ticket checkout page—and shares the three must-haves for…
FBU 612: Why Having a Personal Brand is Now Non-Negotiable in 2026
Personal branding is more essential than ever in 2026, especially as AI lowers the barrier to entry for online coaching and floods the space with homogenized content. Neither ads nor AI can replicate…
FBU 611: 4 Tweaks I've Made to My Email Marketing to Accommodate Shorter Attention Spans
Today, Jill shares four practical tweaks she's been making to her email marketing strategy to adapt to shorter attention spans and busier inboxes: keeping emails shorter overall (especially…
FBU 610: Should You Follow Back People Who Follow You On Social Media?
Should follow back people who follow you on social media? While there's no obligation to do so, there might be real strategic value in following back accounts that look like potential ideal…
FBU 609: 3 Sales Mechanisms Working for High-Ticket Right Now
There are plenty of ways to sell your high-ticket coaching offers, but not every method will work for every person. Today, Jill shares 3 sales mechanisms her clients have been using to great success.…
FBU 608: Make These 2 Counterintuitive Energetic Shifts to Close More Sales
If you're ready to up your sales technique, there are two energetic shifts you need to try. The first is adopting an "interview energy"—approaching sales conversations from a place of confidence and…
FBU 607: How to Handle Clients Not Getting Results or Even Leaving Your Containers Angry or Disappointed
It's uncomfortable but inevitable—some clients will leave your coaching container feeling disappointed or unfulfilled, even when you've delivered on every promise. As your business scales and you…
FBU 606: Why Authentic Connection Beats Strategic Networking Every Time
There is a stark difference between genuine connection and transactional networking in the online business space. Jill made her own early career mistakes—like chasing the attention of industry…
FBU 605: Earn That Cringe Archive, Baby
Everyone who runs a successful online business started at the very beginning, and that means having content that makes you cringe a little bit. The only way to truly improve at business skills like…
FBU 604: Building a Long, Lucrative Career Online Vs. a "Junk Food Business"
The current state of the online fitness and wellness business landscape in 2026 is constantly changing—there are new shifts every day driven by AI, GLP-1 medications, economic uncertainty, and…
FBU 603: Run a Successful Priority List Launch Using "The Velvet Rope Method"
Is it time for you to try a fresh spin on the traditional waitlist approach? Jill's "priority list launch" strategy is designed to build exclusivity and demand for small group coaching offers. The…
FBU 602: Micro-Solution Messaging Vs. "Quick Fix" Messaging
Micro solution messaging is not the same as quick fix marketing, and mastering the distinction is essential for selling your coaching offers. Using vague, broad promises like "lose weight" or "get…
FBU 601: 5 Non-Negotiable Tasks Your VA Should Be Doing For You
In this episode, Jill shares her top five non-negotiable tasks every business owner should delegate to a virtual assistant. Drawing from her own experience—starting with her mom as her first VA back…
FBU 600: Making a Case For Your Service by Nullifying All Other Options
If you want to convert your followers into paying clients, you have to be able to communicate the necessity of your services. Today Jill breaks down three types of marketing: pro-marketing…
FBU 599: Increase Your Sales Conversions By Diagnosing These 4 Things for Prospects (+ How I Close 90% of My Sales Calls)
Sales don't have to be sleazy and they don't have to be difficult, either. In this episode, Jill breaks down four essential diagnostics that will make your sales conversations more effective and help…
FBU 598: Are Freebies Dead?
There are internet business coaches claiming that freebies are dead—are they? While freebies are evolving in use, they remain a vital tool for building a legacy business. When something, like a…
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Fit Biz U has published 606 episodes since November 2020, covering topics in Business, Entrepreneurship.
Fit Biz U is currently highly active with new episodes every few days. Average episode length is 20m.
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