Episodes 43
Avg. Duration 33m
Activity Active
Apple Rating 5.0 (55)
Since Jan 2022
Latest Episode Feb 2026

Publishing Details

Schedule
Every 2 Months
Format
Episodic
Hosting
feeds.resonaterecordings.com

Contact & Outreach

About This Podcast

Icons in the Making is an award-winning podcast from Lippincott, the global brand, marketing and experience consultancy behind the world's best brands. In each episode, you'll hear from the leaders and change agents at today's most innovative, purpose-driven, and disruptive brands. Tune in for honest and insightful conversations on the brands shaping our world and the people behind them. You’ll hear the topics that matter most to marketers and business leaders, and learn insights to help you navigate the challenges and opportunities shaping the future.​

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Recent Episodes

Unlocking growth through experience-driven marketing with Jill Cress

Feb 04, 2026

It’s rare you meet a leader who’s equal parts Chief Marketing Officer and Chief Experience Officer. But Jill Cress has mastered the art of bridging the promise of brand with the reality of the…

Unwrapping transformation with PepsiCo

Jan 23, 2025 20m

Dr. Athina Kanioura knows a thing or two about shaking things up. Under her leadership as chief strategy and transformation officer, global giant PepsiCo has evolved how they deliver products, manage…

Unpacking NVIDIA, smart innovation and what’s to come in 2025 with Dawn Hudson

Nov 22, 2024 41m

Whether serving as CEO, CMO, or Chairman of the Board, Dawn Hudson has led a groundbreaking career that has spanned industries. From “Super Bowl Babies” at the NFL to the return of the “Pepsi…

Coloring outside the lines with e.l.f. Beauty's Kory Marchisotto

Sep 10, 2024 49m

Brands are often taught to color within the lines—but that's never been Kory Marchisotto's MO. So, it was only fitting when she joined e.l.f. Beauty as CMO, a brand with a penchant for disruption and…

Cracking open a healthier tomorrow with OLIPOP's David Lester​

Jul 24, 2024 43m

Soda and its high-sugar content have long had a bad rap. But OLIPOP is shaking things up with its better-for-you sodas and fun, nostalgic branding. And consumers are taking note; the brand is set to…

Building a killer brand with Liquid Death's Andy Pearson

Jun 25, 2024 39m

Liquid Death isn’t just in the business of beverages. It’s on a mission to get more people to drink healthier beverages while helping kill plastic pollution. Not to mention bring humor and wildly…

Propelling business aviation to new heights with Bombardier's Ève Laurier

May 14, 2024 41m

In the world of business aviation, the Bombardier customer experience exists on a higher plane. Loved by the most influential, the brand has redefined industry standards through relentless…

Driving the game of golf forward with Topgolf's Geoff Cottrill

Apr 23, 2024 40m

When it comes to golf, country club memberships and strict dress codes are par for the course. But Topgolf is on a mission to change that. ​​As Chief Brand Officer, Geoff Cottrill is pushing the…

Supercharging growth and cultural relevance with Crocs' Michelle Poole

Mar 05, 2024 43m

Fortune favors the bold—especially when it comes to brands willing to take risks, embrace challenges and lean into culture. Take it from Michelle Poole; as the President of Crocs, she's led the…

Designing the future of healthcare with CVS Health’s Michelle Peluso

Jan 23, 2024 43m

Michelle Peluso likes a challenge. Throughout her cross-industry career, she’s steered some of the world’s best brands in banking, fashion and travel through successful digital transformations. Now,…

Live from SXSW Sydney with Zach Kitschke (Canva), Jo Boundy (Commonwealth Bank) and Brent Smart (Telstra)

Nov 29, 2023 48m

When SXSW, arguably the world’s most iconic conference, expanded from North America for the first time with a new event in Sydney, it was the perfect opportunity to explore future trends and…

Taking creative risks, the future of AI and staying humble with NotCo’s Fernando Machado

Sep 28, 2023 41m

Fernando Machado has never been one for resting on his laurels. From brand guru at Unilever, to global CMO at Burger King, to CMO at Activision Blizzard, Fernando’s career has been built on the…

Turning Barbie into a state of mind with Mattel’s Lisa McKnight

Aug 08, 2023 31m

Barbie’s journey from iconic toy to cultural phenomenon has been a master class in marketing. But this branding triumph started well before there was Barbiecore and Kenergy—in fact, it has been a…

Leading by design with Connie Birdsall

Jun 21, 2023 32m

With a career that has spanned 35 years, travel to over 54 countries and iconic projects such as Starbucks, Delta and PBS, Global Creative Director Connie Birdsall has left an indelible mark on the…

Building a bank for the next generation of investors with Morgan Stanley's Alice Milligan

Apr 19, 2023 42m

How do you transform an 87-year-old financial institution into a modern brand? Through grit and vision—both which come to life in Morgan Stanley’s new, buzz-worthy campaign. At the helm of this…

Creating culture-defining moments with Airbnb’s Nancy King

Apr 05, 2023 33m

For most brands, culture-defining moments can be hard to come by. For iconic brands like Airbnb, it’s in their DNA. And as its VP of Marketing, Nancy King has been instrumental in helping the brand…

Live from SXSW: Is brand loyalty dead?

Mar 22, 2023 51m Bonus

There are more brands across more categories than ever before, and a seemingly unlimited supply of reviews, recommendations, likes, aggregators, and now chatbots to help us choose. In a world of…

Designing for a better tomorrow with Uber’s Joanna Peña-Bickley

Mar 08, 2023 39m

Joanna Peña-Bickley knows what it takes to create a magical brand experience. As both the former global Chief Creative Officer of IBM and the Head of Research and Design for Alexa devices at Amazon,…

Transforming retail culture with Depop's Peter Semple

Feb 15, 2023 33m

Known for its vintage clothing, streetwear and fresh cohort of online influencers, Depop, the peer-to-peer social marketplace, is the epitome of cool. So, it’s only fitting that its Chief Brand…

Harnessing the power of community with Reddit's Roxy Young

Feb 15, 2023 33m

A seasoned marketer with over 20 years of experience, Roxy Young has perfected the art of using the power of brand to inspire connection. Now, as Reddit's Chief Marketing Officer, she has the unique…

Frequently Asked Questions

How many episodes does Icons in the Making have?

Icons in the Making has published 43 episodes since January 2022, covering topics in Business, Careers.

Is Icons in the Making still active?

Icons in the Making is currently active with new episodes every 2 months. Average episode length is 33m.

How do I contact Icons in the Making for sponsorship or guest appearances?

Sign up on Grep.FM to access contact details for Icons in the Making, including email and social media links.

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