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About This Podcast
Learn SaaS and AI marketing in a fun and easy to understand way from Bill Macaitis, a trusted 7x marketing leader with 5 successful tech exits.
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The secret to winning in AI & SaaS: Ruthless Prioritization
I've worked at a lot of companies in my life. And the ones that absolutely dominated all had one thing in common. They ruthlessly prioritized. The best one that did this was Salesforce. I'll…
Leads are down somewhere. Don't stress. Here's why.
You are a good person. You try really hard. But damn it, leads are down. Wait. I thought we were killing it? Leads are always down ... somewhere. As your AI or SaaS software company gets…
Why internal stakeholder surveys are the KEY to better marketing
Marketing teams for B2B tech serve a lot of different stakeholders ... sales, product, finance and more. Yet often these stakeholders get frustrated at a lack of communication, responsiveness or…
The Secret Power of Political Capital Explained!
What the heck is political capital? And how can you use it to your advantage to get stuff done in a SaaS or AI company?I dive into both those questions today and walk you through some practical ways…
How Slack Skyrocketed: Lessons from their original CMO
Today I'm diving into a question I often hear from founders: How did Slack grow so fast? What was the key factor that really made the difference?I was fortunate enough to get an inside view of Slack…
5 Proven Ways to Beat Internal Resistance to PLG (Product Led Growth)
Big believer in Product Led Growth? In charge of implementing PLG at your company? Well you are most likely going to encounter some stiff resistance. Not everyone drinks the PLG juice and you may…
AI Founders Are Making This CRITICAL Go-To-Market Mistake
Something has been bothering me recentlyNew AI startups using old marketing & sales playbooks Skipping straight to the enterpriseCold calling and cold e-mailsAI spamTop down salesMindless press…
Why Tech Marketers Lose Promotions (Your Outfit Matters)
Most people think promotions are all about performance—but like it or not, perception plays a role too. In this video, I dive into the surprising impact your outfit can have on your career growth as…
The better (and cheaper) alternative to multi-touch attribution. 🧪📊
Learn how to use control groups to measure the effectiveness of your marketing efforts with precision. In this video, I’ll share practical examples from my time at Slack, Zendesk, and Salesforce,…
Should you skip the SMB segment?
Every SaaS and AI founder is forced with this question early on ... should you skip the SMB segment and go straight to the enterprise? I dive into the pros and cons here and lay my case for what I…
My best productivity hacks
When Are You at Your Best? 🔋I didn’t always think about my peak energy hours—but once I did, it changed everything.Here’s what worked for me:1️⃣ Map Your Energy:Take note of when you feel most…
Unlocking Hyper-Growth: The Art of Removing Friction in PLG
Learn how to identify and eliminate friction in your Product-Led Growth (PLG) strategy. From pricing and adoption friction to cognitive and invite friction, I’ll share actionable tips to help SaaS…
The Golden Rule of Professional Communication ✨📜💼
Hey folks. Today, I want to share one crucial lesson I learned the hard way: never put anything in writing that you wouldn’t be comfortable with everyone at your company seeing. Let's dive into this…
Scale Your Marketing Team: In-House 🏠 vs. Agency 🤝 Guide
When I built marketing at Slack, Zendesk and Salesforce, I always had to make a fundamental decision. Which functions should we hire internal marketers for and which should we outsource to…
🔑 Two words took Zendesk from zero to IPO 🚀
I had the great pleasure of working with a spectacular team at Zendesk. I joined at an early stage (about 65 people) and came on as their first CMO. I built out the marketing team and in a couple…
The 🔒 HIDDEN Potential of 💬 In-Product Messaging in SaaS 🚀
Spend a little time learning about In-Product Messaging (IPM) and why I'm such a huge fan of it. IPM is an incredible way to educate and nurture your users within your SaaS or AI tool.…
7 tips for more customer references 💬🤝✨
Great customer references are always hard to get. I spill the beans on my top 7 strategies to get more and better customer references. These help even if you are going after the elusive enterprise…
S1E23 PLG 100% ❌ Does Not Work for This Industry 🏭
Ok you teased me Bill with that title. I'm a PLG fan. What the heck industry doesn't work for PLG?!?.Listen on my friend.============================= 🎥 Videos…
How I handle work mistakes. The simple 3 step process 🛠️
Mistakes happen. It's just the truth. And at some point you or your team will make the mistake and it will get called out in a big meeting. Here is my simple 3-step formula that my Dad taught me…
S1E19 10X Your SaaS Growth: Advanced Pricing Strategies
Supercharge your SaaS growth! I reveal six advanced pricing secrets I've used to help ignite your y/y ARR growth to new levels. These are advanced strategies but can be leveraged by any SaaS and AI…
Frequently Asked Questions
SaaS CMO Pro has published 40 episodes since July 2024, covering topics in Business, Careers.
SaaS CMO Pro is currently sporadic with new episodes every 2 weeks. Average episode length is 12m.
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