The Aesthetics Growth Podcast
Bref McHugh & Brad Ferris
Business Snapshot
Partnership Signals
27 episodes for longitudinal research
Content Profile
Content Positioning
Welcome to The Aesthetics Growth Podcast—where we dive into the latest growth strategies, innovations, and exclusive insights from the top movers and shakers in medical aesthetics - medspa owners, trainers, plastic and cosmetic surgeons, influencers, and aesthetic entrepreneurs.
Hosted by Bref McHugh, founder of ClinicGrower, this podcast delivers real, unfiltered conversations with the industry’s top med spa owners, injectors, surgeons, and business experts.
Each week, we uncover storylines that are shaping the world of aesthetics—from marketing and patient acquisition to team building, leadership, mindset, and money. You’ll get actionable insights, inspiring stories, and hard-earned lessons from the front lines of aesthetic entrepreneurship.
Whether you’re scaling your first practice or building an empire, this show will help you grow smarter, lead stronger, command confidence and thrive in the business of beauty.
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Recent Episodes
S1E29 How to Build Unshakeable Confidence Through Authenticity - With Olivia Kirkpatrick
Discover how Olivia Kirkpatrick, a seasoned nurse practitioner, transforms aesthetic practices through authenticity and honest communication. She reveals how embracing genuine connections and…
S1E28 How to Boost Engagement, Personalize Marketing and Optimize SEO with AI in Aesthetics for 2026
In this episode of the Aesthetics Growth Podcast, Bref McHugh dives into the essentials of creating a robust growth plan for 2026, focusing on marketing strategies that have proven effective in the…
S1E27 Ethical Practices - The Secret to Long-Term Success In Aesthetics with Laura Glaser
In this episode of the Aesthetics Growth Podcast Laura shares her journey, emphasizing resilience, experience, and learning. She discusses the importance of creating a unique business model that…
S1E26 Unlocking the Secrets of Aesthetic Entrepreneurship with Ashley James
In this insightful episode, Ashley James, a seasoned expert in the aesthetics industry, shares her journey from nursing to becoming a successful entrepreneur and consultant. She discusses the…
S1E25 Navigating the Path from Engineering to Aesthetics: Elizabeth Bagan's Journey
Join us as we dive into the inspiring journey of Elizabeth Bagan, who transitioned from engineering to healthcare and built a thriving practice rooted in authenticity and core values. Discover how…
S1E24 Mentorship and Growth in the Aesthetics Industry with Brittany Perez DNP, FNP-C
In this engaging episode, Brittany Perez DNP, FNP-C, shares her journey from makeup artistry to becoming a powerhouse in medical aesthetics and wellness. She discusses the importance of patient…
S1E23 A Journey from Primary Care to Pioneering Wellness with Jennifer Pantoja
Join us as we dive into the inspiring journey of Jennifer Pantoja, founder of Transformed Aesthetics and Wellness. Discover how she transitioned from primary care to aesthetics, her unique approach…
S1E22 The Confidence Code: Aesthetics Insights from Rana Kennelly
An inspiring conversation with Rana Kennelly, founder of The Confidence Bar, as she shares her journey of building a successful aesthetic practice rooted in authenticity and trust. Discover how…
S1E21 Leading the Aesthetics industry with Education and Integrity - With Katie Robinson
Join us for an inspiring conversation with Katie Robinson, a trailblazer in the world of aesthetic and functional medicine. From her beginnings as an ER nurse to a renowned business woman in the…
S1E20 "Beyond the Surface: A Journey of Growth and Empowerment" - With Raquel Merlini
We dive into the inspiring journey of Raquel Merlini, From overcoming personal and professional challenges to building a thriving business, Raquel shares her insights on leadership, patient care and…
S1E19 From Critical Care to Aesthetic Innovation With Dr. Cheryl Haseeb
Join us as we delve into the inspiring journey of Dr. Cheryl Haseeb, a pioneer in the field of regenerative aesthetics. From her beginnings in critical care medicine to founding the Aesthetic Nation…
S1E18 Roots, Revenue & ROI: The Surge of Hair Restoration with Paul Herchman
Join Bref on the Aesthetics Growth Podcast as he sits down with industry innovator Paul Herchman—founder of various MedSpa companies. Paul shares raw behind-the-scenes moments of turning ideas into…
S1E17 Soaring to Success: From Flight Nurse to Spa Innovator with Karen Tayes
The inspiring journey of Karen Tayes, founder of Elysian MedSpa. From her beginnings as a flight nurse to becoming a leader in the aesthetics industry, Karen shares her story of grit, determination,…
S1E16 Building Gem Aesthetics: A Story of Passion and Perseverance with Kacia Bundle
Join us as we dive into the inspiring journey of Kacia Bundle, founder of Gem Aesthetics and Wellness. From her first Botox experience in Bogotá, Colombia to building a thriving practice in Missoula,…
S1E15 Navigating HIPAA Compliance and patient data protection With Nick Cappello from 404 Network Ninjas
Bref McHugh sits down with Nick Capello from 404 Network Ninjas, to explore the critical topic of HIPAA compliance for medical and aesthetic practices. With over a decade of experience in IT strategy…
S1E14 Inside the Med Spa of DFW: A Journey of Growth and Integrity
Dive into the world of aesthetics with The Med Spa of DFW. In this episode, we explore their inspiring journey from inception to becoming a trusted name in the industry. Discover how their commitment…
S1E13 Left the ER to help better through Aesthetics with Ashlee Hess
Bref McHugh interviews Ashlee Hess, a board-certified nurse practitioner and owner of PS Wellness and Aesthetics. Ashlee shares her journey from working in the emergency room to establishing her own…
S1E12 What you legally have to know if you own a MedSpa or are thinking about it with lawyer Sara Shikhman
Meet Healthcare lawyer Sara Shikhman, a legal expert in the aesthetics industry, shares her journey from entrepreneur to managing partner at Lengea Law. With over two decades of experience she…
S1E11 "Begin With The End In Mind" The Journey To Earned Success In Aesthetics With Cassie Lane
Meet Cassie Lane, a nurse anesthetist turned aesthetics entrepreneur. Cassie shares her journey into the world of medical aesthetics, the founding of Injectables EDU, and the importance of mentorship…
S1E10 The Power of EOS in Entrepreneurship with Lyn Askin
Lyn Askin shares his journey from running a marketing agency to embracing the EOS framework after a life-changing health scare. He discusses the importance of having a clear vision, the right team,…
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