The Content Crib Podcast
Eric Anderson and Chris Grosse
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About This Podcast
The Content Crib Podcast is where bold ideas meet real execution. Hosted by Eric Anderson and Chris Grosse, this show breaks down how to turn content into trust, attention into opportunity, and your story into strategy. No fluff. No filters. Just what works. Welcome to the Crib.
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Recent Episodes
The Free LinkedIn Audit
People don’t just buy healthcare products and services. They buy confidence in the people behind them. If a prospective customer, partner, or recruit hears your company name and then Googles the CEO,…
Organic Beats Promoted
Watching your post rack up 185,000 impressions feels amazing until you realize most of those eyes never cared enough to act. We share a candid breakdown of a paid LinkedIn campaign we ran to promote…
How Healthcare Executives Build Trust With A Real Voice Online
Healthcare leaders are being asked to step into the spotlight like never before and the ask is coming from every direction. Boards want a visible CEO. Investors want a confident narrative. Teams want…
Never Apply Again
Recruiters aren’t just reading resumes anymore. They’re buying AI tools that scan the internet for signals of credibility, expertise, and relevance, then handing a shortlist to a human who decides…
S1E36 AI Agents At Work
AI is moving fast, but most people are still using it like a toy or worse, using it to pump out fake content that quietly kills trust. We dig into a more useful approach: keep the creative and…
Build A Book Powered AI Consultant
Your next business consultant might already be sitting on your laptop, and it might be trained on the exact books you trust most. We talk through a simple but surprisingly powerful workflow: upload…
A New York Times Profile Helped Sell A Healthcare Illusion
A billion-dollar “solo founder” AI success story sounds inspiring until you look at what was actually scaled. We dig into the Medvi telehealth blowup, the New York Times narrative that amplified it,…
S1E33 How To Self-Publish A Credible Business Book
We break down a real-world process for writing and self-publishing a book without losing your voice or your budget. We also connect book-author credibility to thought leadership, public trust…
S1E32 Zuckerberg Buys An AI Agent Town And We Panic
We talk about how social platforms are cracking down on obvious AI content and why E-E-A-T now sits at the center of reach, trust, and engagement. We also zoom out to AI agents, cyber risk, and the…
S1E32 LinkedIn’s E-E-A-T Shift And The End Of AI Slop
Your reach didn’t “randomly” drop. The platforms are getting stricter, the feed is getting noisier, and the old playbook of posting more is starting to backfire. We dig into why the algorithm is…
S1E31 How Healthcare Founders Can Build Trust In An AI Search World
Google is starting to feel like the old cable TV model, and we can’t ignore what that means for healthcare marketing. When search is packed with ads and generic answers, people do the obvious thing:…
How Hybrid Sellers Use AI Without Losing The Human Edge
We bounce from snowstorm chaos and AI anxiety to a grounded idea: automation can speed up sales work, but it cannot replace trust. We also share a new book project, why marketing is now part of the…
S1E28 Reverse Recruiting, Real Results
Feeling stuck sending applications into a black hole? We unpack a smarter path: reverse recruiting. Instead of competing with hundreds of thousands of applicants, you build a visible reputation that…
Why Posting Your Expertise On LinkedIn Drives Real Leads And Career Offers
Tired of shouting into the void and getting crickets back? We break down why LinkedIn is the most overlooked growth channel for founders, clinicians, and operators—and how the right kind of posting…
Why Content Crib 6.0 Turns Connections Into Companies
We unpack how Content Crib 6.0 turned from a content meetup into an egoless builder’s room where identity, clarity and collaboration lead to real businesses. Then we pivot to Multbook, the bots‑only…
AI’s Toll Booth And The Future Of Medical Marketing
We argue that AI-driven assistants are becoming the new gatekeepers for healthcare discovery, shifting power from SEO to authentic thought leadership. We share practical steps for physicians and…
You Don’t Need A Massive Audience; You Need The Right People To Care And Convert #24
We dig into the engagement trap and show why small, trusted audiences outperform large, distracted ones. Real stories from healthcare prove that clear, consistent, niche content drives inbound leads…
If Everyone Sounds The Same, Why Would They Choose You? #23
We push past noisy feeds and show how to earn trust with direct video, sharp positioning, and AI that supports your voice instead of replacing it. The playbook favors authority over audience size and…
When AI Feels Fake, Humans Win #22
We unpack why audiences feel social feeds are fake and how that distrust opens a lane for creators who sound human. We share a simple, affordable setup to start a podcast, then dive into consistency,…
Cold Is Not Dead, Trust Is #21
We lay out why buyers now outresearch sellers and how authority has replaced pressure. We share a concrete path for social selling, the collective intelligence model behind Content Crib 6.0, and why…
Frequently Asked Questions
The Content Crib Podcast has published 39 episodes since July 2025, covering topics in Health & Fitness, Medicine.
The Content Crib Podcast is currently highly active with new episodes weekly. Average episode length is 23m.
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