The Fitcarma Podcast
Barry & Shay Kostabi: Brand Strategist + Experience Designer
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Recent Episodes
FCM225: What If Fitness Had Michelin Stars? (with Jack Thomas, The Fit Guide)
Fitness is changing. Not because there's a hot new workout on the menu, but because people are craving something more meaningful than a class they try once and forget. In this episode, we sit down…
S224 FCM224: If You Want To Grow... Your Studio Needs This First
In this episode, Shay breaks down the hidden energy leaks that drain trust, culture, consistency, and scalability inside boutique fitness businesses... even the really good ones! From hiring the…
FCM224: If You Want to Grow, Your Studio Needs This First
In this episode, Shay breaks down the hidden energy leaks that drain trust, culture, consistency, and scalability inside boutique fitness businesses, even the really good ones. From hiring the wrong…
FCM223: Are You Talking to Your Members... or a Mirror?
Your social media feed can be an invitation into your brand world, or a fancy display case. You didn't open a studio to perform. You opened it to help people feel stronger, steadier, more themselves.…
FCM222: Brands That Moves People: Life Time's North Star with Jeff Zwiefel
What does it really take to build a brand that moves people? In this conversation, Jeff Zwiefel (former President & COO of Life Time) pulls back the curtain on the principles and systems behind…
S221 FCM221: Scaling with Soul: How to Build a Team That Rocks Your Brand Vision
You've built something powerful. An experience your community loves. But behind the scenes, you're wearing too many hats, struggling to replicate the magic, and wondering how to get your team to…
FCM220: The Rhythm Remembers: Music as Medicine for Movement, Mood, and Meaning with Emma Marshall
What if music isn't just a good playlist in your classes, but the most powerful tool you have to transform how your clients feel, heal, and remember your brand? In this unforgettable episode of the…
FCM219: Brands That Move People: Inside Collective Studios with Ashley Marand Iwanicki
Ashley Marand Iwanicki is the founder and CEO of The Collective Studios, a boutique fitness brand in New Hampshire that's redefining what it means to lead with purpose, build community, and create…
FCM218: 13 Reasons Body Transformation Marketing Is Failing Your Business (Backed by Research)
Episode Description & Show Notes: This week, a fitness influencer went viral for saying people over 200 pounds shouldn't be allowed in Pilates class—and that instructors with a "gut" shouldn't be…
FCM217: If They're Not Showing Up, That's On Us: Why the Real Problem Isn't Motivation—It's Conversion
What if your potential clients aren't lazy, unmotivated, or inconsistent—what if your brand just isn't making them feel like they belong? In this episode, we challenge one of the fitness industry's…
FCM216: Stepping Off The Trend Treadmill: Why We Keep Chasing What's Hot—and What to Do Instead
Trends aren't growing the fitness industry—they're just keeping it spinning. Despite all the buzz and innovation, only 20–30% of people consistently work out. And that number hasn't moved in decades.…
FCM215: The North Star: The Secret to Building a Brand That Grows With You
If your fitness brand isn't growing the way you want it to, it's probably not a marketing problem. It's not your logo. It's not even your class experience. It's the lack of a North Star—a core belief…
FCM214: What Music, Mario Kart, and Your Cueing Style Have in Common
What does your cueing style have in common with Mario Kart and a trip to IKEA? A lot more than you think. In this episode, Barry and Shay answer a big question from inside the Conservatory: How do…
FCM213: Beyond the Workout: Crafting Story-Driven Class Experiences
What if your fitness class was more than just a workout? What if it was a transformational journey where every client felt like the hero of their own story? In this episode, we dive deep into the…
FCM212: The Fear That's Silently Sabotaging Your Studio's Brand
Are you unknowingly holding back your studio's growth? Many fitness business owners hesitate to define their clients' real struggles, fearing they'll sound negative or push people away. But here's…
FCM211: A New Era, and a Game-Changing Challenge for Instructors
After nearly a year away, we're back—and stepping into a whole new era! In this episode, we're catching you up on everything: our big move to Costa Mesa, our massive brand refresh (say hello to…
FCM210: Revolutionizing Your Studio: The Transformative Power of Strategic Instructor Reviews
Whether you're new to conducting formal and informal evaluations or looking to refine your current process, this episode is packed with insights. We discuss performance reviews' important role in…
FCM209: Soulful Strategies: The Revolution in Fitness Marketing You Need
In this episode, we turn the traditional fitness marketing playbook on its head. If you're like most fitness professionals we speak to, you may not know exactly who your ideal client is or how to…
FCM208: How To Sell Out Your Classes & Become A Sought-After Experience
Unlock the secrets to transforming your fitness classes into must-attend events with this enlightening podcast episode. We dive into innovative strategies that go beyond traditional fitness classes,…
FCM207: From Chaos To Consistency: Why Structured Programming is Essential for Studios & Instructors
In this eye-opening episode, we delve into a crucial yet often overlooked aspect of group fitness success: the power of standardized programming in fitness studios. Join us as we explore why allowing…
Frequently Asked Questions
The Fitcarma Podcast has published 224 episodes since October 2017, covering topics in Business, Careers.
The Fitcarma Podcast is currently highly active with new episodes every 2 weeks. Average episode length is 48m.
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