The Korean Beauty Show Podcast
Lauren Lee
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About This Podcast
Want to keep up to date with all things Korean beauty? Join host Lauren Lee, founder of K-Beauty platform STYLE STORY as she talks K-Beauty live from Seoul, South Korea. If you want an insight into the products, ingredients and trends you’ll be seeing next in beauty as well as how to perfect your own K-Beauty routine, then this is the podcast for you.
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Recent Episodes
K-Beauty Is Growing Up: What That Means for 2026
Lauren shares a global K-Beauty industry roundup spanning Australia, China, Germany, the U.S. and Canada, breaking down why 2026 marks a maturity shift for the category. This episode explores the…
Exposing the Worst K-Beauty Products I Tried in 2025
Lauren shares the worst K-Beauty products and formats she personally tried in 2025 and explains why they failed in real-world use. This episode is a follow-through from the previous discussion on…
K-Beauty Marketing Trends That Need to Die in 2026
K-Beauty marketing reached a breaking point in 2025. Scientific language became performance, clinical procedures were mimicked with cosmetics and skincare education was replaced by spectacle. In…
Why Korea Banned ‘Exosome’ Skincare Ads and What It Means for the Industry
Exosomes are the hottest topic in K-Beauty right now and one of the most misunderstood. In this deep-dive episode, host Lauren Lee breaks down what exosomes actually are, how brands are using the…
From Viral to Vulnerable: The Rom&nd Lip Tint Controversy Explained
Did one of Korea’s most-loved lip tints secretly torch thousands of customer's lips? In this week’s K-Beauty News Update, host Lauren Lee breaks down the Rom&nd Juicy Lip Tint scandal and what…
How K-Beauty is Transforming Professional Beauty (Expo Recap)
K-Beauty is no longer niche; in fact, it’s becoming a must-have toolkit for beauty industry professionals, from aesthetic doctors to dermal therapists. In episode 272 of the Korean Beauty Show…
Korea’s Biggest Beauty Retailer Just Got Sued... and Lost
From lawsuits and mass brand closures to global expansions and lip product fails - on episode 271 of the Korean Beauty Show, we're breaking down what’s really happening in the Korean beauty industry…
The K-Beauty Brand That Grew Its Own Damn Centella
What kind of brand shuts down its entire production line for 72 hours just to ferment a single ingredient? In episode 270 of the Korean Beauty Show podcast, we’re sitting down with Mixsoon, a…
In-Cosmetics Korea 2025: The Skincare Ingredients Everyone’s Talking About
In Episode 269 of The Korean Beauty Show, host Lauren Lee takes you behind the scenes at in-cosmetics Korea 2025 to uncover the latest ingredient trends. From marine sponge microneedling to fermented…
K-Beauty's $435 Million Deal: What It Means for the Industry!
In Episode 268 of The Korean Beauty Show, host Lauren Lee dives into the latest updates from the K-beauty world. This episode covers the shifting retail trends in Korea, the rise of convenience…
Plastic Surgery in Korea – What Foreigners Need to Know
In Part 2 of Lauren’s interview with beauty concierge Jennifer Seo, from Aneue Concierge, the two dive into the surgical side of Korea’s booming beauty industry. From cultural attitudes to surgery to…
Korean Medical Tourism & Stem Cell Beauty Secrets with Jennifer Seo – Part 1
This week on the Korean Beauty Show podcast, Lauren sits down with Jennifer Seo, a former Wall Street exec turned beauty and wellness concierge, who now helps international clients travel to Korea…
Sunscreen Panic, Innisfree's Downfall & a Legal Win for Beauty of Joseon
On this episode of the on The Korean Beauty Show Podcast, host Lauren Lee - founder of K-Beauty Consultancy STYLE STORY and beauty brand Jelly Ko - spills the tea on everything shaking up the Korean…
The Pros and Cons of Korean Beauty Abroad – What Foreigners Love (and Don't Love) About K-Beauty in 2025
K-Beauty has officially gone global—but what do international consumers really think about it? In this episode, we explore the strengths and growing pains of Korean beauty through the eyes of a…
K-Beauty's Trillion Won Club
Korean beauty has a new member of the trillion won club; "Korean skincare" is the most trending term by increase in popularity in 2025; and we've got a new crop of K-Beauty brand ambassadors this…
Sensory Beauty Trend
Skincare is in its sensory beauty era. On episode 262 Lauren explores how the colour, scent, texture and feel of beauty products is coming to the fore in 2025, shaping social media, consumer…
Olive Young Announces US Expansion
There’s a lot going on in the K-Beauty-sphere right now; Olive Young is expanding to the US, Aestura is launching at Sephora and multiple global beauty brands are exiting the Korean market due to…
Most Popular Korean Hair Care
If you’re keen to learn more about the most popular Korean hair care products plus some interesting facts about the domestic hair care industry in Korea, then stick around. On this episode, we’re…
Korean beauty products without hyaluronic acid
Welcome back to another year of K-Beauty! We’re kicking off 2025 with a round-up of everything that’s bene happening in Korea over the holidays. We’ve had multiple mergers and acquisitions, K-Beauty…
2025 Korean Beauty Trend Forecast Part 2: Products & Tech
Which beauty products and technology are we going to be seeing in 2025? On this episode, K-Beauty expert Lauren Lee is sharing part 2 of her predictions for the Korean beauty trends we’re going to be…
Frequently Asked Questions
The Korean Beauty Show Podcast has published 278 episodes since May 2020, covering topics in Arts, Education.
The Korean Beauty Show Podcast is currently dormant with new episodes weekly. Average episode length is 24m.
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